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Are you maximising the value of your social media strategy? - Brand Republic



green marketing efforts Borat Vs. Kazakhstan green marketing efforts
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Has the fallout from BP’s oil spill in the Gulf tarred all brands’ green marketing efforts?
 
 Green marketing won't go away, but it may become more low-key. I'll bet there are more than a few brands right now who are backpedaling from their green marketing campaigns - in effect, whitewashing the greenwashing - in the wake of the BP spill. 
RP Hoyne, Creative Designer, (independent) - May 10, 2010
 
 The public will scrutinize brands that paint green pictures more then before, which is a good thing. Green marketing is beside the point, it's those brands that actually manage to walk their green talk that will reap long term rewards, and those without this integrity that will not. The product needs to be designed cyclic, not linear, we can no longer produce, consume, and dispose, as we have reached the limits of both our physical and semiotic environment.Soon, anything that doesn't have this cyclic quality, will have to go, or humanity will drown in it's own consumer waste. Brands need to be designed to 'work' within those limitations, or cease to exist. Like oil companies will eventually cease to exist. 
Kai Brethouwer, Creative Director, www.dutch.com.au - May 11, 2010
 
 The public will scrutinize brands that paint green pictures more then before, which is a good thing. Green marketing is beside the point, it's those brands that actually manage to walk their green talk that will reap long term rewards, and those without this integrity that will not. The product needs to be designed cyclic, not linear, we can no longer produce, consume, and dispose, as we have reached the limits of both our physical and semiotic environment.Soon, anything that doesn't have this cyclic quality, will have to go, or humanity will drown in it's own consumer waste. Brands need to be designed to 'work' within those limitations, or cease to exist. Like oil companies will eventually cease to exist. 
Kai Brethouwer, Creative Director, www.dutch.com.au - May 11, 2010
 
 When it comes to green, I mean GREEN, words mean nothing.The world order is currently constructed and designed to make green much more expensive to achieve than it should be.BP, and others, could install all the safeguards... but this shaves profits.Here is the way the corporate accountants and lawyers think: What is going to cost to do the right thing vs. what is going to cost if we have a screw up? It is nothing more than cost::benefit analysis.Is it cheaper to recall a million autos to fix something they know is bad, or to pay out the insurance claims? Is it cheaper to install filters on smokestacks and clean up industrial waste; or pay as and when there is a catastrophe. Actually, their analysis is: "Or, when we get caught."Don't believe this? Sorry, this is what I was taught when I went to one of America's top business schools.Words = Nothing. 
Steve Russell, CEO, Really Cool Limited - May 11, 2010
 
 It's a start. 
James Welsh - May 12, 2010
 
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Dec 17, 2010 Tell us: What was the #1 brand of the year, in your view — and why?
   
 
Dec 10, 2010 Is the iPad prompting ill-thought logo changes?
  Gap and Comedy Central are two examples of brands creating new logos for mobile devices. Is the rush to the iPad spurring logos that scuttle brand equity? What should brands bear in mind as they expand to that platform?
   
 
Nov 12, 2010 Using Athletes’ Notoriety: A Strong Business Strategy or Simply Poor Taste?
  With LeBron James “Rise” commercial and Tiger Woods’ summer 2010 ad featuring his deceased father, Nike seems to have switched its advertising focus towards resuscitating its spokesmen’s tarnished images, rather than inspiring customers. Is using the athletes’ notoriety a strong business strategy or simply in poor taste?
   
 
Nov 5, 2010 MSNBC's New Positioning: Outsmarting Fox News?
  MSNBC introduced a new tagline (Lean Forward) and brand positioning in a bid to unseat Fox News. Is it working?
   
 
Oct 29, 2010 Alcoholic Energy Drinks: Menace to Sobriety?
  Four Loko is taking a knock for wreaking chaos on campus and beyond, but it's not the only caffeinated alcohol brand on the market. Is the criticism unfair?
   
 
Oct 22, 2010 Do Recalls Damage Brands?
  More major recalls this week, including 2 million baby strollers. Do product retails damage brands, or now just business as usual?
   
 
Oct 15, 2010 Chilean Miners' Rescue: Should Brands Profit?
  Oakley, Apple, the Elvis Presley estate and other brands jumped on the Chilean miners' rescue; should they?
   
 
Oct 8, 2010 Gap's New Logo: Love It or Hate It?
  Gap quietly rolled out a new logo this week. What do you think?
   
 
Oct 1, 2010 Should Goldman Sachs let its actions speak louder than words?
  Goldman Sachs' national advertising campaign. Good move or not?
   
 
Sep 17, 2010 Interbrand named Coca-Cola the top brand of the year. What's your #1 pick?
  Share your thoughts on Interbrand's 2010 ranking of the most valuable brands in the world
   
 
Sep 3, 2010 Crowdsourcing: Cheap engagement, or cheapening brands?
  Does crowdsourcing cheapen brands?
   
 
Aug 13, 2010 Agree with JetBlue’s (mostly) quiet response on Steven Slater?
  Agree with JetBlue’s (mostly) quiet response on Steven Slater?
   
 
Jul 30, 2010 Will replacing Tony Hayward Salvage BP’s reputation?
  BP is promising big changes under its new CEO — weigh in on what they should be.
   
 
Jul 9, 2010 Old Spice "Man": Short-Term Laughs, Long-Term Pain?
  Short-Term Laughs, Long-Term Pain?
   
 
Jun 14, 2010 Is BP doing enough to clean up and contain the oil spill?
  Is BP doing enough to clean up and contain the oil spill?
   
 
May 25, 2010 When's the right time to focus on internal brand engagement?
  Brandchannel debate: Are tough times the right time to focus on internal brand engagement: deepening employees’ connection to the company’s brand, values and goals?
   
 
May 21, 2010 Which brand will bounce back faster: BP, Pampers or Goldman Sachs?
  Brandchannel debate: Tell us - which brand will bounce back faster: BP, Pampers or Goldman Sachs?
   
 
May 3, 2010 Is the focus group dead?
  In the age of brands interacting with consumers online and in social media, are focus groups irrelevant?
   
 
Apr 26, 2010 Should brands avoid social media aggregators?
  Are social media aggregators too impersonal for brand engagement?
   
 
Apr 19, 2010 In the near future, will all media be social?
  In the near future, will all media be social?
   
 
Apr 12, 2010 Will Facebook’s recent addition of community pages make it more relevant to brands?
  What does Facebook's community pages mean for brands?
   
 
Apr 5, 2010 How much money of your marketing spend should you devote to social media?
  Social media digs into marketing budgets.
   
 
Mar 30, 2010 Entertain or Educate – which social media strategy is best?
  Do people prefer brands that entertain or educate via social media?
   
 
Mar 22, 2010 What will social media branding strategies look like in the near future?
  Just how will social media platforms affect the future of brands?
   
 
Mar 15, 2010 Brand Revolution: Will social media weaken or strengthen brands?
  Social media platforms force brands to face modern challenges and opportunities.
   
 
Mar 10, 2010 Does social media have value?
  Assessing the value of social media platforms.
   
 
Feb 23, 2010 Should Global Warming be Renamed?
   

 

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