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Are you maximising the value of your social media strategy? - Brand Republic



Right time for internal brand engagement Borat Vs. Kazakhstan Right time for internal brand engagement
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When's the right time to focus on internal brand engagement?
 
 The only way a company be spetacular nowadays is to get your employees and customers engaged, working strongly with and for its own benefits! The book "Marketing 3.0" tell us a lot about this! 
Felipe Rosa, MKT Supervisor, www.vistatek.com.br - May 26, 2010
 
 Engaging internal customers is not dependant on timings of the market situation, but is a continuous process, and has to be in-built into DNA of organization's cultural environment. Bet you, if employees are happy, customers wont go away, whether the time is good, hard, or worse. Just focus on well being of employees throughout, and reap the benefits.
However, these days, company's tend to focus more on customers and forget their employees. And these are the companies, which, during tough times ask these quesitions (as asked in this debate). I am not saying customers are not prime, I am just advocating give equal respect and importance to employee welfare, as we are giving to customers. Tough times will never come.

This will sensitise the employees to organizational needs, and you'll see that the same employee will deliver more with less during good times, and will also go an extra mile for the company during not so good times.

What say???? 
Mohit Bahri, Consultant, IMS Health - May 28, 2010
 
 The founder of Matsushita Electric (selling Panasonic Brand) once said, "I make people before I make products". This idea could easily be extended from manufacturing to branding. Unless satisfied and competent people can be retained, who will take care of your brand inside out? This should hold good both in good and bad times, as smart marketers practice this, however, some will always learn it hard way by falling prey of "employee second, business first" phenomenon. 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Bangladesh - May 28, 2010
 
 I totally agree that internal brand engagement (employee acculturation) is a critical and fundamental factor as far as holistic brand-building is concerned.
For any type of business endeavor, People are very important and defining touch-points who make or mar the consumers' experience of the brand.Truth is, You can have a fantastic product, logo, pay-off 
Tomi Ogunlesi, Strategic Planner, Bates Cosse - May 28, 2010
 
 Credibility of the Company and the trust and the faith the employees have in it are the deciding factor of any employee engagement initiative.Companies often make the mistake of engaging employees when the tide is down. When things are looking down, the credibility factor for employees engagement is low. Any move by the Company that has lost its credibility among the employees would be looked through the glass of suspicion and doubt. When the tide is up, Companies need to engage employees then so that when the tide is low, the employees continue to be with the Company and contribute in turning the tide over. 
Jatinder Vijh - May 29, 2010
 
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