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What's in a Domain? Borat Vs. Kazakhstan What's in a Domain?
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What's in a Domain?
 
 The $185,000 non-refundable fee is just for the application. An applicant must clearly demonstrate the right to own a particular top-level domain. An applicant also must produce a business plan with adequate resources that show the applicant has the ability, financial and technical, to operate a top-level domain for several years - an additional $500,000 or more. The questions is - will someone interested simply in cybersquatting invest that much time and expense, particularly if there's a better than even chance the application will get rejected? 
Jim, Trengrove, Senior Director of Communications, ICANN - September 16, 2011
 
 Good to see this discussion as there's a lot of confusion out there about the new TLDs, cybersquatting and what, if anything, companies need to do to protect their brands online! 
AMB - September 19, 2011
 
 Bear in mind that ICANN won't allow applications from individuals or sole proprietorships, effectively ignoring the interests of the vast majority of Internet users worldwide. Add in the non-refundable deposits of $185,000 per extension, $500,000 for "integration" plus potentially unlimited annual costs and expenses etc, and how many new gTLDs will actually see the light of day? Is this a commercial venture or simply a loss making exercise in vanity? ICANN’s main aim has always been to convince Internet users they're the only game in town and to try and herd everyone into a tiny part of an otherwise infinite universe....but that's like telling people that the only place they can shop anywhere on Earth is a “convenient” Kroger store in Cincinnati. Yes, the current ICANN Internet set-up may be “convenient” right now, but then some years ago sending a telegram was convenient and sending an email meant inventing the computer (and World Wide Web). 
Dashworlds.com - September 19, 2011
 
 Here's what Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at HP, had to say in an Ad Age column: "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy" ---"By every calculation I've seen, including estimates by ICANN's own experts, it will cost companies like mine hundreds of thousands of dollars to police their trademarks regardless of whether they decide to participate and buy a branded domain or register on other new generic domains, e.g., .computer. Those costs, when weighted against the purported benefits promised, simply don't add up." http://adage.com/article/cmo-strategy/icann-s-promises-simply-speculation-outright-fantasy/229594/ 
Paul Carter - September 19, 2011
 
 I believe ICANN just overestimated the strike-on price tag that they perceived to be chargeable to famous brands. A classical example of simple yet avoidable error, imho. 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University - September 30, 2011
 
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Dec 23, 2011 Nominate your #1 brand for 2011 - and why?
  Nominate your #1 brand for 2011 - and why?
   
 
Nov 18, 2011 Should food stamps be permitted at fast-food restaurants?
  The USDA is lobbying U.S. states to ban food stamps at fast food restaurants; is that fair to consumers or brands?
   
 
Nov 11, 2011 Should Nike rename the Paterno childcare center or stick to its decision?
  Should Nike rename the Paterno childcare center or stick to its decision?
   
 
Nov 4, 2011 Is Groupon's IPO overvalued and what does it mean for other tech IPOs?
  Does Groupon's $20 billion IPO valuation, the third biggest in history and the largest Web IPO since Google, is the talk of Wall Street. Does the daily deal site's public offering bode well for Facebook's IPO? Or is it overvalued and likely to fizzle? Weigh in below!
   
 
Oct 28, 2011 Who owns the customer on social media?
  Who owns the customer on social?
   
 
Oct 7, 2011 Is Steve Jobs bigger than Apple?
  Apple just broke into the top 10 of Interbrands Best Global Brands, at #8. Does it deserve to be higher? And without Steve Jobs at the helm, how does the company keep the magic alive?
   
 
Sep 9, 2011 Did Nike Shoot Itself in the Foot?
  What do you think? Did Nike shoot itself in the foot by whipping fans into a frenzy with a brilliantly executed public viral campaign only to reveal that they can't afford them?
   
 
Aug 12, 2011 Social Media and the London Riots
  Was social media rightly or wrongly blamed in the escalation of the U.K. riots?
   
 
Aug 5, 2011 Hacktivism on the Web: How to Respond to a Hacking Incident?
  Did Pfizer take the right approach to the hackers that took over its Facebook page?
   
 
Jul 8, 2011 Green Brands
  How to Define a "Green" Brand?
   
 
Jul 1, 2011 BPs First Post-Gulf Disaster TV Commercial
  BP returns with TV commercial too soon?
   
 
Jun 17, 2011 Does Angelina Jolie for Louis Vuitton prove that celebrity endorsements are meaningless?
  Is Angelina Jolies photo shoot for Louis Vuitton in poverty-stricken Cambodia proof that celebrity endorsements are ineffective and potentially brand-damaging?
   
 
Jun 3, 2011 USDA Topples Food Pyramid: Will Americans Care?
  The US Dept. of Agriculture this week scrapped its food pyramid logo system with a new plate icon in a bid to make Americans more aware of healthy eating guidelines. What do you make of it?
   
 
May 27, 2011 Is Lady Gaga overexposed?
  Lady Gaga left no stone unturned as she promoted her new Born This Way album. Is she diluting her brand through overexposure?
   
 
May 20, 2011 McDonalds has announced theyre sticking with Ronald McDonald as the brands mascot. Good idea?
  Should McDonald's not have stuck with Ronald McDonald as their mascot?
   
 
May 10, 2011 Is Google Music Beta a threat to Apple iTunes?
  Google just announced Google Music Beta. Should Apple iTunes be threatened?
   
 
Apr 29, 2011 Are you for or against the British Royal brand?
  Does the global interest in the royal wedding of Prince William and Kate Middleton prove theres life yet in the royal brand?
   
 
Apr 22, 2011 iPhone Tracking - Is it Right?
  Is the recently discovered iPhone tracking okay?
   
 
Apr 8, 2011 Does Australia's tobacco shock packaging go too far?
  Australia is introducing the worlds toughest anti-smoking laws, stripping branding from cigarette packs. Too tough?
   
 
Apr 1, 2011 Does corporate kidding around humanize the brand or waste customers time?
  Ryanair was one of many brands that punked customers with April Fools Day pranks, announcing the launch of child-free flights and mock research to back up the move.
   
 
Feb 24, 2011 Which brands are doing a great job at making their Facebook marketing engaging, and why?
  The Best Global Brands arent always the best Facebook marketers, according to new research.
   
 
Feb 18, 2011 Will losing major celebrities such as Rihanna lessen the appeal of Twitter?
   

 

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