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Is counterfeiting a real problem? Borat Vs. Kazakhstan Is counterfeiting a real problem?
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Is counterfeiting a real problem?
 
 Counterfeiting is not good for the customer or the brand owner. Where do we draw the line? What about fake 'life-saving' drugs? 
Anonymous - February 24, 2006
 
 If the brand promise is strong enough, consumers will aspire to the real article. Those who define their brand by their product alone (and then outsource production) ask for trouble. You can counterfeit products, but not relationships. 
Siggy - February 27, 2006
 
 It's up to the company to instill that tangible benefit from buying the real thing. I might buy a fake Nike T if it was cool and "ironic", but I wouldn't want a fake iPod, it might break or lose my songs etc... 
Anonymous - February 27, 2006
 
 Is it really about the brand owner or is it about general values. Buying fake products means that I support organized crime and all that goes along with that. How cool is that?

But how can I be certain to buy the real product. Who tells me fake from genuine. 

andy - February 27, 2006
 
 Taken to court for selling fake LV bags on the streets of Naples, the accused retorted: "the sign on my booth read: "authentic LV falsifications"!" 
Alfredo Troncoso, Consultant/professor, Grao/Tecnologico de Monterrey - February 27, 2006
 
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May 1, 2006 Muhammad Ali: Great salesman or great sellout?
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Apr 3, 2006 Can Apple Corps and Apple Computer work it out?
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Jan 30, 2006 Better to brand the medical equipment or the profession?
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Jan 2, 2006 Army of none? Can the US Army improve its brand image?
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