linked in facebook twitter rss

  • Interbrand
  • Brandchannel

your chance!
your chance!
view comments



Ten Years of DTC: What's the Prognosis? Borat Vs. Kazakhstan Ten Years of DTC: What's the Prognosis?
 commenting closed Add Social Bookmark bookmark print
 suggest topic  recommend ( 192 )  email

Ten Years of DTC: What's the Prognosis?
 
 I worry that we're getting to see brands with the most money, not the best medicines! 
Burton, Hogart, Mantor Express - June 29, 2007
 
 The practice is banned in Europe because advertising direct to consumer for prescription drugs is a barbaric practice as would be advertising cigarettes on T.V. Listen to the end of the commercial (may cause diarrhea, vomiting, loss of hearing, internal bleeding, etc). The commercials have unusual artistic direction in most cases and then end with the scary risks associated with taking the product – not a good “call to action”, is it?

The drug companies have plenty of other avenues to market their product (i.e. like lobbying government). I think that is why we are debating this very topic in the first place.
 
Leon Spruce, Marketing Director, Leon Spruce Marketing - June 29, 2007
 
 At least we consumers are a bit more informed. And not solely dependant on the "push my drug and you'll go to Hawaii" Doctor recommendations. 
anonymous - July 2, 2007
 
 How many of us buy Medicines with out a proper diagnosis and a Medical Practitioner's prescription ? I dont think, DTC would have helped the Drug Companies to escalate their Sales much. 
Jathavedan, Executive - Business Development, RIPPLE Fragrances Pvt. Ltd - July 2, 2007
 
 DTC advertising has given consumers the ability to find out about medicines they otherwise may never be aware of, and therefore the opportunity to discuss real options with their doctor.

Gone are the days, thank goodness, when patients simply took the medication prescribed by the doctor, no questions asked.

DTC has opened the door to more open and frank dialogue with Medical Practitioners, and surely this must be a good thing.

Let's not forget that many of the drugs advertised to consumers are "lifestyle drugs" - they don't treat life threatening illnesses, meaning many GP's are often ambivalent towards them, even though they can help their patients overall quality of life.

Propecia and Viagra are the two best known examples in this category.

One final thing - someone commented on only seeing the brands with the most money, not the best drugs; given that it takes around US$1 billion to get a drug to market, I'd argue the best drugs get the most money thrown into them... 
Jacqui W, Director - July 2, 2007
 
view all comments
  2013  |  2011  |  2010  |  2009  |  2008  | 2007  |  2006  |  2005  |  2004  |  2003  |  2002  |  2001
 
 
Dec 31, 2007 What will ''green'' mean in 2008?
  What will "green" mean in 2008?
   
 
Dec 3, 2007 Will the MTV brand change the Middle East?
  Will MTV Arabia embrace controversy or conservatism?
   
 
Nov 5, 2007 Does the branding behind the US dollar still hold currency?
  The US dollar, as a brand, is seeing change.
   
 
Oct 1, 2007 Can Consumers Sell Brands to Themselves?
  Are corporate-sponsored contests exploiting consumers for branding gains?
   
 
Sep 3, 2007 Can Mattel recover with defensive branding?
  Will Mattel successfully reassure the public that its products are safe?
   
 
Jul 30, 2007 When Is Branding Disingenuous?
  Has branding created a new reality where consumers are forced to participate in a marketing netherworld of hyperbole, managed impossibility, and dubious assertions?
   
 
Jun 4, 2007 “Nutritious” Sodas: Healthy or Hazardous for the Brand?
  Will vitamin-enriched diet colas reverse negative soda sales trends?
   
 
May 14, 2007 Cocaine: End of the Line
  Was dropping the "Cocaine" name the right thing to do, or just a copout?
   
 
Apr 30, 2007 The Ford Taurus Brand: Worth a Rebirth?
  In reviving the Taurus nameplate to replace the Five Hundred, is Ford taking a bold step forward, or living too much in the past?
   
 
Apr 2, 2007 Wikipedia: Democracy or Anarchy?
  The open-source, anyone-can-edit nature of Wikipedia makes some people love it, while others hate it. How well can the online encyclopedia communicate your brand?
   
 
Mar 5, 2007 Cause-Related Brands: Effective?
  Are cause-related brands like Product Red really effective?
   
 
Jan 29, 2007 What's in Store for 2007?
  What do you expect to happen in the world of branding in 2007?
   
 
Jan 1, 2007 Are blogs bad for brands?
  How should a brand react to a negative blog post or website?
   

 

RSS | Privacy Policy | About Us | Contact Us | FAQ
Copyright © 2001-2013 brandchannel. All rights reserved.