Posted by Shirley Brady on January 28, 2015 08:00 AM
Super Bowl watch: Kia reveals Bond-like Game Day commercial with Pierce Brosnan (above) ... GoDaddy pulls Budweiser-teasing spot with lost puppy following complaints as Budweiser reveals its lost puppy spot (and soft spot for Clydesdales) ... Coca-Cola aims to make the Internet a happier place in SB49 teaser campaign that also features longtime GoDaddy ambassador Danica Patrick ... Nissan promotes #withdad campaign with Clay Matthews Jr. ... Hyundai releases Game Day spot for Canadian market ... Pepsi promotes Hype Your Hometown winner ... Volvo promotes its Big Game campaign on social ... American Family Insurance teases #dreamfearlessly ... Facebook takes a page out of Twitter's Super Bowl playback with contextual ads ... and the NFL releases chilling anti-domestic violence PSA while making Richard Sherman put away Beats headphones at Super Bowl Media Day.
US milk industry (MilkPEP) fights back against activists and preconceptions with social campaign to make milk relevant, and in wake of dropping "Got Milk?" campaign, but sees #getreal and#milktruth hashtags ambushed by "anti-dairy folks."
Apple crushes analyst expectations with record-breaking quarter fueled by iPhone sales—the biggest quarterly profit of a public company in history, according to S&P.Continue reading...
in the spotlight
Posted by Shirley Brady on January 27, 2015 07:13 PM
Advertising Week Canada continued today in Toronto with a focus on "The Age of You"—this critical consumer-centric age of experience where seamless, personalized ecosystems are being created between brands and customers thanks to data-driven insights and measurement.
The topic made for a lively discussion led by Interbrand North America CEO Josh Feldmeth, who was introduced by Interbrand Canada MD Carolyn Ray on a significant occasion for another reason: Interbrand's 15th anniversary celebration in Canada.
Below, some of the key takeaways from the conversation, as identified by tweets from the audience:Continue reading...
Posted by brandchannel on January 27, 2015 06:12 PM
Are you usually late to the game when it comes to tax season? This year, being tardy may have been to your advantage.
Intuit has issued a public apology on its corporate blog and on LinkedIn for a recent change that forced TurboTax desktop customers to pay 50% more for tax preparation software. After customers complained in droves, Intuit president and CEO Brad Smith is not only accepting complete ownership of the brand's mistake, but also issuing refunds for any customer who purchased the software.
"Companies, like humans, are a work in progress," Smith wrote on LinkedIn. "Even with the best of intentions, we find ourselves in situations where we mess up, letting down the people who count on us."Continue reading...
tech in the spotlight
Posted by Shirley Brady on January 27, 2015 05:44 PM
Apple's two big pieces of news today: Its biggest quarter ever, and (finally) a confirmed release for Apple Watch, which will start shipping in April.
As the #1 Best Global Brand's earnings press release notes, the results were "fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record."
In addition to selling 75 million iPhones, the company reported 2014 revenue of almost $75 billion.Continue reading...
Posted by Mark J. Miller on January 27, 2015 04:04 PM
Tiger Woods is staging a comeback this week after recovering from a back injury and a December tournament he'd rather we all forget (and that's the tooth).
To mark his return, Nike has released the TW15, putting Tiger's initials on the first golf shoes it says “feature Nike’s breakthrough Flyweave technology in the upper.”
In addition to the promise of upping Woods's (and any wearer's) golf game, the $250 shoe features “star-shaped traction, similar to a starfish” as a nod to the athlete's other favorite sport.Continue reading...
Posted by Sheila Shayon on January 27, 2015 03:07 PM
The Super Bowl isn't just an American obsession. Fans and brands have some (pig)skin in the Big Game, too.
Meet Sheldon, the erudite spokespuppet and winner of the Super Bowl Canadian Ad Challenge presented by CTV and the Canadian Marketing Association. He's the star of “Disco,” a spot by the Cundari agency that will receive free airtime on CTV in both the pregame show and during the game, winning the agency a trip for two to the Super Bowl, valued at $207,000.
The spot was created for the Consumer Protection Ontario (CPO) arm of the Ontario Ministry of Government and Consumer Services. While the Super Bowl spot is only running in Canada, it exemplifies growing interested by Canadian brands and marketers in leveraging the Super Bowl platform to gain a competitive advantage.Continue reading...
Posted by Dale Buss on January 27, 2015 01:01 PM
BMW may strike marketing gold with its judicious choice of timing and creative for re-entering the Super Bowl advertising derby this year. On Monday, the brand revealed its Big Game TV spot early: "Newfangled Idea," which is already nearing 2.5 million YouTube views in 24 hours.
The spot features a 1994 clip from The Today Show featuring then-hosts Katie Couric and Bryant Gumbel wondering what the heck the internet's all about, what the "@" sign could possibly mean, and whether this "newfangled" way of communicating would ever amount to anything.
BMW fast-forwards that conversation to another newfangled tech—the BMW all-electric i3—implying that EVs will become just as important to the fabric of life as the web is today. brandchannel chatted with Trudy Hardy, chief marketing officer of BMW of North America, for more insights into the brand's 2015 Super Bowl strategy.Continue reading...
Posted by Mark J. Miller on January 27, 2015 12:01 PM
San Francisco-based car-riding service Lyft has been riding in the tire marks of industry leader Uber since it launched in 2012. The startup is eager to make its own way with the message that it's a new year and a new Lyft.
As part of taming the furry big pink mustache that once graced the front of its vehicles to a much smaller, glow-in-the-dark version that sits atop the dashboard, drivers this week received the new "glowstaches."
Lyft this week is also launching a peppy ad campaign—its first national effort—to showcase the new carstache as well as selling the company as a community builder.Continue reading...