social media watch
Posted by Sheila Shayon on December 5, 2013 07:02 PM
Sprint's latest campaign parodying the banality of text messaging with veteran thespians James Earl Jones and Malcolm McDowell is not only a hit for its originality, humor and class, but grabs the brand a first for last night’s debut of the eighth ad in the series on a fan's Twitter feed.
At 6 p.m. on Wednesday, “Thinking About You,” starring Jones and McDowell reading a text exchange between a girl (Danielle) and her boyfriend (Tim), appeared on Danielle Gray’s Twitter feed. Gray, a frequent tweeter about her love of ads, was offered the chance to have her friends and fans get exclusive access to the ad until midnight when it was posted to Sprint's Facebook page with her tagged.
Despite the erudite actors in black tie, “The success of these ads is proof that sometimes the little ideas work better than the big ones," Marketing Pilgrim noted. “These ads are simple, uncluttered and fun. How often do you see that on TV?”Continue reading...
Posted by Dale Buss on November 22, 2013 06:12 PM
The founder of Goldie Blox may be writing a dream script for a startup, one that already includes an idea with traction, a madly viral video, and high-profile nod in the New York Times—and an effort that could very well culminate in a Super Bowl commercial on February 2.
One of the videos that Goldie Blox has posted on its YouTube channel since its inception two years ago has gotten skyrocketing views, over 7 million so far, according to MarketingDaily.com. It shows young girls in stereotypical pink princess outfits suddenly breaking out of character to grab a tool kit, goggles and hard hats, constructing things with Goldie Blox building-block toys.
"Girls to build the spaceship / Girls to code the new app / Girls to grow up knowing / They can engineer that," the video hums, adapting an old Beastie Boys song. "It's OK to be a princess," Goldie Blox Founder and CEO Debbie Sterling, a Stanford University mechanical-engineering graduate, told the New York Times. "We just think girls can build their own castles too."Continue reading...
Posted by Dale Buss on November 22, 2013 01:42 PM
There are few cars that excite more people, even those casually interested, than the Mini Cooper—the peppy sprite with the pleasing, classic profile, the big round headlights, and a unique heritage in the automotive world. Those people will be glad to know that the new Mini coming to the US and Europe next year, and just introduced at its plant in Oxford, England, and at the Los Angeles Auto Show, is pretty much like the previous Mini.
But other folks may be happy to learn that the new Mini also is slightly larger than the old and yet more fuel-efficient, offering four different powertrain options— including its first US-bound clean-diesel powertrain—and new technology including optional LED headlights and a SIM card that's permanently installed in the car, which Mini said are firsts for the mini-car segment.
"The new Mini carries forward its predecessor's aspiration to remaining the leading original of the premium small-car segment," Mini said in a statement. Added Peter Schwarzenbauer, board member of BMW in charge of the Mini brand, at the car's unveiling in England, according to Automotive News: "We have big plans for Mini."Continue reading...
Posted by Dale Buss on November 21, 2013 06:43 PM
The stream of brand news out of the Los Angeles Auto Show has never been stronger. More carmakers are using the exhibition as a launch platform. And while the vehicles and features they're choosing to introduce have a decidedly green tint, that's the way the industry is headed anyway.
As the event heads into the public-exhibition phase, which is expected to draw record attendance, the Los Angeles Auto Show today saw Honda Accord named "Green Car of the Year" by Green Car Journal, an increasingly sought-after designation in an era when alternative powertrains comprise much of the cutting edge of the auto business. The addition of hybrid and plug-in hybrid versions of Accord helped seal the deal. Two diesel-powered cars, Audi A6 TDI and BMW 328d, were the other finalists.
Honda also drew interest with its sleek FCEV hydrogen-fuel-cell concept car. And executives announced that the 2014 Honda Civic compact will come equipped with a continuously variable transmission, a technology that smooths shifting as the car accelerates and saves fuel as well as boosts driving enjoyment.Continue reading...
Posted by Dale Buss on November 19, 2013 07:09 PM
It's World Toilet Day again, but this is no occasion for bathroom humor. Lack of sanitation is one of the biggest scourges in the aftermath of the typhoon in the Philippines, and it's a broad global problem every day as well. Celebrities ranging from Bill Gates to Matt Damon are tweeting today just to let us know how seriously they take the observance.
The fact is that an estimated 2.5 billion people, or about one in three global denizens, doesn't have access to a toilet or to sustainable sanitation. That means, according to one measure, more people have cell phones than have an adequate toilet. In India, the United Nations said, about 1.1 billion people—about half the population—defecate in the open.Continue reading...
Posted by Dale Buss on November 14, 2013 12:49 PM
As President Obama addressed the growing travails of Obamacare today, the marketing juggernaut for the troubled Affordable Care Act has continued. Not surprisingly, a lot of the ads—some from state-run health-insurance exchanges and allies that are carrying the load for local Obamacare rollout—are targeting the Millennial generation.
Younger, healthier Americans need to carrry the fiscal load for Obamacare if it's going to work out financially. But so far they're not biting much, just as most Americans have been slow to embrace coverage by signing on at HealthCare.gov. Less than 2 percent of the 7 million Americans federal officials expected to sign up for new health insurance under Obamacare actually did so in October. And so the President on Wednesday was at a press conference dealing with the political fallout.Continue reading...
Posted by Abe Sauer on November 8, 2013 12:22 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Cadillac finds success with Pitt... VW hopes for Xu hit, too... Online shoppers… the dirty business of infant formula... shark fin soup is out… iPad Air sells out… the American behind the baijiu mojito… kindergarten costs… Bitcoin busted… Jackie Chan farce… a supposedly fun thing the Chinese are going to do again and again and again... and more.Continue reading...
Posted by Mark J. Miller on November 4, 2013 06:37 PM
YouTube kicked off its first-ever Music Awards Sunday night, and things got a little odd. TechCrunch called the whole thing “chaotic, innovative, offensive, silly, and downright weird," as well as something that just wouldn’t be seen on regular TV. But that last part is likely what YouTube was going for.
Participants took full-advantage of their creative freedom, leading to some awkward moments in the show. Actress Rashida Jones handed her babies off to hosts Jason Schwartman and Reggie Watts at one point during the live broadcast, while Arcade Fire lead singer Win Butler did his best 'Kanye West interrupting Taylor Swift's acceptance speech' impression, and Macklemore thanked the guy who used to sell him shrooms. Random people seemingly walked in front of the cameras as if it were a local event being filmed at a Knights of Columbus hall—something that contributed to the rough-around-the-edges livestream. Overall, Google's big money wasn't exactly evident.Continue reading...