going mobile
Posted by Mark J. Miller on September 5, 2012 11:58 AM
Smartphones can do plenty of things. Now retailers are going to put them to work for them. Don’t feel like waiting in line at Walmart? Get yourself an iPhone.
The retail and technology giants have partnered up to create an app that is now being tested, one that will allow consumers to scan goods onto their iPhones and pay for them in a self checkout line, Reuters reports.
Walmart already offers a mobile app (at right) that can scan barcodes and check prices, along with a shopping list and basket, so self-checkouts are a natural extension as the mobile wallet business takes off, along with its @WalmartLabs R&D team exploring social and mobile commerce products and digital innovations such as semantic search.
The retailer promised earlier this year that it would put in more self checkout lanes into its stores as well as Sam’s Clubs, the wire service notes. If the test works out, the test will likely expand beyond Apple devices to Android and other mobile platforms. Apple's former retail chief is also bringing mobile self-checkouts to his new employer, JCPenney.Continue reading...
More about: Retail, Mobile, Walmart, @WalmartLabs, Sam's Club, Apple, iPhone, eCommerce, Mobile Commerce, Social Commerce, JCPenney, Apps, Technology, Innovation, R&D
crowdsourcing
Posted by Dale Buss on January 23, 2012 12:25 PM
For a small manufacturer, a spot on the shelves of Walmart or a pixel packet on Walmart.com can be transformational. That's why there is practically a cottage industry around Bentonville, Ark., just serving the needs of the thousands of would-be vendors who trek to Wal-Mart headquarters there every year in an attempt to lure or cajole one of the company's buyers into taking a flyer on the "next great product."
Now, Walmart wants to make it easier for some of these innovations to make their way onto its product list as well as, perhaps, land some hit merchandise that might never have made it through all the hoops before. So the company's @WalmartLabs R&D unit is launching an initiative to open its doors to great product ideas: Get on the Shelf, a program inviting would-be suppliers small and large to submit product ideas along with supporting videos in a campaign that unfolds in phases through April.
Consumers are invited to vote online on which products they'd like to see Walmart pick up, and the company will end up selling three of them online plus feature a grand prize winner on its home page and in some stores. Entrants will be free to get votes however they want — and, in the process, will demonstrate their marketing savvy to Walmart.Continue reading...
brand partners
Posted by Sheila Shayon on August 29, 2011 05:13 PM

Walmart is now the third largest retailer of digital movie downloads, ahead of Sony and Amazon, according to researcher IHS Inc.
The grandfather of big-box and the world's largest retailer, with $419 billion in annual sales, 9,600 stores in 28 nations and 10 billion customer visits annually, Walmart is suddenly reaping substantial revenue due to its acquisition of Vudu. Vudu offers digital versions of Hollywood movies for rental or purchase and was created to stream movies through its own set-top box, but switched gears when consumers chose other devices.
“The business we’re in today, offering first-run movies a la carte, is doing very well right now and has tripled so far this year,” said Vudu GM, Edward Lichty.Continue reading...