close of business
Posted by Sara Zucker on April 9, 2010 05:25 PM
Barbie was not destined to become a computer engineer. [WSJ]
'Undercover Boss' moves on to 1-800-Flowers.com. [Daily Finance]
Degree Natureffects covers major cities in perennials. [BrandFreak]
MasterCard has a new online-based marketing project. [NY Times]
Posted by Barry Silverstein on December 29, 2009 11:46 AM
Thirty-three years ago, 1-800-Flowers revolutionized the flower delivery business by offering a central point of contact for nationwide flower delivery. Previously, consumers had to visit local flower merchants, although they could arrange for flowers to be delivered across the country via FTD, a network of florists established a hundred years ago.
Today, less than 20 percent of orders come in via telephone. In an effort to capitalize on the sales potential of the Internet, 1-800-Flowers reinvented itself as 1-800-Flowers.com.
The flower delivery industry is largely driven by a few holidays -- primarily Mother's Day and Valentine's Day. So 1-800-Flowers.com is reinventing itself again. This time, the company is spinning off a new brand, 1-800-Baskets.com, in an effort to diversify its business into the lucrative $16 billion gift basket industry.Continue reading...