Best Global Green Brands 2013

auto motive

Chrysler Brand Rises; Can Quality Commitment and Perception Follow?

Posted by Dale Buss on May 15, 2012 03:02 PM

In his recent interview on 60 Minutes, Chrysler CEO Sergio Marchionne mentioned only two future products: a new Maserati SUV (the China-oriented Kubang) that will be built in Detroit, and the upcoming Dodge Dart compact sedan, which is beginning to roll off a Chrysler assembly line in Belvedere, Ill. One of his main points to CBS correspondent Steve Kroft was that Dart will be "mechanically" sound.

Chrysler needs that to be the case. Amid all of the success and progress that the company has enjoyed since getting up off the mat in 2009 — big sales gains, positive Super Bowl buzz for its Clint Eastwood "Halftime in America" commercial, a raft of generally well received new products (including a key green car nod for the Chrysler 300) — the one bugaboo that the company hasn't been able to get past is its reputation for poor quality.

Even though it has improved markedly over the last several years, and under a succession of regimes, the company simply hasn't been able to keep pace with rising quality levels across the rest of the industry. Now, Chrysler executives are determined to banish the quality bogeyman once and for all.Continue reading...

brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

web watch

Khan Academy Brand on the Rise

Posted by Mark J. Miller on March 13, 2012 12:05 PM

Khan Academy, the free, nonprofit online educational service, has been around for about five and a half years, but its brand is suddenly rising fast, thanks to a 60 Minutes segment Sunday night and the announcement Monday that the TED Conference is launching TED-Ed, “an online collection of free video lessons delivered by the best teachers on a range of subjects,” according to the Washington Post.

It also doesn’t hurt that investment dollars have come in from the Gates Foundation and Google, whose chairman, Eric Schmidt, is a big fan. The Post notes that Khan is “beginning to be used experimentally in a couple dozen schools” as well.

The Academy was started by former hedge-fund analyst Salman “Sal” Khan to help his cousin learn algebra, but then his videos started going viral on YouTube as parents and teachers stumbled across them. The idea is that “students watch videos to learn the lessons at home, and then work through problems in school with their teachers’ assistance,” the Post reports.Continue reading...

in the spotlight

Weekend Recap: Lance Armstrong, Lady Gaga, Beyonce, Tim Pawlenty & more

Posted by Shirley Brady on May 22, 2011 11:00 PM

Weekend news: Lance Armstrong's former teammate, Tyler Hamilton, accuses him of taking performance-enhancing drugs (including during a Tour de France) in an interview on CBS's 60 Minutes — a charge the cycling champ denies. Click here to watch part 1 and part 2 of Hamilton's interview.

Also: Lady Gaga pops up on NBC's Saturday Night Live (and in a Google commercial); Tim Pawlenty confirms he's running for president; Beyonce, Justin Bieber and Taylor Swift earn Billboard nods; Disney's box office Pirates booty; the Miami Heat's Chris Bosh and LeBron James prevail against the Chicago Bulls' MVP Derrick Rose; and more.Continue reading...

brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

brand news

Brands to Watch: NYSE, CBS, Chevron and more

Posted by Shirley Brady on February 15, 2011 06:15 PM

Brands to Watch

Deutsche Boerse agreed to buy NYSE Euronext for $10.2 billion in a "politically charged deal" that would create the world's largest exchange operator and put it under German control.

CBS news correspondent Lara Logan is recovering from a 'brutal' attack in Cairo.

Chevron disputes judge's Amazon ruling while Ecuadorians plan to fight for more. 

Apple unveils iPad subscription plan.

BHP Billiton to return $10 billion to shareholders.

Danone warns about looming price hikes due to rising food costs.Continue reading...

that's entertainment

Lady Gaga's Eggselent Grammys Arrival

Posted by Shirley Brady on February 13, 2011 07:45 PM

No yolk. Lady Gaga's arrival at the Grammy Awards in a plastic resin egg — themed to her new "Born This Way" single, which is already a best-seller and poised to put her on top this year — is destined to be the most memorable moment from the 2011 Grammys.

She was also profiled tonight on 60 Minutes with Anderson Cooper. Watch her on-stage eggsit after the jump, with yet another new look in evidence — shoulder and forehead horns.Continue reading...

that's entertainment

Lady Gaga Releases New Single

Posted by Shirley Brady on February 11, 2011 12:45 PM

That whooshing sound you hear? It's the sound of the web wobbling as Lady Gaga's new single, Born This Way, spreads online today. The Vogue cover girl will be featured on 60 Minutes with Anderson Cooper on Sunday — tied to her appearance at the Grammy Awards that night.

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