Posted by Dale Buss on November 1, 2013 05:12 PM
Tyson and 7-Eleven are breaking a wishbone on the hope that they can create a new paradigm for prepared-chicken sales: putting Buffalo chicken bites and other treats near the cash registers in convenience stores.
The long slump in supermarket spending has been tough on Tyson's chicken as on many other brands, so the $33 billion, Arkansas-based poultry giant is looking for some greener pastures for selling its birds, especially in higher-margin ready-to-eat forms.
Meanwhile, c-store chains and oil companies that offer food at their gas stations are looking for ways to diversify their offerings. 7-Eleven, for example, looks like it's finally getting serious about offering better-for-you foods and beverages at many of its stores alongside energy drinks, sugary sodas, salt-and-fat-laced snacks, and calorie-laden candy bars.Continue reading...
Posted by Mark J. Miller on October 18, 2013 06:37 PM
Heineken Teams Up with Marc Newson
Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.
And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.
The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...
chew on this
Posted by Mark J. Miller on October 18, 2013 03:47 PM
7-Eleven is a longtime favorite late-night stop for soda, beer, candy, Slurpees, cigarettes, and snack food—an offering that has helped it become the world’s largest chain of convenience stores. But now the brand is looking to change its tune to get more in-line with offerings that appeal to Millennials and women.
One transformation has already been completed, as last month the chain began stocking its US stores with healthier snacking options including roasted edamame, organic trail mix, veggie chips and a variety of dried fruit and nut blends that are displayed in a whole new health section of some of its stores.Continue reading...
Posted by Dale Buss on October 18, 2013 09:22 AM
7-Eleven rebrands to target Millennials.
Nestle pledges zero waste in Europe by 2020.
Sperry Top-Sider unveils clothing line.
AT&T unveils $5 day-pass for tablet users.
Audi sees profit margin halving on investments in new models, report says.
Benjamin Moore stages "haunted hotel" stunt for painters.
Burger King names new CMO.
CVS unveils personalized circulars.
Dr Martens boots brand to be acquired by Permira.
eBay acquires Apple e-commerce exec.
Ford plans sneak peak for new Mustang.
Al Gore once tried to buy Twitter.Continue reading...
Posted by Abe Sauer on October 4, 2013 12:39 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...
Posted by Dale Buss on September 13, 2013 02:47 PM
It may be the last food store where you'd expect to find something healthy to eat. Clogged with energy drinks, candy bars, glazed doughnuts, bags of fat-saturated and salty chips, sugary soft drinks, and beef jerky, the whole point of a convenience store is to satisfy the immediate cravings of a hungry consumer with easy-to-ingest offerings that also offer high margins to the retailer.
Until now, that is. C-store leader 7-Eleven has dabbled with healthier offerings before, but now the Dallas-based chain says that it's devoting an entire section of some of its stores to healthy snacks including roasted edamame, organic trail mix, veggie chips and a variety of dried fruit and nut blends, according to Food Business News.
"Better-for-you is one of the fastest-growing segments of the snacking category," noted Rebecca Frechette, a vice president of merchandising for 7-Eleven, according to the publication.Continue reading...
Posted by Dale Buss on September 13, 2013 09:31 AM
Twitter opts for "confidential" IPO.
7-Eleven debuts healthy-snacking section.
Apple takes pre-orders for new iPhone 5C.
Bayer comes under scrutiny in China.
Berkshire and AIG battle for talent.
Clear Channel and Warner Music rewrite rules on royalties.
Clif launches single-serve performance drinks.
Coffee Bean & Tea Leaf is acquired by private equity.
Dell gets shareholders to back buyout.
Dunkin' Donuts returns to UK.
Facebook tests video posts that play automatically, in prelude to ads.Continue reading...
Posted by Dale Buss on June 18, 2013 01:41 PM
7-Eleven has said it will implement "aggressive actions" to take over stores owned by some of its East Coast franchisees that allegedly used a slave-like system to exploit immigrants from Pakistan and the Philippines.
But will it be enough to adequately address the outrage and legal issues created by how nine owners and managers of 7-Eleven stores across Long Island and in Virginia allegedly made tens of millions of dollars by stealing most of the wages of workers at 14 stores? Could 7-Eleven have done more, sooner, to thwart or prevent such a situation? And how might the brand overall suffer even if there was credible corporate deniability in all of this?
The many giant western retailers dealing with the burnt and crumbling garment factories in Bangladesh can attest to the mess that horrific practices and conditions can generate for a brand even if there is no direct culpability for such problems.
US authorities charged that the franchise owners paid the workers using stolen Social Security numbers of a child and three dead people while stealing most of their wages. When 7-Eleven headquarters sent the wages for distribution, the government said, the employers stole up to 75 percent of the workers' pay. They also allegedly forced the immigrants to live in houses they owned and pay the owners rent in cash.Continue reading...