Posted by Alicia Ciccone on March 27, 2013 09:38 AM
Walmart will test in-store lockers for online deliveries a la Amazon.
CBS aquires 50 percent of TV Guide Network for $100 million.
Southwest Airlines becomes the official airline of golf.
California shoe company sues Under Armour for trademark infringement.
Facebook and TiVo continue to battle over thumbs-up symbol.
After weeks of rumors and potential leaks, the Miami Dolphins will unveil their new logo on April 25.
Doritos officially launches new global campaign and redesigned packaging.
Human Rights Campaign's red equal sign logo for gay marriage goes viral on social media.Continue reading...
Posted by Alicia Ciccone on March 20, 2013 09:15 AM
American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
Posted by Abe Sauer on March 12, 2013 10:31 AM
"Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype," reads the Audi press release announcing the brand's partnership with the upcoming Iron Man 3.
Iron Man's alter ego, Tony Stark, was last seen driving an Acura NSX roadster in 2012's The Avengers. In Iron Man (2008) and Iron Man 2 (2010), Stark drove Audi R8s. A spokesman at Acura's parent company, Honda, told Bloomberg that its role as the official vehicle of SHIELD (and the brand's relationship with Marvel) remain "unchanged."
"This is a strategic collaboration for us," said Loren Angelo, a marketing executive with Audi of America. "Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolved throughout the trilogy as he masterminds new trends."
In addition to swapping Stark's Acura for an Audi S7 in the third installment, Audi's Iron Man 3 deal will go beyond the R8 e-tron.Continue reading...
Posted by Mark J. Miller on January 25, 2013 03:07 PM
In the United States, 7-Elevens aren’t exactly known for their funky appearance. But in Sweden, convenience-store consumers will be experiencing a completely different aesthetic in 2013 as the brand undergoes a groovy redesign there.
Stockholm was the location of the chain’s first European shop in 1978. Now its Swedish locations are getting an overhaul that started rolling out in December, using the company’s green and orange color scheme as its foundation in a highly minimalist way.
Green-and-orange striping abound on the chain’s cups, napkins, and bags, while green also adorns store walls, making the environments appear warmer than their antiseptic American counterparts.Continue reading...
Posted by Mark J. Miller on November 20, 2012 03:04 PM
Black Friday is mere days away and America’s (make that North America's) most-devoted consumers are busy doing their stretches, dressing themselves in layers, and plotting their battle plan for early Friday morning.
Retailers, of course, would like to help them in any way possible in order to maximize the amount of money flowing into their cash registers throughout the punishing annual bricks-and-mortar portion of the shopathon. More of that activity, of course, is moving online and mobile — but for those committed to the physical act of shopping, they'll need help — and brand marketers are anticipating their needs.
For these seeking retail rejuvenation on Friday, a host of caffeinated beverages and coffee retailers are throwing incentives their way to get them to suck down as much as possible to refuel while on the run.
For those who tweet #dunkindonuts on Friday morning between 6 a.m. and noon Eastern, they’ll get put in the running to win one of six Keurig brewers and two boxes of Dunkin’s Hot Cocoa K-Cup packs. Meanwhile, 7-Eleven is handing out a free hot beverage for folks who come in on Friday and buy a Red Bull energy drink. Sonic Drive-Thru is opening early nationwide and offering its breakfast burrito at half price all day. What else could a crazed Black Friday consumer want? Continue reading...
sip on this
Posted by Mark J. Miller on November 13, 2012 12:01 PM
More than 8 million YouTube viewers watched daredevil Felix Baumgartner plummet at the speed of sound from 24 miles above Earth to a lonely spot in New Mexico. And you can bet that every one of them – along with the zillions of others who watched or read about it after the fact – noticed the Red Bull logo plastered on his spacesuit thanks to the company’s major financial investment in making the space drop occur.
It was a giant step (literally) for sports sponsorships, one that likely inspired more than a few of those watching at home to sample the brand. And now Red Bull is offering up a few more flavors to help folks feel a rush of their own (though not as likely as powerful as the one Baumgartner felt). However, if consumers want to have a taste of the new flavor and can’t wait till next spring when they are released on a wider scale, they’ll have to go to a 7-Eleven.
The convenience store chain has signed a deal to become the sole distributor of Red Bull’s first three flavor extensions, through the end of the year. The drinks, in red, silver and blue cans, will “provide the same energy and functional benefits of the original, but with the taste of sweet cranberry, fresh lime and fruity blueberry.”Continue reading...
Posted by Dale Buss on October 10, 2012 09:02 AM
7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.
Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.
Samsung signs TV deal with Spotify.
BAE and EADS terminate merger talks.
Bain Capital buys maker of Craftsman Tools.
Ballmer touts new era at Microsoft as bonus trimmed.
Cadbury tells bishop it's not precious about purple.
Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...
Posted by Abe Sauer on September 10, 2012 11:58 AM
If you need any more proof that politics is basically just pro sports for really out of shape people, look no further than the "7-Election."
Yes, 7-Eleven has once again brought back its election year themed promotion that allows Americans to vote in their favorite way, with their mouths. Specifically, by putting things into it. But this isn't your daddy's "7-Election." This year, there's so much more 7-Election that it should be called 10,000-Election.Continue reading...