license to thrill
Posted by Mark J. Miller on October 25, 2013 06:42 PM
A&E has reason to be "happy, happy, happy." The four bearded backwoods men that star in the network's smash hit Duck Dynasty have helped it net the largest reality-show audience ever, with 11.8 million viewers tuning in to the show's season four premiere. While the multi-millionaire hunting enthusiasts may not seem like the hardest working bunch, the Robertson clan has thrown some serious marketing muscle behind a slew of licensing ventures that are poised to net them millions more.
While the reality show has only been on the air since March 2012, it is already the biggest unscripted show in cable history, and is poised to overtake AMC's The Walking Dead as the most popular show on TV, period.
The members of the Robertson family, including patriarch Phil, nutty Uncle Si, and brothers Willie and Jase, among other colorful characters, made their millions hand-making duck calls used for duck hunting. But while their expertise may lie in blowing up beaver dams, catching frogs and cooking crawfish, they've done quite well selling dozens of other wares.Continue reading...
Posted by Mark J. Miller on June 11, 2013 07:08 PM
Want to dress your dogs up for Halloween like the dudes from Duck Dynasty? You’re in luck. Walmart has already had a great deal of success selling products branded by the A&E hit show that had 9.6 million viewers for its April season finale. Now the partners are looking to churn out more products as the show continues to strike licensing deals with other retailers.
Duck Dynasty currently has products in six of Walmart’s departments, such as apparel, home goods and sporting goods, AdAge notes, but the plan is to expand into seven more departments before the holiday shopping season hits. Consumers won’t have to wait long, though, for some of the products. Duck Dynasty bandages will hit the market this month just in time to patch up the summertime skinned knees and elbows of kids pretending the're members of the show’s famed Robertson family.Continue reading...
Posted by Dale Buss on June 10, 2013 09:26 AM
Booz Allen Hamilton whistleblower cracks NSA case wide open in US internet-secrecy controversy.
Groupon aims to become an Amazon of mobile commerce.
Google nears acquiring Waze, a maps rival.
Adobe launches Photoshop Lightroom 5.
Apple enters busy field of net radio and polishes software for iPhones and iPads.
AstraZeneca acquires Pearl Therapeautics.
AT&T alters mobile upgrade policy to 24-months.
B&G Foods to buy parent of Pirate's Booty snack brand for $195 million.
Comcast expands Wi-Fi network with new 'neighborhood' initiative.
Dunkin' Donuts encourages customers to linger with new store design.Continue reading...
Posted by Sheila Shayon on April 11, 2013 07:47 PM
The History Channel is riding its biblical success into car restoration with the return of its wildly popular Counting Cars series.
Star and self-taught mechanic, Danny “The Count” Koker, owns 58 cars and 78 motorcycles. This season, he’ll work with Ziggy Marley to restore and customize Bob Marley’s last car, a 1980 Mercedes 500SL Euro and customize a soap box derby car for a youngster.
To build up enough hype around the series, a mobile marketing tour is showcasing a 1966 Cadillac Coupe de Ville—customized by Koker and filled with thousands of miniature cars—is scheduled to stop at auto shows, NASCAR races and festivals nationwide giving car enthusiasts the opportunity to guess the amount of miniature cars in the vehicle for a chance to win the Cadillac. Fans at home can submit a guess online thanks to interactive photos of the car.Continue reading...
Posted by Sheila Shayon on February 11, 2013 05:47 PM
The Esquire Network says it's ready for prime time.
The new network, announced today, aims to “capture the essence of the magazine,” David Carey, president of Esquire publisher Hearst Magazines, told The New York Times. "This is not the magazine on TV; that would not work."
The male audience is an ever-sweet spot for brands, as evidenced by offerings that vary from Spike TV to Discovery's Velocity Channel. The Esquire Network will replace the Comcast-created G4 video gaming channel (which gave Esquire fave Olivia Munn her start as co-host on Attack of the Show) on April 22, and be available in 62 million homes with cable or satellite service.
The rebranded network is a strategic partnership between NBC Universal and Hearst Magazines. NBCUniversal cable executive Bonnie Hammer positioned it as "an upscale Bravo for men." She added, "If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for."Continue reading...
Posted by Dale Buss on September 17, 2012 09:02 AM
Apple iPhone 5 sets pre-sale record, inspires queues outside stores.
Express Scripts members now can go back to Walgreens.
Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.
Fox says Nicki Minaj and Keith Urban will join American Idol as judges.
GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.
HP emphasizes design in turnaround hopes.
Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...
Posted by Dale Buss on July 9, 2012 09:01 AM
PepsiCo expands into yogurt sales in the U.S. under Muller brand.
Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.
Valentino luxury brand in talks to be sold.
AT&T cuts ad spending.
Amazon sparks fears with "robo-pricing."
Billabong hits choppy waters.
Boeing expands new-orders lead over Airbus.Continue reading...
mom's the word
Posted by Sheila Shayon on May 28, 2012 11:01 AM
As TV gets more social, TV networks been wooing bloggers as social media influencers for the past few years. As a network primarily targeting women, the newly rebranded Lifetime owns and operates its own blog network, called Lifetime Moms, in the blog network, Lifetime Moms, and now counts more than one hundred contributors and over four million plus unique visitors monthly.
Lifetime's blog network not only connects viewers and women with each other, it also brings advertisers (billed as partners) into the mix for parent company A&E Television Networks, creating a digital opportunity for cross-network and -platform partnerships.Continue reading...