Get Your Sam in a Can

The Boston Beer Company has announced that starting this summer, Sam Adams beers will be available in cans. The move allows Sam fans to take their favorite craft brew to locations where glass bottles are prohibited, such as the beach, concert venues and sporting events. The transfer to cans will also save the brewing company a ton of money in shipping, as cans weigh less and are more compact than glass bottles. 

Scientists Checking Out Watered-Down Bud Claim

Consumers have filed several class-action suits this week against the world’s largest brewer, AB InBev, claiming that the company had knowingly watered down some of its products and lowered the stated alcohol content of those products. NPR took a team of scientists to the task of figuring out if the claim was true, according to The Consumerist. In the final analysis, the scientists found that the stated alcohol content on the cans came pretty dang close (and often spot-on) to what was actually in the can. The plaintiffs’ lawyer, of course, “dismissed the results and said as soon as he has AB InBev’s internal testing results, the case will be good to go.” 

AC/DC Releases Rock 'n Roll Brew

Legendary rock band AC/DC has launched its own beer, now on shelves in Germany. The brew—AC/DC Premium Lager Beer—has a 5 percent alcohol content. The canned beverage, with the tagline "German Beer, Australian Hard Rock" will soon be available in Romania, Russia and Brazil. The launch follows the release of the band's own wine label last year. 

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AC/DC rocks their own signature brand of beer.

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ABSOLUT Mode: Reflections of Fashion

The ever-chic ABSOLUT brand continues its long association with the world of high fashion with the ABSOLUT Mode Edition, a 12-faceted bottle wrapped in a silk cloth design and a sleek ad campaign starring model Shannan Click, shot by Sharif Hamza. The bottle is now available exclusively at Selfridges and Harvey Nichols in the UK, and after Sept. 5, the special edition will be sold at other major UK retailers.

British designer Gareth Pugh has designed an even more exclusive edition of the bottle featuring a “batwing” design inspired by the iconic “Stealth” jacket from his Autumn 2007 collection. This limited edition bottle will only be available after Sept. 7 by going to the W London Insider at the W London in Leicester Square and saying the password “Reflections of Fashion.” No word on the price for this bottle or how many will be available, so latecomers may find themselves speaking nonsense for nothing.Continue reading...

Bacardi Oakheart: Spiced Rum for the Strong of Character

Bacardi is hoping "Oak and Coke" will be a drink order heard across the globe as it launches its new Bacardi Oakheart, a spiced rum with a “distinctly masculine, smoky edge” aimed at the young male market. The launch will be supported in the U.S. by the “Oakheart Challenge,” a series of events and competitions, presumably for distinctly masculine men. Apparently, 2,700 names were considered before Bacardi settled on “Oakheart,” which refers to the barrels in which the rum is aged and has overtones implying "strength of character.” Manly men, get ready: Bacardi Oakheart will be available in the U.S. in September.Continue reading...