mom's the word
Posted by Sheila Shayon on May 28, 2012 11:01 AM
As TV gets more social, TV networks been wooing bloggers as social media influencers for the past few years. As a network primarily targeting women, the newly rebranded Lifetime owns and operates its own blog network, called Lifetime Moms, in the blog network, Lifetime Moms, and now counts more than one hundred contributors and over four million plus unique visitors monthly.
Lifetime's blog network not only connects viewers and women with each other, it also brings advertisers (billed as partners) into the mix for parent company A&E Television Networks, creating a digital opportunity for cross-network and -platform partnerships.Continue reading...