Posted by Sheila Shayon on August 3, 2011 10:00 AM
Rosie O'Donnell’s recent appearance in LA at the Television Critics Association U.S. TV networks' fall presentations was a big win for the comedian, and for OWN founder Oprah Winfrey.
"It's a huge, huge stamp of approval. It's almost like being knighted, to have her say she wanted me to do this for her," said O’Donnell in reference to her new boss. "I still get nervous when I get her phone calls." It’s a mutual admiration society, said Winfrey, who commented, "She could have gone to any of the big broadcast networks. But she chose to take her talent to OWN."
The Rosie Show, O'Donnell's new talk show on OWN, will revamp her old talk show for the average woman entering her fifties, inviting one guest per show to address news-driven subjects. What it will not be: a vehicle for stars to promote a project.Continue reading...
Posted by Shirley Brady on February 3, 2011 03:00 PM
The Oscars has a new tagline: "You're invited."
According to Ad Age, the marketing slogan — now being used in all messaging, including promos featuring cohosts James Franco and Anne Hathaway — was finalized last summer by the Academy of Motion Picture Arts & Sciences, Disney's ABC network, the producers of the Feb. 27 broadcast, and agency executives.
In addition to tuning into the TV telecast, viewers can create a MyOscars page on the official AMPAS website, or find out if Colin Firth* wins Best Actor via a mobile app.
*Don't miss The Atlantic's piece on whether The King's Speech tweaking of British history and The Social Network's inaccuracies may throw a spanner in their Oscar hopes. Doubtful; as Aaron Sorkin has commented, Hollywood (and moviegoers) prefer a good story over the truth.
After the jump — the cutest Oscars marketing stunt ever.Continue reading...
Posted by Dale Buss on January 25, 2011 09:00 AM
GM sells more vehicles in China than in the US for the first time. GM also plans to award a new Chevrolet Camaro convertible to the Super Bowl MVP.
The Kings Speech leads with a dozen just-announced Oscar nominations.
Adobe survey finds readers engage with iPad ads.
Amazon steps up push into home-delivered groceries.
Apple plans to introduce a service that would let users pay with iPhones.
Bacardi rethinks web strategy.Continue reading...