Posted by Barry Silverstein on February 19, 2010 01:40 PM
The Beatles, of course, are a brand – and that brand has influenced nearly every aspect of American culture, from music to fashion.
Now, Abbey Road Studios, where the Beatles recorded many of their iconic songs, is at risk of being sold – and fans are utilizing modern social platforms, Twitter and Facebook, not surprisingly, to voice their feelings and wield influence. Abbey Road was immortalized when the Beatles named an album after the storied recording studio, which to many symbolizes the band’s rock ‘n roll soul.
On a radio show, Paul McCartney encouraged fans to mobilize and save Abbey Road. As a result, The National Trust, a non-profit organization that owns the Liverpool childhood homes of Beatles John Lennon and Paul McCartney, started soliciting the public's opinion.Continue reading...
Posted by Sara Zucker on February 17, 2010 09:44 AM
Google's 'enhanced listings' leave many wondering if sales will increase, too. [Econsultancy]
Opening Night of the Olympics brings a boost in sales for all brands involved. [Adweek]
In an attempt to mold with changing times, accessories brands are lowering prices. [WWD]
BMW's new ad campaigns will focus on safety and its customers' satisfaction. [WSJ]
Madonna and Macy's are discussing the creation of a clothing and lingerie line. [WWD]
Akamai Technologies wants its $217 million back from Deutsche Bank. [Boston Herald]Continue reading...