Dove Men's Line Adds Magic Johnson to All-Star Roster

Posted by Sheila Shayon on March 7, 2011 12:30 PM

Dove is standing tall for men. Really tall. Magic Johnson is the latest recruit for Dove Men+Care, the Unilever-owned brand’s campaign featuring male athletes.

Launching March 14 during the NCAA March Madness championship tournament, the spot will echo other athletes' "Journey to Comfort" spots (such as Joe Girardi's, above) with the introduction: “My name is Magic Johnson, and I’m definitely comfortable in my own skin.”Continue reading...

More about: Dove Men+Care, Axe, Suave, Dove, Unilever, Celebrities, Sports, Magic Johnson, John Thompson III, Bobby Hurley, David Brown, Branded Entertainment, Omnicom, Super Bowl, Snickers, Betty White, Abe Vigoda, Andy Pettitte, Albert Pujols, Joe Girardi, NCAA, MLB, NBA, March Madness

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Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...