Joyus: An Ex-Googler's Closely Watched E-Commerce Foray

A new entrant in the highly competitive luxury e-commerce sales game, Joyus, is being closely watched as it aims to make over the bad image that infomercials gained on late-night TV through the years.

The reason: Sukhinder Singh Cassidy, the former Google executive who dreamed up Joyus after being named one of Fortune's 50 Most Powerful Women in Business (and one of its new "Valley Girls" shaking up Silicon Valley).

"If you think about the ways to sell online, video is underutilized," she observes to the New York Times' Bits blog. "It’s a new way for brands to merchandise their product."Continue reading...