Posted by Sheila Shayon on October 25, 2010 10:00 AM
"There’s currently three trillion images on the Internet. We want to turn every one into an interactive experience," says James Everingham in a recent TechCrunch article. Everingham is the co-founder and CTO of Pixazza, one of the companies leading the growing online wave of in-image advertising, and with $20 million in funding—including $6 million from Google Ventures—it appears that investors are heeding his call.
Described as “AdSense for images,” in-image advertising enables online consumers to click on a photo of Lindsay Lohan, for instance, and buy the striped sweater she’s wearing (or at least something like it). Publishers, who get a piece of the advertising revenues, simply match the products in their images to corresponding items in Pixazza’s massive database of advertiser inventory, encompassing entertainment, fashion, travel, home and sports merchandise. With a current network of more than seventy-five publishers, including US Weekly and Access Hollywood, Pixazza is reaching in excess of 25 million unique visitors a month.Continue reading...