Posted by Mark J. Miller on April 12, 2012 04:57 PM
Loyalty programs are pretty much everywhere now: your wine shop, your shoe store, your gas station. With all that loyalty out there, airlines need to shake things up on the rewards front they pioneered, just to keep customers interested.
It isn’t enough just to use your air miles to build up to a future ticket on the same airline. A new study from IdeaWorks chronicles just how far airlines are going to keep passengers aboard, the Montreal Gazette reports. Want a wine-of-the-month club membership? Fly Qantas. Want a leather vest autographed by George Clooney? Fly Air Canada. Want a galactic sub-orbital space flight? Fly Virgin (and amass 25 million points).
The Gazette notes that Virgin even has a Flying Without Fear class as a possible reward for those who have fly a lot but have got some issues that they have to deal with every time they do. Continue reading...
Posted by Shirley Brady on October 5, 2011 05:55 PM
Microsoft eyes Yahoo bid, Reuters hears.
Apple red-faced as new Siri feature sounds like 'buttocks' in Japanese.
British Airways ramps up London 2012 sponsorship.
Ford joins Boxtops for Education.
Groupe Aeroplan changes name to Aimia.
Pantene signs Liv Tyler for new campaign.
Tiger Woods brand rebounds with Rolex sponsorship.
Wheaties selects a new NASCAR driver to sponsor.
Yum! Brands charts turnaround for Taco Bell.
Posted by Dale Buss on November 2, 2010 09:00 AM
Cablevision maintains subscriber base in wake of Fox standoff.
Chrysler seeks bank loans before possible stock sale in 2011.
DirecTV drops Comcast's G4 channel in latest tussle between media giants.
Discovery and Oprah Winfrey reveal programming details for OWN, Winfrey's cable channel debuting Jan. 1st.
Disney merges TV distribution and home entertainment units.
Gallup pollsters expect the Republican brand to win big in U.S. elections today, while Google helps voters with voting locator.
GM terminates 500 dealers, over politicians’ objections.Continue reading...