Posted by Sheila Shayon on August 13, 2014 01:47 PM
Nestlé’s is increasing its commitment to hundreds of children working on the Ivory Coast's cocoa farms where cocoa for its chocolate is sourced, focusing on getting them out of the fields and back to the classroom.
Working with the International Cocoa Initiative, "Nestlé is providing cocoa farmers in Côte d’Ivoire with the practical support and means to get their children into the classroom," said Sandra Martinez, head of the company's global Chocolate and Confectionery business. "Identifying exactly what is happening, and where, represents an important first step to resolving the issue of child labour in cocoa farming."
The Nestlé Cocoa Plan, launched in 2009, is a consumer-facing initiative backed by an investment of over $120 million over the next decade that strives to address child labor while providing quality, sustainable cocoa. As part of the initiative, Nestlé is mapping and monitoring where children are working and coordinates with liaison officers to help identity families and children that may be at risk of a taking part in child labor.Continue reading...
Posted by Mark J. Miller on August 7, 2014 11:22 AM
This week, the US-Africa Leaders Summit saw President Barack Obama and others engage in talks to help strengthen the continent and America's relationship with it. The President announced that US businesses will invest $14 billion in "construction, clean energy, banking and information technology projects across Africa,” to help ease hunger and poverty, according to Reuters. Coca-Cola is leading the charge with a promise of $5 billion, the Washington Post reports.
Coke’s contribution comes as a promise to source more of its products from Africa by the end of the decade, but it won't be alone. Brands including Chevron, Citigroup, Ford, GE, Lockheed Martin, Marriott, Morgan Stanley and Walmart are on the list of more than 90 US companies involved, Reuters notes. Some of Coke’s efforts in Africa will include “plans … to secure more reliable sources of mango puree in Kenya and Malawi and promote orange and pineapple concentrate production in Nigeria,” the Post reports.
"These investments will deepen US economic engagement in Africa, fueling growth that will support broader African prosperity and emerging markets for US businesses, which will support jobs in both the United States and Africa," a White House official told Reuters.Continue reading...
Posted by Sheila Shayon on February 20, 2014 10:57 AM
In its largest acquisition to date, Facebook announced Wednesday that it will buy mobile messaging juggernaut WhatsApp for $19 billion in cash and stock, a massive landgrab that will cement Facebook's international growth plans.
Widely used in Europe, India and elsewhere for sending text, images, audio and video messages over the internet for free, WhatsApp has 450 million active users, and adds nearly 1 million new users everyday that send over 50 billion messages daily. And while Facebook may rule the messaging roost in the US and Canada, WhatsApp was too far ahead of the international game for Facebook to even consider trying to play catch-up.
With a youthful user-base that is snapping up mobile technology across emerging markets in Asia, South America and Africa, it's a safe bet to say that most of them will be using a Facebook-owned app in the future despite their growing habits to eschew mainstream social networks like Facebook itself.
The huge move is indicative of Facebook's coming of age, the New York Times notes: "The company intends to acquire or build a family of applications instead of simply buttressing its core social network."Continue reading...
Posted by Alicia Ciccone on October 2, 2013 07:27 PM
Intel is turning research into action with its "She Will Connect" initiative—a program born out of the company's "Women and the Web" report that showed the gender gap between men and women in developing countries concerning digital literacy.
The program aims to reach five million women in Africa beginning this year, with the help of local and global governments and NGOs, according to MarketingDaily's MediaPost.
The task will be tackled two ways: with a mobile gaming app that will teach digital literacy skills, and with a partnership with World Pulse, which will help create a peer network for the platform's digital training software.Continue reading...
Posted by Sheila Shayon on July 16, 2013 10:45 AM
Nespresso is pledging to buy more coffee from sustainable plantations in Africa as it seeks greater green credibility in a more discerning and competitive coffee pod market.
The Nestle brand, the leader in the single-serve coffee market, is bringing its sustainability program to Ethiopia and Kenya, forming an advisory board comprised of Fairtrade International and Rainforest Alliance members—and George Clooney.
Nespresso has surpassed its goal of sourcing 80 percent of its coffee through the company’s 10 year-old AAA sustainability program, buying coffee from 56,000 farmers and paying them a 30 percent to 40 percent premium to New York market prices. Colombia, Costa Rica, Guatemala, India and Mexico are participants.Continue reading...
Posted by Mark J. Miller on July 15, 2013 11:24 AM
The whole branding industry may be for naught in North America. According to the new Nielsen Global Survey of Consumer Shopping Behavior, those residing in North America and Europe are much more concerned about the pricing of a product than its brand. Meanwhile, consumers in the Asia and Asia Pacific regions are impulsive, brand-centric shoppers, while those in the Middle East and Africa tend to consult industry experts for advice on the most famous brands.Continue reading...
Posted by Mark J. Miller on June 25, 2013 02:47 PM
Nestle hasn’t always had positive feelings associated with its work in Africa. Back in the 1970s, the company enraged millions by aggressively encouraging women there and in other poor areas to use formula for their children instead of breast milk even though the latter had been proven to be cheaper and healthier. That led to testifying before Congress and the World Health Organization as well as a worldwide boycott of the company’s products.
These days, though, Nestle is bolstering its name in Kenya by sponsoring the country’s primary-school soccer leagues with its Milo brand chocolate drink, AllAfrica.com reports, which will benefit 1,400 boys and girls. "Kenya is endowed with talent judging from the standards of this year's games,” said the company's country manager, Svetlana Obruchkova, according to the site. “This is the reason why we want to introduce football leagues at primary level.”Continue reading...
Posted by Mark J. Miller on March 21, 2013 07:27 PM
The world’s financial situation isn’t exactly peachy keen just yet, but the global population appears to be up for traveling. Both luxury and budget brand hotels are popping up across the world.
Starwood Hotels & Resorts, which came in at the top of its category in the recent 2013 Harris Poll EquiTrend, “expects to have enough cash in the next three years to add another global luxury brand bringing their total to ten.”
Mitzi Gaskins, VP/global brand manager for JW Marriott, noted that the “luxury space is growing a lot” and is “anticipating 50 percent growth over the next four to five years with 79 JW hotels up and running by 2015.” Less than half of the 30 or more hotels that the brand has in the pipeline are in the United States. Gaskins told Fortune that the luxury markets that are growing fastest are “top tier destinations and gateway cities,” noting that the JW brand was opening soon in Cabo, Turks & Caicos, Macao and Hanoi, and had “just launched” in Venice.Continue reading...