Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: LeBron, Air France, Nokia and more

Posted by Dale Buss on June 22, 2012 09:02 AM

In the News

Miami Heat and LeBron James win NBA title.

Abbott challenges ease of biotech drug copies.

Air France to cut 5,000 jobs.

Benetton takes Cannes award with "Unhate" campaign.

Best Buy tells investors its turnaround plan involves boosting training and services.

CBS plans to launch sports radio network.

Dow Jones plans to take Smart Money magazine to web only.Continue reading...

brand news

In the News: Air France, Facebook, Morgan Stanley and more

Posted by Shirley Brady on May 25, 2012 08:50 AM

In the News

Air France plans to streamline operations and reduce staff.

AOL surprised by teen startup squatter.

Butterfinger launches mock conspiracy-hunting mobile tour.

Dish Network squares off with TV programmers over ad-skipping DVR.

Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.

Ferrari deaths fuel anti-foreigner sentiment in Singapore.

FIFA tests goal line technology.

Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...

week in review

Top 10 Stories of the Week: From Facebook Stalking to PlayStation Vita

Posted by Michael Waltzer on October 21, 2011 04:29 PM

Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Toby Keith Late to the Party with Solo Red Cup Anthem

#3 Air France Logo Gets Makeover

#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#5 Netflix Quashes Qwikster and Gets On With It

#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms

#7 Footloose Product Placement Stays Loyal to Original, Almost

#8 Hyundai Taking Lead in Automotive Brand Loyalty

#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand

#10 Sony Sets PS Vita Release, But Are Gamers Game?

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

logo-a-gogo

Air France Logo Gets Makeover

Posted by Mark J. Miller on October 14, 2011 01:58 PM

When traveling on Air France, your menu may not be the first thing you look at after boarding the flight. But if you have any interest in design, you might want to check it out.

The company has selected 11 winners to its logo-redesign contest and six of the new versions are being used on some in-flight menus, according to Southalltravel.co.uk. The other five will appear next year. Check out the 6 designs after the jump!Continue reading...

celebrity brandmatch

Air France Evokes Flight in New Global Spot with Benjamin Millepied

Posted by Shirley Brady on September 22, 2011 11:33 AM

New York-based dancer Benjamin Millepied may be better known for being a parent with partner Natalie Portman these days, but the Black Swan choreographer-turned-actor is also getting into the endorsement business.

Above, check out "l'Envol," a balletic ode to flight, the new global branding spot for Air France. The simplicity and minimalism of the campaign is a dramatic contrast to British Airways' new heritage-based global campaign.

Millepied clearly likes French brands, as he also can be seen in a flighty new spot for Yves Saint Laurent, which you can watch below below.Continue reading...

brand news

Brands to Watch: Sony, Amazon, Air France & more

Posted by Shirley Brady on May 23, 2011 06:30 PM

Brands to Watch

Air France says preliminary data points to pilot error in crash.

Apple manufacturer Foxconn suspends production.

Barclays hires former Federal Reserve official.

Google hires P&G digital marketer to boost YouTube ad sales.

Lady Gaga's 99-cent album launch overwhelms Amazon.

Nicola Formichetti, Lady Gaga's stylist and Mugler's creative director, plans pop-up shop.

Sony attributes stunning $3.2 billion loss to Japan quake and its aftermath.Continue reading...

brand news

In the News: IMF, LeBron, Gap & more

Posted by Dale Buss on May 19, 2011 09:00 AM

In the News

Apple reportedly cuts licensing deal with EMI and moves closer to cloud-based music service, as iPad sales impact HP and Dell.

AT&T presses case for T-Mobile merger.

CBS brings Ashton Kutcher and his Two and a Half Men co-stars at advertisers' fall upfront.

Citigroup awards CEO Vikram Pandit with big retention package.

Coca-Cola launches 2012 Olympics promotion a year early.

Delta cuts capacity to Europe with Air France as airline’s executives recount complex merger with Northwest.

Disney reportedly seeks to develop TV series about SEALS team that killed Osama bin Laden.

Facebook gets new scrutiny over kids in social ads.

Gap CEO undertakes urgent revamp of the brand.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein