Posted by Mark J. Miller on November 22, 2013 05:31 PM
If Bilbo Baggins needed to ever take flight in Tolkien’s Middle Earth, he would have to be strapped to the side of a dragon or fell beast. Little did he know that he could have just bought himself a ticket on Air New Zealand.
The second film of the three-part Hobbit series, The Hobbit: The Desolation of Smaug, will premiere on Dec. 2 and Air New Zealand is working overtime to make sure its picturesque homebase benefits from the epic film. While six fans wil get to attend the movie premiere and two others will go on a special "Middle Earth Experience," everyone else will have to settle for the airline's awesome promotional video, “Just Another Day in Middle Earth."
The video features Air New Zealand employees who show a certain side of themselves by the video’s end. The tagline? “Middle-earth is closer than you think.”Continue reading...
Posted by Dale Buss on November 22, 2013 09:14 AM
IKEA under investigation in France for snooping on workers.
Walgreens opens nation's first energy-net-zero retail store.
Microsoft heats up gaming-console wars with debut of Xbox One.
Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.
Acer brings back founder without pay to help struggling PC maker.
Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.
Apple wins a patent retrial against Samsung.
Bauer Media launches digital brand aimed at wealthy young women.
Beam and Cinnabon to introduce co-branded vodka.
Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...
Posted by Abe Sauer on April 12, 2013 01:04 PM
Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...
Posted by Dale Buss on January 23, 2013 09:07 AM
Apple continues to demonstrate brand cachet but faces worry about budget-conscious iPhone buyers and iPad rival in China.
Boeing's largest plane buyer praises its communications during Dreamliner safety crisis as battery woes put FAA on hot seat.
Google stems ad-price drop but keeps struggling with mobile.
Acer defies PC industry downturn.
Allergan plans to buy MAP for $958 million.
Air New Zealand launches "blind gate" promotion.
Beam sells off value brands to focus on premium as Global Brands shakes up drinks portfolio.Continue reading...
Posted by Dale Buss on October 31, 2012 06:32 PM
Air New Zealand in-flight video promotes Peter Jackson's "The Hobbit" in latest marketing tie-in for the movie.
ABC News files motion to dismiss "pink slime" suit.
Apple signals Tim Cook era with management shakeup, reports R&D spending up 40% in 2012 (although it was still outspent by Microsoft), plans to open up to 35 stores next year, confirms iPad mini built-in speakers.
Honda targets Japanese women with pink "She's" car.
Barclays faces two new U.S. probes.
Caesars packs up casino in Macau.
Campbell hires new CMO to reach Millennials.Continue reading...
Posted by Abe Sauer on October 29, 2012 12:21 PM
Denny's has partnered with the upcoming The Hobbit: An Unexpected Journey for a Hobbit-themed line of menu items. Insert your "second breakfast" joke of choice here.
The partnership has been the source of some jokes. But Denny's has approached the tie-in with some unique, even brave strategies. One of which could easily have blown up in its face.Continue reading...
ready for takeoff
Posted by Mark J. Miller on July 16, 2012 02:14 PM
Air New Zealand has always had a good sense of humor and a willingness to try new things. A few years ago, the airline ran an ad featuring naked employees with uniforms painted onto their bodies. Then the airline introduced a sleazy mascot named Rico that it thankfully killed off (but not without grabbing some attention with the death, of course).
The airline with the social media fairy just announced at the San Diego Comic-Con that it has signed a two-film co-branding deal with New Line Cinema and MGM for Peter Jackson's The Hobbit, which will have it using Hobbit-branded aircraft, according to Marketing Magazine.
New Zealand, of course, is where the majority of principal photography was done for the film. Fans of Peter Jackson's earlier Lord of the Rings trilogy, which also struck a marketing partnership with Air New Zealand, often fly the airline to get over to New Zealand to see where some of their favorite scenes were put on film.Continue reading...
Posted by Shirley Brady on June 26, 2012 08:44 AM
Toyota tops Interbrand's 2012 Best Global Green Brands report.
News Corp. considers splitting company in two, spinning off publishing assets, according to the Wall Street Journal.
Microsoft acquires Yammer for $1.2 billion to take on Oracle and Salesforce with new cloud-based services.
Nissan rises on fast recovery from disasters and plans $1B China auto plant as CEO Ghosn remains Japan's highest paid exec and automaker turns to Facebook to launch five new models.
Facebook names first woman to board — COO Sheryl Sandberg — and pulls so-called stalker app while creating uproar by changing all users' email addresses to facebook.com.
Google I/O news on Wednesday expected to reveal Google and Sony taking on cable and satellite operators with voice-controlled YouTube TV box, as Google prepares to battle Apple with discount tablet.Continue reading...