social media watch
Posted by Sheila Shayon on November 21, 2013 02:47 PM
Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.
Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile.
Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.
“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...
social media watch
Posted by Alicia Ciccone on September 20, 2013 10:53 AM
After months of ongoing legal troubles and renter mishaps, Airbnb is working on taking a step back to focus on user experience. And its first initiative involved tapping its millions of users aroundthe world to create a first of its kind, grassroots campaign made entirely of six-second Vine videos.
The initiative, dubbed Hollywood & Vines, instructed users via Twitter on what to film, including paper airplanes flying and a boat on rough seas. The result is a four-minute short film, which debuted on the Sundance Channel, that not only captures immense creativity, but the adventurous spirits that embody Airbnb users.Continue reading...
social media watch
Posted by Sheila Shayon on August 23, 2013 04:16 PM
Virtual vacation rental service Airbnb, recently in the headlines for violating local occupation laws, is looking to turn the tide with a cheery, travel-inspired short film made completely of user-submitted Vine videos.
The campaign from Mullen San Francisco aptly dubbed "Hollywood and Vines" invites consumers to submit six-second Vine videos inspired by prompts from the company.Continue reading...
Posted by Dale Buss on August 23, 2013 09:33 AM
Microsoft CEO Steve Ballmer says he will retire within 12 months.
QVC debuts second channel, QVC Plus.
Yahoo courts Katie Couric for video series.
Airbnb seeks to create "movie" entirely with Vine.
Al-Jazeera America makes debut with few national advertisers.
American Airlines and US Airways get states' support in merger bid.
Audi reveals new A8 family.
BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.
CBS cuts carriage deal with Verizon.
Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...
Posted by Sheila Shayon on July 16, 2013 02:12 PM
A darling amongst startups, now five-year-old online-accommodation rental service Airbnb has a $2.5 billion valuation, 600 employees worldwide, and is adopting a slower international roll-out strategy to avoid the pitfalls of ‘hyper-growth.’
CEO Brian Chesky moved aggressively to build an international team and by 2011 had opened close to a dozen international offices with country managers and was in 30,000-plus cities by the end of 2012, spawning copy-cats in Asia and Europe.
Now the brand is reorganizing its international operations, centralizing them in a yet-to-be-named European hub (rumored to be Dublin) and assigning new roles to current employees, with staff split into two groups, "customer experience" and "local," with the latter focused on hyper-local opportunities such as the coming Winter Olympics in Sochi, Russia.Continue reading...
long arm of the law
Posted by Barry Silverstein on May 22, 2013 06:25 PM
Airbnb, an online booking service that allows anybody to rent out any premises for as little as a night, sounds like a great idea that leverages the "sharing economy.” Investors think Airbnb is pretty slick too: Two years ago, the San Francisco company was valued at over a billion dollars and today its value has more than doubled.
But is Airbnb about to experience a crash landing? A judge in New York City has just ruled that an Airbnb user broke an “illegal hotel” law when Nigel Warren rented out the bedroom of his apartment in the East Village for three days. The law “restricts residents from renting out apartments, or rooms in them, for fewer than 30 days, unless they are also living in the home during the guests’ stay.”
Airbnb representatives appeared in court along with Warren, arguing that “certain language” in the code allowed him to make the room available to a renter. But judge Clive Morrick indicated that “Airbnb renters did not have access to all parts of the apartment, specifically the room of Mr. Warren’s roommate, who was still living there while Mr. Warren was away and renting out his room.”Continue reading...
Posted by Shirley Brady on September 1, 2011 06:36 PM
Netflix and Starz contract renewal talks break off, ending one of Netflix's "most important" (though less so, lately) content deals.
Hostess Brands, maker of Twinkies and Wonder Bread, retains restructuring advisers.
Oracle $1.3 billion verdict against SAP overturned by judge.
Accera Inc.'s Axona milkshake raises hopes for Alzheimer's patients.
Air Australia reveals new livery.
Airbnb expands into sublets.
Amazon bargains to avoid online sales tax in California.
American Airlines disputes survey saying it had the longest call-waiting times during Hurricane Irene, hires pet detective to track missing-at-JFK passenger Jack the Cat.Continue reading...
Posted by Chana Mayefsky on August 8, 2011 09:00 AM
Tiger Woods loses $10 million Tag Heuer endorsement deal.
Groupon addresses accounting complaints as rivals fall by wayside.
Verizon hit by strike action affecting 45,000 workers.
Airbnb continues beefing up security.
Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.
American Apparel expands ASOS partnership.
Bank of Scotland launches integrated campaign.Continue reading...