brand news

Brand News: Mobile World Congress, McDonald's and More

Posted by Dale Buss on March 2, 2015 09:14 AM

TOP STORIES

Apple CEO Tim Cook stokes excitement for Apple Watch and sees rivals scrambling at Mobile World Congress in Barcelona, where IBM unveils new batch of enterprise apps with Apple ... Samsung unveils all-aluminum eco-friendly new Galaxy S models and launches mobile wallet ... HTC unveils move into virtual reality headsets with Vive headset ... Intel launches chip for low-price smartphones ... Oral-B promotes Bluetoothbrush and dental care app ... and IKEA reveals wireless-charging home collection with Qi standard.

Costco names Citigroup and Visa as credit partners as it replaces American Express.

Airbnb reportedly raising funding at $20 billion valuation.

McDonald's new CEO takes over, ready to deliver change.

Volvo tests self-driving car on Swedish roads.Continue reading...

bc q&a

Brand News: Pebble x Kickstarter, Barclays x Twitter, Starwood x Uber

Posted by Dale Buss on February 25, 2015 09:20 AM

TOP STORIES

Pebble sets record for Kickstarter with latest smartwatch.

Barclays becomes first UK bank to allow payments by Twitter and expands brand publishing.

Buick and Lexus top Consumer Reports annual car brand ranking.

Mondelez sells Mobile Futures-developed Betabox agency to Gary Vaynerchuk's Vayner Media.

Starwood taps Uber for preferred guest loyalty rewards program.Continue reading...

corporate citizenship

Airbnb Wants to Make the World Smaller, #OneLessStranger at a Time

Posted by Shirley Brady on December 30, 2014 04:43 PM

Airbnb One Less Stranger

Airbnb is kicking off a social giving campaign in the spirit of looking ahead to a new year: One Less Stranger, which is donating $1 million to its community of users witht he goal that they pay it forward—and help "make the world smaller, one less stranger at a time."

Each donation of $10 can be redistributed in any way each person sees fit, with a microsite highlighting stories (tagged #OneLessStranger) of how people are sharing the wealth.Continue reading...

tech innovation

CES 2015: Hospitality Brands Take Guests on Personalized Tech Journey

Posted by Corey Lewis on December 18, 2014 03:03 PM

The macro-shift toward the consumer is nothing new for the hospitality industry. Trained to anticipate guests' every needs with the reply-and-philosophy of "at your service,” they’ve been perfecting the art of customer-centricity for years. Arguably, they may have even invented it. But, unlike the upstarts and the startups with their nimble teams and their native know-how, some hospitality companies have stumbled to adopt the service mantra for the modern age. 

But not all. In fact, the broader trends that are taking hold of the industry indicate that hospitality brands are still at the forefront, innovating and improving in the built-in consumer focus labs that are their rooms, restaurants, and service spaces. There’s plenty to learn from these leaders, truths that have been R&Ded and are ripe to apply and reinterpret outside the category. 

Let’s take a look at five top trends for today and 2015, the impact of technology—and who’s doing it right:Continue reading...

traveling brands

KLM Puts the 'Air' in Airbnb With Airplane Apartment and Local Listings

Posted by Mark J. Miller on December 11, 2014 10:47 AM

Hoteliers across the globe now have another reason to up the ante in their competition with the ever-growing Airbnb. The brand has taken another big step toward cultural legitimacy with a new partnership with KLM.

The Dutch airline and the San Francisco-based short-term rental website have teamed up to offer each other’s services to their consumers.

The partnership kicked off with a KLM plane at its homebase at Amsterdam's Schiphol airport being completely turned into a full-on apartment that three different sets of contest winners got to stay in.Continue reading...

traveling brands

Airbnb’s Pineapple Magazine: A Prickly Proposition or "Next Logical Step"?

Posted by Sheila Shayon on November 18, 2014 03:46 PM

On the heels of its controversial logo overhaul this past summer, Airbnb is pushing its brand in a new direction: content marketing and publishing.

The apartment rental website, having successfully disrupted the hospitality industry, is now producing a quarterly magazine called Pineapple, covering culture, art, food and style—all from a local's insider perspective, of course.

Each issue of the quarterly, which doesn't bear the Airbnb logo or its hotly-debated new logo on the cover, will feature three cities (starting with London, Seoul and San Francisco) and include neighborhood guides and insider tips.

Of course, more traditional travel industry brands such as hotels and airlines are old hands at publishing magazines in order to tout destinations—and their services, of course. So does it make sense for a disruptor brand like Airbnb to mimic the old guard?Continue reading...

brand news

In the News: Allergan Sold for $66 Billion, Nike #ChooseYourWinter, Vice and more

Posted by Dale Buss on November 17, 2014 09:14 AM

TOP STORIES

Actavis acquires Allergan in deal valued at $66 billion.

Nike features actor Chris O'Dowd and the Ohio State Buckeyes in "Choose Your Winter" campaign.

New York City announces launch of free gigabit Wi-Fi.

Vice hires former White House official as Sheryl Sandberg COO.

Lincoln promotes Black Label customer experience and models ahead of LA Auto Show as Toyota boosts commitment to fuel-cell vehicles with Mirai.Continue reading...

brand news

Brand News: Samsung, Coca-Cola, WhatsApp and more

Posted by Dale Buss on October 7, 2014 09:44 AM

TOP STORIES

Samsung blames weak mobile sales for sagging results.

Coca-Cola settles suit over deceptive labeling of Vitaminwater.

Nike named most valuable sports brand by Forbes.

Siemens backs effort to turn London's iconic telephone boxes free, green and solar.

Facebook closes WhatsApp acquisition with final bill of $22 billion as Hellmann's tests WhatsApp marketing as Yahoo eyes Snapchat.

MORE BRAND NEWS

Apple's iPad named top brand by kids as Amazon's Fire HD 6 tablet gets thumbs up by the Wall Street Journal.

AT&T apologizes for minor data breach.

Adidas struggles in America.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements