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brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand partners

All You Can Sleep: Airbnb, IKEA Team Up for One-Night Event in Australia

Posted by Mark J. Miller on August 22, 2014 05:14 PM

Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.

According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?

"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...

brand news

Brand News: Mercedes-Benz, FedEx, Taco Bell and more

Posted by Dale Buss on August 18, 2014 09:41 AM

TOP STORIES

Mercedes-Benz is found guilty of fixing prices in China, report says.

Dollar General enters bidding for Family Dollar at $9 billion.

FedEx faces additional charges in prescription-drug delivery case.

Taco Bell launches dollar menu across the US. 

Cadillac mars rollout of important new Escalade.

MORE BRAND NEWS

Airbnb launches program to focus on hosts. 

Apple wins Emmy for best commercial, beating out Beats, Nike and GE. 

AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium. 

Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.

Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...

traveling brands

With Business Travel Booming, Brands Bring Sharing Economy to the C-Suite

Posted by Mark J. Miller on July 29, 2014 05:22 PM

Business travel accounts for hundreds of billions of dollars each year, and it's only growing. Despite the recent string of airline disasters, the Global Business Travel Association expects spending on business travel to go up around 7 percent this year, to about $1.18 trillion—$292.3 billion of that in the US, according to the New York Times. China, with a sustained 16 percent yearly growth rate, is expected to pass the US in travel spending by 2016. 

With plenty of money to be made, brands are tweaking their business models to accomodate the industry's influx.   

Airbnb, which is in the midst of a rebrand, is devoting an entire section of its new website to business travelers. "It's about making it easier to find accommodations that are appropriate for work trips," says Lex Bayer, head of business development and global payments at Airbnb, according to USA Today. The offering will cater to travelers that are looking to combine business with pleasure.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand makeovers

Hello, Bélo: Airbnb Brings Its New Brand Identity Home

Posted by Mark J. Miller on July 16, 2014 03:55 PM

Surely, many Airbnb users tidy up their places for incoming guests, and now the controversial service is doing the same with the launch of a new brand identity and user experience. 

Launched in 2007, Airbnb has grown to accommodate millions of travelers in nearly 200 countries, capitalizing on the growth of the sharing economy. But Airbnb's success hasn't been without controversy, namely legal spats in cities that say the company avoids hotel taxes and violates housing agreements.  

All that aside, Airbnb is pushing forward into new markets with its refreshed brand and tagline, "Belong Anywhere." In a livestreamed event, Airbnb detailed its new logo, a symbol it's calling a "Bélo," along with a redesigned website and mobile experience that “make it easier for users to find the information that they need while also making listings on its platform more appealing,” TechCrunch reports.Continue reading...

brand news

Brand News: Time Warner, Comcast, Samsung and more

Posted by Dale Buss on July 16, 2014 08:53 AM

TOP STORIES

Airbnb prepares brand refresh and woos New York.

Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).

Tech "odd couple" Apple and IBM team up for enterprise mobility.

Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.

Comcast apologizes for customer service call embarrassment.

MORE BRAND NEWS:

AOL patents web-like response ads for TV.

Archie comics kills off namesake character as Marvel makes Thor a her.

Facebook brand stories perform better than traditional ads.

GE tests Snapchat marketing.Continue reading...

brand news

Brand News: China Auto Boom, Athletic Supporters, Manchester United and more

Posted by Shirley Brady on July 7, 2014 09:06 AM

TOP STORIES

China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales riseVW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).

Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.

Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo. 

Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.

American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.

MORE BRAND NEWS:

Advertisers target wearable gadgets as next ad frontier.

Airbnb steps up New York City marketing push.

Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...

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