Best Global Green Brands 2014

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand makeovers

Hello, Bélo: Airbnb Brings Its New Brand Identity Home

Posted by Mark J. Miller on July 16, 2014 03:55 PM

Surely, many Airbnb users tidy up their places for incoming guests, and now the controversial service is doing the same with the launch of a new brand identity and user experience. 

Launched in 2007, Airbnb has grown to accommodate millions of travelers in nearly 200 countries, capitalizing on the growth of the sharing economy. But Airbnb's success hasn't been without controversy, namely legal spats in cities that say the company avoids hotel taxes and violates housing agreements.  

All that aside, Airbnb is pushing forward into new markets with its refreshed brand and tagline, "Belong Anywhere." In a livestreamed event, Airbnb detailed its new logo, a symbol it's calling a "Bélo," along with a redesigned website and mobile experience that “make it easier for users to find the information that they need while also making listings on its platform more appealing,” TechCrunch reports.Continue reading...

brand news

Brand News: Time Warner, Comcast, Samsung and more

Posted by Dale Buss on July 16, 2014 08:53 AM

TOP STORIES

Airbnb prepares brand refresh and woos New York.

Samsung concludes 10-month World Cup soccer campaign with finale to "The Match" (above).

Tech "odd couple" Apple and IBM team up for enterprise mobility.

Time Warner shares soar after reportedly rejecting $80 billion Murdoch bid.

Comcast apologizes for customer service call embarrassment.

MORE BRAND NEWS:

AOL patents web-like response ads for TV.

Archie comics kills off namesake character as Marvel makes Thor a her.

Facebook brand stories perform better than traditional ads.

GE tests Snapchat marketing.Continue reading...

brand news

Brand News: China Auto Boom, Athletic Supporters, Manchester United and more

Posted by Shirley Brady on July 7, 2014 09:06 AM

TOP STORIES

China auto sales rise 14% on foreign brands such as Mercedes-Benz, which Daimler expects to pass Audi and BMW in market, while GM China sales riseVW expands local production and Alibaba-backed car hire startup challenges Uber in China with BMWs. Separately, Mercedes-Benz just unveiled its first self-driving super truck (above).

Tim Howard poised to rake in endorsements as Neymar exits World Cup due to back injury; the UK’s “most marketable” athlete Mark Cavendish is out of the Tour de France; and Roger Federer loses Wimbledon to Novak Djokovic, whose sponsors congratulate him.

Manchester United reveal new kit by Nike featuring new sponsor Chevrolet's logo. 

Samsung faces falling profits for third consecutive quarter, looks to appliances to goose US sales.

American Apparel remains in headlines as brand apologizes for Fourth of July tweet and ousted CEO finds allies and cedes stake.

MORE BRAND NEWS:

Advertisers target wearable gadgets as next ad frontier.

Airbnb steps up New York City marketing push.

Amazon cracks Stores' top 10 US retailer ranking, a first for an e-tailer.Continue reading...

brand news

Brand News: AMEX, Google, Tesco and more

Posted by Shirley Brady on June 4, 2014 09:28 AM

TOP 5 STORIES

American Express produces first documentary with "Spent: Looking for Change" project.

Google promotes Lorraine Twohill to SVP of marketing.

Tesco reports unprecedented customer loss as rival UK grocers gain.

US TV upfront ad sales start to move as major media buy involves time-shifted TV.

Walmart's “Made in USA” push exposes suppliers' strains.

TOP 5 STORIES

Airbnb tests group dinners for strangers.

Burberry realigns marketing teams.

China state media urges “severe punishment” for U.S. tech firms.

Diageo puts digital control back in brands’ hands.

Facebook buys Finnish mobile data firm.Continue reading...

brand news

Brand News: Sears, Time Inc., Unilever and more

Posted by Shirley Brady on May 22, 2014 09:03 AM

TOP 5 STORIES

Brands to Watch

Sears closes more US stores in wake of quarterly loss while Sears Canada tests YouTube shoppable videos.

Time Inc. opens ad space on magazine covers, breaking industry taboo.

Unilever unloads Ragu and Bertolli brands for $2.15 billion.

Best Buy hits sales slump in latest quarter.

Facebook adds fingerprinting tool to track users' TV and audio usage.

MORE BRAND NEWS

Airbnb will hand over host data to New York.

Amazon adds first batch of HBO content to Prime.

Beats co-founders face legal action as Spotify hits 10 million subs.

Fab slide continues with fourth round of layoffs.Continue reading...

ad watch

Coke Captures Cola Fandom in First-Ever User-Generated Ad

Posted by Alicia Ciccone on May 21, 2014 10:56 AM

Coca-Cola has hopped on the UGC bandwagon with its latest installment in "The AHH Effect" campaign aimed at teens.

Following in the footsteps of Airbnb's use of Vine videos, PepsiCo's fan-produced Super Bowl halftime spot, and Canon's Project Imagin8ion, Coke used fan-submitted video clips to form a new TV commercial, which premiered Wednesday and will air across teen-focused networks like CW, MTV and Adult Swim, Adweek reports

Teens were invited to share—and record—what it feels like to take a sip of Coke. Out of over 400 submissions, 40 short videos were selected to be edited into the TV spot, with submissions hailing from around the world. The 30-second spot features fans striking a pose, dancing (in a polar bear costume) and taking a dip in the ocean, among other things, after drinking the bubbly beverage.Continue reading...

brand news

Brand News: Adobe, Google Glass, Sony and more

Posted by Shirley Brady on May 14, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Adobe’s marketing cloud goes real-time with app store and celebrates 25th anniversary of Illustrator.

Amazon tops America’s Most Reputable Companies list.

Google Glass is now available to anyone in the U.S. (with $1500) as Samsung reportedly readies Galaxy Gear glasses.

Sony reports $1.3 billion quarterly loss amid restructuring costs.

Yahoo buys Snapchat rival Blink with plans to shut it down.

ALSO IN THE NEWS:

ABC brings programmatic video to U.S. upfront media buyers as TV ad dollars follow younger viewers online.

Adventr, backed by John Legend, enables build-your-own-adventure games.

Airbnb takes on hotels with last-minute bookings and wins New York legal battle.

Apple bows to pressure with splitscreen app move.Continue reading...

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