Posted by Sheila Shayon on November 18, 2014 03:46 PM
On the heels of its controversial logo overhaul this past summer, Airbnb is pushing its brand in a new direction: content marketing and publishing.
The apartment rental website, having successfully disrupted the hospitality industry, is now producing a quarterly magazine called Pineapple, covering culture, art, food and style—all from a local's insider perspective, of course.
Each issue of the quarterly, which doesn't bear the Airbnb logo or its hotly-debated new logo on the cover, will feature three cities (starting with London, Seoul and San Francisco) and include neighborhood guides and insider tips.
Of course, more traditional travel industry brands such as hotels and airlines are old hands at publishing magazines in order to tout destinations—and their services, of course. So does it make sense for a disruptor brand like Airbnb to mimic the old guard?Continue reading...
Posted by Dale Buss on November 17, 2014 09:14 AM
Actavis acquires Allergan in deal valued at $66 billion.
Nike features actor Chris O'Dowd and the Ohio State Buckeyes in "Choose Your Winter" campaign.
New York City announces launch of free gigabit Wi-Fi.
Vice hires former White House official as Sheryl Sandberg COO.
Lincoln promotes Black Label customer experience and models ahead of LA Auto Show as Toyota boosts commitment to fuel-cell vehicles with Mirai.Continue reading...
Posted by Dale Buss on October 7, 2014 09:44 AM
Samsung blames weak mobile sales for sagging results.
Coca-Cola settles suit over deceptive labeling of Vitaminwater.
Nike named most valuable sports brand by Forbes.
Siemens backs effort to turn London's iconic telephone boxes free, green and solar.
Facebook closes WhatsApp acquisition with final bill of $22 billion as Hellmann's tests WhatsApp marketing as Yahoo eyes Snapchat.
MORE BRAND NEWS
Apple's iPad named top brand by kids as Amazon's Fire HD 6 tablet gets thumbs up by the Wall Street Journal.
AT&T apologizes for minor data breach.
Adidas struggles in America.Continue reading...
Posted by Dale Buss on August 27, 2014 09:37 AM
Apple prepares to make largest iPad to date, report says.
GM ignition-switch fund receives claims for more than 100 deaths.
World Health Organization goes after e-cigarettes with stronger regulations.
McDonald's reviews relationship with troubled China meat supplier OSI.
Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.
MORE BRAND NEWS
AT&T names new CEO of AT&T Mobility.
Adidas Poland launches Instragam game to promote new soccer cleats.
Airbnb announces new e-mail protections for users.
Ashley Madison comes under fire for profile-deletion fees.
Asus teases design for upcoming smartwatch.
Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...
Posted by Mark J. Miller on August 22, 2014 05:14 PM
Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.
According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?
"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...
Posted by Dale Buss on August 18, 2014 09:41 AM
Mercedes-Benz is found guilty of fixing prices in China, report says.
Dollar General enters bidding for Family Dollar at $9 billion.
FedEx faces additional charges in prescription-drug delivery case.
Taco Bell launches dollar menu across the US.
Cadillac mars rollout of important new Escalade.
MORE BRAND NEWS
Airbnb launches program to focus on hosts.
Apple wins Emmy for best commercial, beating out Beats, Nike and GE.
AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium.
Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.
Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...
Posted by Mark J. Miller on July 29, 2014 05:22 PM
Business travel accounts for hundreds of billions of dollars each year, and it's only growing. Despite the recent string of airline disasters, the Global Business Travel Association expects spending on business travel to go up around 7 percent this year, to about $1.18 trillion—$292.3 billion of that in the US, according to the New York Times. China, with a sustained 16 percent yearly growth rate, is expected to pass the US in travel spending by 2016.
With plenty of money to be made, brands are tweaking their business models to accomodate the industry's influx.
Airbnb, which is in the midst of a rebrand, is devoting an entire section of its new website to business travelers. "It's about making it easier to find accommodations that are appropriate for work trips," says Lex Bayer, head of business development and global payments at Airbnb, according to USA Today. The offering will cater to travelers that are looking to combine business with pleasure.Continue reading...
Posted by Dale Buss on July 17, 2014 09:15 AM
Microsoft announces global layoffs affecting 18,000 positions.
Fiat Chrysler's biggest shareholder denies VW takeover rumor.
Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.
GM is expected to reveal more details about recall process in Senate hearings today.
Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.
MORE BRAND NEWS:
Airbnb logo reveal sparks social media backlash.
Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.
BMW recalls 1.6 million cars worldwide.
Chrysler boosts production to fix recalled Jeeps.
Clear Channel brings outdoor ads to life on smartphones.Continue reading...