Posted by Shirley Brady on December 30, 2014 04:43 PM
Airbnb is kicking off a social giving campaign in the spirit of looking ahead to a new year: One Less Stranger, which is donating $1 million to its community of users witht he goal that they pay it forward—and help "make the world smaller, one less stranger at a time."
Each donation of $10 can be redistributed in any way each person sees fit, with a microsite highlighting stories (tagged #OneLessStranger) of how people are sharing the wealth.Continue reading...
Posted by Corey Lewis on December 18, 2014 03:03 PM
The macro-shift toward the consumer is nothing new for the hospitality industry. Trained to anticipate guests' every needs with the reply-and-philosophy of "at your service,” they’ve been perfecting the art of customer-centricity for years. Arguably, they may have even invented it. But, unlike the upstarts and the startups with their nimble teams and their native know-how, some hospitality companies have stumbled to adopt the service mantra for the modern age.
But not all. In fact, the broader trends that are taking hold of the industry indicate that hospitality brands are still at the forefront, innovating and improving in the built-in consumer focus labs that are their rooms, restaurants, and service spaces. There’s plenty to learn from these leaders, truths that have been R&Ded and are ripe to apply and reinterpret outside the category.
Let’s take a look at five top trends for today and 2015, the impact of technology—and who’s doing it right:Continue reading...
Posted by Mark J. Miller on December 11, 2014 10:47 AM
Hoteliers across the globe now have another reason to up the ante in their competition with the ever-growing Airbnb. The brand has taken another big step toward cultural legitimacy with a new partnership with KLM.
The Dutch airline and the San Francisco-based short-term rental website have teamed up to offer each other’s services to their consumers.
The partnership kicked off with a KLM plane at its homebase at Amsterdam's Schiphol airport being completely turned into a full-on apartment that three different sets of contest winners got to stay in.Continue reading...
Posted by Sheila Shayon on November 18, 2014 03:46 PM
On the heels of its controversial logo overhaul this past summer, Airbnb is pushing its brand in a new direction: content marketing and publishing.
The apartment rental website, having successfully disrupted the hospitality industry, is now producing a quarterly magazine called Pineapple, covering culture, art, food and style—all from a local's insider perspective, of course.
Each issue of the quarterly, which doesn't bear the Airbnb logo or its hotly-debated new logo on the cover, will feature three cities (starting with London, Seoul and San Francisco) and include neighborhood guides and insider tips.
Of course, more traditional travel industry brands such as hotels and airlines are old hands at publishing magazines in order to tout destinations—and their services, of course. So does it make sense for a disruptor brand like Airbnb to mimic the old guard?Continue reading...
Posted by Dale Buss on November 17, 2014 09:14 AM
Actavis acquires Allergan in deal valued at $66 billion.
Nike features actor Chris O'Dowd and the Ohio State Buckeyes in "Choose Your Winter" campaign.
New York City announces launch of free gigabit Wi-Fi.
Vice hires former White House official as Sheryl Sandberg COO.
Lincoln promotes Black Label customer experience and models ahead of LA Auto Show as Toyota boosts commitment to fuel-cell vehicles with Mirai.Continue reading...
Posted by Dale Buss on October 7, 2014 09:44 AM
Samsung blames weak mobile sales for sagging results.
Coca-Cola settles suit over deceptive labeling of Vitaminwater.
Nike named most valuable sports brand by Forbes.
Siemens backs effort to turn London's iconic telephone boxes free, green and solar.
Facebook closes WhatsApp acquisition with final bill of $22 billion as Hellmann's tests WhatsApp marketing as Yahoo eyes Snapchat.
MORE BRAND NEWS
Apple's iPad named top brand by kids as Amazon's Fire HD 6 tablet gets thumbs up by the Wall Street Journal.
AT&T apologizes for minor data breach.
Adidas struggles in America.Continue reading...
Posted by Dale Buss on August 27, 2014 09:37 AM
Apple prepares to make largest iPad to date, report says.
GM ignition-switch fund receives claims for more than 100 deaths.
World Health Organization goes after e-cigarettes with stronger regulations.
McDonald's reviews relationship with troubled China meat supplier OSI.
Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.
MORE BRAND NEWS
AT&T names new CEO of AT&T Mobility.
Adidas Poland launches Instragam game to promote new soccer cleats.
Airbnb announces new e-mail protections for users.
Ashley Madison comes under fire for profile-deletion fees.
Asus teases design for upcoming smartwatch.
Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...
Posted by Mark J. Miller on August 22, 2014 05:14 PM
Most consumers who use Airbnb are generally expecting to find themselves sleeping in a house or apartment, but a few lucky Australians may wake up in an IKEA.
According to the Sydney Morning Herald, the two brands have partnered up for a social experiment of sorts: a one-night-only slumber party in one of the retailer’s locations in Sydney. A group of lucky guests will be selected to spend the night of August 31 in the store, getting to choose from bedrooms sets like "rustic charm, inner city living or moden elegance." They'll get to keep the sheets and pay only a $12 administration fee to Airbnb, but they will have to endure a communal dinner. Swedish meatballs, anyone?
"Airbnb gives people access to the most unique listings around the world from treehouses to yurts to villas, and now we're adding IKEA to the list," Eva Ross, Local Operations Lead at Airbnb Australia, said in a statement. "The experience is sure to thrill any guest."Continue reading...