brand and bottle
Posted by Mark J. Miller on December 14, 2012 10:22 AM
Often when a celebrity dies, no matter what kind of damage they may have done to themselves, the culture, or their families, their image suddenly gets cleaned and polished up quite nicely.
Whoever is controlling the after-death image of Frank Sinatra, though, appears to want to go in the other direction. The mystique of Sinatra – a lady-killing, cocktail-swilling, cocked-hat-wearing Vegas-owning charmer with a sweet singing voice – isn’t getting cleaned up at all. Instead, his famed tippling ways are being amplified by Jack Daniel’s, which is bottling the Ol' Blue Eyes magic with Sinatra Select whisky.
To support the launch, Jack Daniel’s parent Brown Forman is now opening “Sinatra Experience” installations in duty-free shops at airports across the globe that will allow travelers to take a sip of the limited-edition whisky, check out images of Sinatra in action, and listen to his tunes.Continue reading...
Posted by Shirley Brady on November 22, 2012 03:03 PM
This holiday shopping season is all about mobile, and Google wants to help Black Friday shoppers not get lost. Last November, the Google Maps app headed indoors, mapping the interiors of locations such as IKEA, airports and shopping meccas such as Mall of America. This month, it expanded its indoor retail mapping in time for Black Friday sales beyond Android devices, and now offers "over 10,000 detailed floor plans of locations in nine countries," including Macy's New York City flagship. Google is also promoting its voice-activated search app this holiday season.
ready for takeoff
Posted by Sheila Shayon on April 20, 2011 03:30 PM
Call it a serene, green, social machine.
Following a $383-million upgrade, Virgin America is promoting its revamped terminal 2 at San Francisco International Airport for its eco-friendly features, abundant skylights, artwork, a "recompose" area past security checkpoints, “hydration stations” for refilling reusable water bottles, kids’ play area, and multiple recycling stations.
As fliers enter the 640,000-square-foot terminal, which just opened on April 14th, they're invited to check out the revamped terminal by checking in via Facebook and Foursquare.Continue reading...
Posted by Shirley Brady on April 14, 2011 10:00 AM
Trending today on YouTube: this video of 6-year-old Anna Drexel being singled out for a "pat-down" search at a Transportation Security Administration airport checkpoint. Her father, who videotaped the search, and mother appeared on Good Morning America yesterday (below) to talk about the incident.
The Washington Post reports that the public outcry over this video has led the TSA, which defends this and similar searches as part of its mandate as a branch of the Department of Homeland Security, and Congress to review air passenger screening procedures for young children.Continue reading...