Posted by Sheila Shayon on August 18, 2014 03:47 PM
Founder of the "inconvenient truth," former US Vice President and staunch environmentalist Al Gore is continuing his climate crusade on social media. His latest campaign, “Why? Why Not?” targets young people between the ages of 13 and 21 and enrolls them as advocates of the climate change movement.
Part of the larger Climate Reality Project, Gore turned to WPP, the world's largest communications services group, to launch the campaign.
“Our aim is to frame the problem in a simple, personal way, and to convince people that we cannot leave this to future generations to solve,” WPP group planning director Jon Steel said, according to Adweek.
As part of the campaign, young adults are asked to submit a video via Instagram or YouTube that poses a “Why?” or “Why not?” question about climate change for the upcoming U.N. Climate Summit on September 23. Six individuals will be chosen to fly to New York for the summit and ask their questions in person.Continue reading...
Posted by Dale Buss on August 18, 2014 09:41 AM
Mercedes-Benz is found guilty of fixing prices in China, report says.
Dollar General enters bidding for Family Dollar at $9 billion.
FedEx faces additional charges in prescription-drug delivery case.
Taco Bell launches dollar menu across the US.
Cadillac mars rollout of important new Escalade.
MORE BRAND NEWS
Airbnb launches program to focus on hosts.
Apple wins Emmy for best commercial, beating out Beats, Nike and GE.
AT&T Stadium unveils state of the art technology as San Francisco 49ers gear up for first game in brand new Levi Stadium.
Campbell Soup has NFL star Richard Sherman dangling from helicopter in new Chunky soup ad.
Cutrale and Safra prepare to make Chiquita bid hostile.Continue reading...
Posted by Shirley Brady on June 10, 2014 09:03 AM
TOP 5 STORIES
American Express partners with Uber, whose $18 billion valuation parsed by the New York Times.
Burberry features Cara Delevigne and Suki Waterhouse in new Autumn/Winter 2014 campaign.
GLAAD picks nine best brand campaigns for LGBT Pride month.
PayPal president moves to Facebook to lead messaging as new photo-messaging app revealed.
Sony reveals Playstation TV at E3.
MORE BRAND NEWS
Abercrombie & Fitch names new president as part of brand revamp.
Apple, moving creative in-house, reportedly aims to build 1,000-member team.
AT&T settles suit over refusal to carry Al Jazeera on U-verse.
Buick finds traction with Vine/YouTube project.
H&M online lookbook can be remixed like a music playlist.
HP takes a page from gaming in new high-end computing line.
Mariah Carey launches Butterfly, a social network and beverage brand.Continue reading...
Posted by Dale Buss on August 21, 2013 09:16 AM
Amazon and Conde Nast create new "all-access" magazine subscriptions across platforms.
Al Jazeera sues AT&T for dropping US channel and makes limited US debut.
Facebook leads project to connect whole world through the internet.
Apple loses iPad market share in China to Samsung and plans to launch iTunes Radio in September with big advertisers.
BMW is making customers wait for repairs due to global supply-chain hiccups.
Barnes & Noble abandons plans to split company.
Bob Evans opens Express prototype.
CBS turns to its stars in battle with Time Warner Cable.
Coca-Cola sees "very positive" prospects in Indonesia.
Cummins diesel deal with Nissan for Titan could vex Chrysler's Ram truck.
Diageo fights off latest legal challenge to its Parrot Bay cocktails.Continue reading...
Posted by Sheila Shayon on August 14, 2013 05:56 PM
Al Jazeera America, already dubbed AJAM, an offshoot of the Al Jazeera media conglomerate funded by the government of Qatar, is readying to make its debut in a market where it already has history—though it hopes US viewers will quickly forget that.
After buying its way in on the back of Al Gore's failed Current TV, the network, which has 70 offices around the world, has set up shop in dozens of markets across the US, where it is headquartered in New York but also has bureaus in underserved cities including Seattle, Nashville and Detroit. Aiming to corner the nonpartisan, investigative journalism market that has all but disappeared from US news networks, the brand faces a unique and trying flaw in its reputation. Al Jazeera seems to jar only one memory in the minds of Americans—9/11.
Prior to its foray into mainstream US media, Americans had only heard Al Jazeera's name in relation to grainy al-Qaeda videos delivered from the hands of terrorism mastermind Osama Bin Laden and anti-American views on the wars in the Middle East. While years have passed since Bush-era Defense Secretary Donald Rumsfeld accused the network of "promoting terrorism," the network is still very conscious of the sensitivities to the brand in the US market—so much so that the new branch's acronym, AJAM, was quickly adopted to create a decided mental break from its parent company and affiliates.Continue reading...
social media watch
Posted by Sheila Shayon on July 30, 2013 02:47 PM
Thomson Reuters' corporate Twitter account is the latest victim of the Syrian Electronic Army, a group of hackers that are pro-president Bashar Al-Assad. The group is the same one that claimed responsibility for Twitter hacks on NPR, CBS' 60 Minutes, Al Jazeera and the Associated Press—a hack that caused a drop in the Dow Jones Industrial Average.
For about 45 minutes Monday night, the hackers took over, posting offensive political cartoons—all of which Buzzfeed managed to capture before Twitter suspended the @ThomsonReuters account, which has about 83,000 followers and is seperate from the @Reuters breaking news account.Continue reading...
Posted by Dale Buss on June 17, 2013 09:17 AM
Coca-Cola introduces itself to Myanmar.
DreamWorks and Netflix reach deal for new TV programs.
Smithfield Foods is urged by major shareholder to carve itself up rather than sell to Chinese firm.
Airbus tracks to double profit margin.
Al Jazeera will demonstrate deep pockets in US debut.
Apple will become big—but not dominant—player in automotive "center stack."
Chrysler launches nationwide ad blitz for SRT performance brand.
Facebook to unveil video support for Instagram, reports say.
Ford buckles on adding knobs for infotainment controls.
GM expands SUV recall for fire risk as it poises to jump out of "lease hole."
Hooters debuts late-night menu.Continue reading...
Posted by Dale Buss on April 19, 2013 09:19 AM
IBM may sell part of its server unit to Lenovo, misses estimates for first time since 2005 and struggles to deal with mobile computing shift.
AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.
Dell sees Blackstone end its pursuit.
Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.
Al Jazeera pushes back U.S. launch date.
Amazon may be unveiling mobile payments solution according to patent filing.
The Atlantic magazine plans to launch paid digital content.
Avis taps celebrities to target "professionals" in new ad campaign.
BBC America and Twitter announce content-sharing partnership.
Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...