At the Movies: It's Brand vs. Brand as Hop Trumps Arthur

It was an ironic weekend at the box office. Russell Brand vehicle Hop dueled with Russell Brand vehicle Arthur for the top spot. Hop (once again) won the weekend, the widely panned Arthur didn't — and Brand's brand is now up for a bit of rebranding it seems.

We've already looked at the product placement in Hop, so let's look at the oddity that is Arthur — a film featuring both product placement for Maker's Mark and Alcoholics Anonymous.Continue reading...