As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.

Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.Continue reading...

Coca-Cola US today released it latest London 2012 Olympics Commercial: "Support Our Athletes." As part of the campaign, Coke is featuring an "eight-pack" of American athletes — Shawn Johnson, Henry Cejudo, Alex Morgan, John Isner, David Boudia, David Oliver, Marlen Esparaza, and Jessica Long — in a My Coke Rewards Olympics contest.

Johnson, who retired from gymnastics on June 3rd, was featured in her own Coke spotlight video (see below) two weeks ago and will be covering the Summer Games as a "correspondent" for another of her sponsors, P&G, which last week announced a grant of $75,000 for youth sports development in U.S. gymnastics .Continue reading...

U.S. Women’s National Soccer Team goalie Hope Solo may have been unable to stop Japan in the penalty-kick shootout that found America on the losing end of the Women’s World Cup Final, but nothing is apparently stopping her from signing on for an endorsement deal with the Bank of America.

Team stars Solo, Abby Wambach, and Alex Morgan have all agreed on a marketing deal with the Bank of America. The trio will serve as spokeswomen for a charitable program that runs in conjunction with the Bank of America Chicago Marathon in October, but “the partnership could be extended further,” , according to SportsProMedia.com.Continue reading...