rebranding
Posted by Sheila Shayon on March 22, 2013 04:19 PM

PPR, the multinational holding company that is home to brands including Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen, Balenciaga, Bottega Veneta, Brioni and Sergio Rossi, is rebranding as Kering, indicative of a transformation from French conglomerate to internationally focused sportswear (encompassing its brands including Puma, Tretorn and Volcom) and luxury-goods group.
The new name, accompanied by an owl logo and tagline, "Empowering Imagination," is pronounced "caring." CEO Francois-Henri Pinault explains, "We are there to care for the brand and take care of the brand," the Wall Street Journal reports.
Pinault carries on his father’s legacy as founder with the new name, which a press release explains was inspired by family roots in France's Brittany region as "Ker" meaning home in Breton, with the action-associated "ing" implying "doing" and "going."
Manfredi Ricca, the managing director at Interbrand in Milan, commented to the International Herald Tribune that the new identity reflects an awareness that companies need “a strong angle on what they stand for,” both for consumers and for employees, to demonstrate their “overarching vision” and values.Continue reading...
More about: Rebranding, PPR, Kering, Francois-Henri Pinault, Salma Hayek, Sina Weibo, Youku, Tom Ford, Alexander Wang, Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen, Balenciaga, Bottega Veneta, Puma, Volcom, Fashion, Luxury, Retail, Corporate Identity, Visual Identity, Verbal Identity, Naming, Heritage Brands, Logos, France, Europe
retail watch
Posted by Shirley Brady on January 4, 2013 12:12 PM

Selfridges has revealed its first batch of unbranded products as part of its month-long "No Noise" quiet shopping promotion.
Ahead of Monday's official launch of the event, the British retailer's Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. (Warning: It's a "very limited" collection by Heinz, tweeted Selfridges food and restaurants manager David Jarvis.)
Selfridges grocery section of its food hall is now offering on-the-spot juicing by Juice Club UK, healthy snacks (and a food prescription consultation) from WinNaturally and other "food for thought" as part of the promotion inspired by the store's namesake founder — whose story is coming to British TV on Sunday night, with Jeremy Piven starring as "Mr. Selfridge" in ITV's new period drama series.
Other "No Noise" elements shoppers can check out include free meditation sessions and motion sensor window displays from Headspace, cellphone- and shoe-free shopping, art and (quiet) music performances and other moves to turn down the visual and auditory volume as a minimalist kick-off to the new year.Continue reading...
More about: Selfridges, Retail, UK, London, Luxury, Design, No-Noise, Music, Art, Logos, Headspace, The Idler, John Cage, William Gibson, Levi's, Creme de la Mer, Jeremy Piven, ITV, WinNaturally, Juice Club UK, Heinz, Marmite, Packaging, Experiential Marketing, Instagram, Twitter, Social Marketing, Paul Smith, Alexander McQueen, Lanvin, Dries van Noten, Raf Simons
brand news
Posted by Dale Buss on October 3, 2012 08:47 AM

AIG unveils new corporate logo as part of rebranding.
Sprint left behind as T-Mobile talks about merging with MetroPCS.
Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.
Air Canada debuts plans for low-cost carrier.
Airtime startup by Napster founders stumbles.
Alexander McQueen show sets Paris abuzz.
American Airlines finds seat problems on six aircraft.
Better Place CEO resigns from EV-charging-station startup.Continue reading...
More about: Brand News, AIG, Air Canada, Airtime, Alexander McQueen, American Airlines, Better Place, Boeing, Chiquita Brands, Coca-Cola, DC Comics, Estee Lauder, Facebook, Financial Times, GE, Google, Honda, JPMorgan, Kraft, Mondelez, MetroPCS, Napster, Oreo, Pearson, Sainsbury's, Samsung, Sears, T-Mobile, Toyota, Wynn Resorts
London 2012
Posted by Shirley Brady on August 12, 2012 08:48 PM

In addition to featuring a Who's Who — including The Who — of British music (Annie Lennox, Ray Davies, the Spice Girls, George Michael, Madness, Blur), the closing ceremony of the London 2012 Summer Olympic Games paid tribute to British fashion brands.
The models hitting the Union Jack-shaped stage: Kate Moss (above) and Naomi Campbell in Alexander McQueen, Lily Donaldson wearing Vivienne Westwood, Stella Tennant in Christopher Kane, model/singer Karen Elson in Burberry, Lily Cole sporting Erdem, Georgia May Jagger (the offspring of fashion/music royalty Mick Jagger and Jerry Hall) wearing Victoria Beckham (a double brandcameo for the Spice Girl turned designer), Jourdan Dunn (Jonathan Saunders with headwear by milliner Stephen Jones) and David Gandy wearing Paul Smith.
The soundtrack: David Bowie's Fashion, of course. Bowie couldn't be included in the musical portion from the ceremony as he hasn't performed live since 2006.Continue reading...
More about: London 2012, Olympics, Sports, Campaigns, Sponsorships, Fashion, Luxury, Vogue, Alexander McQueen, Burberry, Victoria Beckham, Vivienne Westwood, Christopher Kane, Erdem, Jonathan Saunders, Stephen Jones, Paul Smith, David Bowie, Annie Lennox, Ray Davies, Spice Girls, George Michael, Madness, Blur, Kate Moss, Naomi Campbell, Lily Donaldson, Karen Elson, Jourdan Dunn, Georgia May Jagger, David Gandy
brand inspiration
Posted by Mark J. Miller on June 4, 2012 11:29 AM

As the UK stops all the clocks to celebrate the Diamond Jubilee — yes, the Queen of England has been wielding her Royal Tea Cozy for 60 years now — don’t think the Brits don’t know how to celebrate. There was a 1,000 boat river pageant on Sunday, and a star-studded concert on Monday.
From a McQueen fit for a future Queen to jubilant Marmite to Cadbury's Dairy Milk to much, much more, there's one subtle branded tribute that actually comes from an American brand. The city of London now boasts a new lighting system across its Tower Bridge that went live in time for the Diamond Jubilee celebrations. The lights burn a particular "diamond" color to help pay respects to Her Royal Highness.Continue reading...
brand news
Posted by Shirley Brady on March 22, 2012 08:50 AM

Alexander McQueen brand expands to bespoke tailor on London's Savile Row.
American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.
Angry Birds Space lands.
Apple antitrust suit would impact Amazon book monopoly.
Associated Press picks CEO successor.
AT&T reinvents the steering wheel.
Benihaha becomes target of takeover bids.
China factory activity shrinks in March.
Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...
More about: Brand News, Amazon, Alexander McQueen, American Airlines, Angry Birds, AP, Apple, AT&T, Benihaha, Datsun, Draw Something, Etch a Sketch, Fabergé, Ford, Google, Google Wallet, Infiniti, Krispy Kreme, Levi's, McDonald's, Motorola, New York Jets, Nielsen, Nissan, OWN, P&G, Pinkberry, Red Bull, Rite Aid, Seiko, Solo Cup, Starbucks, Tag Heuer, The Hunger Games, Twitter, Unilever, Wagon Wheels, World Water Day, Zynga, Tim Tebow, Oprah Winfrey
brand news
Posted by Dale Buss on February 21, 2012 09:00 AM

Amazon's brand value soars 32% in Interbrand's 2012 Best Retail Brands report.
Apple's iPad challenger Proview is open to a settlement as Apple extends checks on Chinese suppliers. Apple also signed China Telecom as second iPhone seller.
Cabela's expands and rolls out smaller-store format.
Coca-Cola sponsors teen parties in Tanzania.
FedEx may be eyeing TNT Express.
Ford signals moderate growth and expansion in China.
Gap teams with fashion bloggers for Be Bright global launch.Continue reading...
More about: Brand News, Alexander McQueen, Amazon, Amazon.com, Apple, Awake, Cabela's, China Telecom, Coca-Cola, Comcast, Dr. Seuss, FedEx, Ford, Gap, General Mills, Google, Home Depot, The Hunger Games, Interbrand, iPad, iPhone, Kellogg, Kellogg's, L'Oreal, Lions Gate, London Fashion Week, Magic Johnson, McCormick, Mazda, Microsoft, NBC, Omnicare, Pharmerica, Pinterest, PlayBook, Post, Ralcorp, RIM, Sean Combs, Sears, Starbucks, Subway, TNT Express, Twitter, Walmart, Wynn Resorts, Yandex, Yum's, Best Retail Brands
fashion week
Posted by Shirley Brady on September 16, 2011 12:59 PM
Now that New York Fashion Week is a wrap, the spotlight turns today to London, where British designers are showcasing at their Mercedes-Benz Fashion Week. Up and comers including the designing duo behind Preen, above, whose spring 2012 collection features high-tech lace and pixelated pastels inspired by Virginia Woolf and the Bloomsbury set.
Burberry will once again live-stream its show (taking place Monday) at Burberry.com, where anyone can buy fashions directly from the runway. Not hitting the runway, however: Stella McCartney and Alexander McQueen, along with some models who feel LFW doesn't pay well enough to merit their time. (Click here for the full LFW schedule.)
There's hope that McQueen and McCartney will return to London Fashion Week in the spring, ahead of the London 2012 pre-Olympics buzz. The British Fashion Council, meanwhile, this week announced that Sarah Burton for Alexander McQueen will participate in an arts-based collaboration, Britain Creates, part of the London 2012 cultural program.Continue reading...
More about: Fashion Week, London, Mercedes-Benz Fashion Week, London Fashion Week, Burberry, Alexander McQueen, Preen, Stella McCartney, Charming Baker, Hussein Chalayan, Giles Deacon, Jeremy Deller, Jess Flood-Paddock, Stephen Jones, Christopher Kane, Marc Quinn, Paul Smith, Vivienne Westwood, London 2012, Olympics, Collaborations