Posted by Sheila Shayon on November 11, 2013 11:01 AM
It’s a busy day for Starcom, Yahoo and Google as they shake up the status quo in ‘terms of service’ (TOS) and personalization.
A change in Google’s TOS, which went into effect on Monday, enables the online giant to post users’ images and recommendations in some advertisements, while Starcom and Yahoo are partnering to improve the digital video experience in general with greater ‘personalization and relevance.’
As the digital landscape wobbles under an escalating tonnage of content, the Publicis-owned Starcom media agency and Yahoo are joining forces to better leverage audience data to create and target video content across the web.Continue reading...
Posted by Dale Buss on November 5, 2013 05:41 PM
In the world of humanized corporate mascots, Flo has been blowing away a lot of competition over the last five years. She has her own Wikipedia page; ,ore than 14 million hits on "Flo from Progressive"; and more than 5 million Facebook fans now versus just a half-million three years ago.
But, as Marketing Daily pointed out, Progressive must strive to keep Flo fresh in its ongoing TV-ad campaign and battle what CMO Jeff Charney called "Flo fatigue." It's crucial in an industry as competitive as car insurance—with GEICO, Allstate, Farmer's and other top brands also scrapping for every customer—that Progressive stays ahead of any such syndrome.
"We started with her as the hero" in TV ads featuring the Progressive Insurance "superstore," where perky, friendly Flo—played by actress Stephanie Courtney—helps consumers select the right coverage, Charney told the publication. "Then [we] added an ensemble, foils (in the form of rival insurance-company employees), then we changed scenes to keep it fresh."Continue reading...
Posted by Dale Buss on October 15, 2013 09:33 AM
Apple taps Burberry CEO Angela Ahrendts as retail head.
Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday.
New York Times officially rebrands International Herald Tribune as the International New York Times.
Alcatel-Lucent chief warns company may collapse.
Allstate gives Mayhem the silent treatment on Twitter.
Amazon begins shipping goods from inside suppliers such as P&G.
Argos, a high-street brand, launches its own budget tablet.
BlackBerry moves to reassure customers with open letter.
Chevy models get support for Siri's eyes-free mode.
Coca-Cola profits rise on higher sales in North America.Continue reading...
Posted by Dale Buss on October 7, 2013 09:22 AM
Fiat loses momentum in US comeback.
BlackBerry discusses bids with big-name strategic buyers that would dismember brand.
Macy's rethinks web plans in China.
Allstate outflanks online rivals.
Boston Market offers promotion related to idled government workers.
Burger King sees perception gains after "Satisfries" launch.
C-Span finds interest amid government shutdown.
Chevrolet will limit supplies of new Corvette at first.
Cracker Barrel and Kraft settle trademark differences.
ESPN drops International X Games.
Frito-Lay introduces glow-in-the-dark Halloween packages.
GM prods dealers to sell cars online.
Hershey plans plant in Malaysia.Continue reading...
Posted by Dale Buss on September 27, 2013 05:42 PM
The once-staid province of insurance marketing has become one of the most rough-and-tumble arenas of any industry as brands scrap for conquest sales in what has become a highly commoditized business. As a result, the likes of Progressive, Allstate, Aflac and their competitors have become some of the most creative advertisers around.
Allstate, for instance, continues pressing and spreading its effective campaign starring "Mayhem," the personification of—well, mayhem—who reminds consumers all the different ways that mother nature, careless people, and other vagaries of life can wreck their cars, their houses and their plans, which is why they need Allstate.
The brand's latest plan calls for spreading Mayhem across the social media universe via Vine and Instagram in a #ThisWillBeMayhem campaign that features extended content such as photos and videos that work in conjunction with Facebook and YouTube programs. Fans of the brand on Twitter will help the character decide which Allstate commercial will air on Oct. 5 during a college football telecast.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Dale Buss on July 8, 2013 09:31 AM
Samsung misses second quarter forecast as analysts fear smartphone brand has peaked (if not in Asia).
Asics tightens factory oversight in Cambodia after accident.
Roxy under fire for sexualizing female surfers in new campaign.
Alcoa faces hard decisions on aluminum capacity.
America Movil invests $40 million in Shazam music app.
Apple plans to stream Time Warner Cable channels on TV.
Asiana Airlines plane likely experienced pilot error as Boeing jet crash parsed.
BMW maintains US sales lead over rivals in June.Continue reading...
Posted by Dale Buss on April 2, 2013 03:03 PM
The "new normal" for American marketing executives appears to be a resolutely sober state in which they're seeking cost cuts whether the economy is good or bad.
That's why 82 percent of marketers surveyed by the Association of National Advertisers are still pushing for cost savings and still streamlining marketing budgets despite more signs of U.S. economic recovery including a buoyant stock market and an apparent uptick in first-quarter growth. Two thirds of the 82 percent planned to reduce their marketing budgets by up to 10 percent this year, about the same level who had such plans in 2012.
"Even in better times," ANA group executive vice president Bill Duggan told brandchannel, "a large, large percentage of marketers will still check that box to say that they're looking for cost reductions in their marketing efforts."Continue reading...