Critics feeling that Michelle Obama has been overexposed lately, from presenting at the Oscars to mom-dancing with Jimmy Fallon, will have a hard time critiquing her latest move. The First Lady is expanding Let's Move, her three-year-old initiative to get kids moving and combat childhood obesity, and she's tapping one of the world's leading brands in the "get moving" space—Nike. 

NIKE, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s $50 million, five-year commitment to help launch a new Let's Move program for schools, an extension of the brand's involvement in the organization's Designed to Move study that found that only one in three American kids are active daily.Continue reading...

Once again, Visa was quick off the mark with real-time congratulatory commercials for their sponsored athletes winning gold in the Summer Olympics. For Team USA women's beach volleyball champs Kerri Walsh and Misty May-Treanor third consecutive (and final) Olympic gold medal, check out their reaction (below) to the new Morgan Freeman-narrated congratulatory spot (above). Also below, watch Visa's on-air congrats to Allyson Felix that aired on NBC after she won the gold (her first individual Olympic gold medal) in the women's 200m sprint.Continue reading...

As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.

Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.Continue reading...

Joe Jonas discusses why he's launching a solo career, above, to inspire kids to apply to for a one-day celebrity mentorship in Acuvue's new contest aimed at teens. Besides the 21-year-old Jonas brother, other celebrities in Acuvue's new promotion (which invites teens to apply with a video on the brand's YouTube channel) include actress Meaghan Martin, singer Charice, world champion runner Allyson Felix and actor Sterling Knight.