Posted by Dale Buss on November 28, 2013 10:20 AM
Sales of almonds and almond products are going nuts around the world, and Blue Diamond is both driving and benefiting from the surge: Its branded consumer business in North America, for example, increased by 30 percent to $469 million in the fiscal year just ended.
Overall, at least four factors are benefiting the global almond trade even though this year's crop was basically flat in California, which accounts for about 80 percent of global supply: good news on health, consumers' retreat from soy milk, a rising consumption boom abroad, and Blue Diamond's branded efforts.
Evidence continues to mount surrounding the healthful properties of nuts, such as a new study keyed by Harvard that shows a link between nut consumption and longer life. Meanwhile, as more American consumers abandon soy milk as their chief non-dairy alternative, almond-milk sales (such as Blue Diamond's Almond Breeze line) have picked up most of the slack—and actually began outselling soy milk in overall US sales earlier this year.Continue reading...
what's in a name
Posted by Abe Sauer on March 14, 2013 12:38 PM
"I wish I could say this was a strategically thought out name choice supported by consumer research but it’s really a story of crisis management."
So begins the tale, as John Talbot, Vice President of Global Market Development for the Almond Board of California told brandchannel, about how California Almonds recently rushed to rename its product in its largest export market and how it spun the branding crisis to its advantage.
It all starts 40 years ago and ends with the Farsi word for almond.Continue reading...
Posted by Dale Buss on December 19, 2011 01:04 PM
Since the U.S. government declared many types of nuts "heart healthy" several years ago, no nut brands have done a better job than almonds of exploiting that health claim and newly endearing themselves to American consumers.
Both Blue Diamond and Diamond Growers' Emerald Nut brands have greatly expanded their CPG product lines, distribution and marketing to help make this happen, and the California Almond Board is blazing some trails for commodity-based growers' groups.
"All nuts are great for you, and each has individual benefits, but the almond business has done an extremely good job of building awareness, of getting the word out," Jeff Ngo, director of marketing for Diamond Foods, told brandchannel. Diamond owns Emerald, which develops and markets products based on a number of different nuts.Continue reading...