Posted by Mark J. Miller on June 6, 2012 11:16 AM
Lance Armstrong has beaten cancer. For seven straight years, he beat every top cyclist in the world in the Tour de France. He’s also beaten every drug test he’s ever taken. But he coudn't beat Big Tobacco.
In tandem with the American Cancer Society, New York Mayor Michael Bloomberg and others, Armstrong was a proponent Proposition 29, a proposed $1-a-pack hike in taxes on cigarettes that would have raised millions of dollars for cancer research projects. Except that Californians narrowly voted it down on Tuesday. Naturally, the proposed tax was vigorously opposed by tobacco companies, "who dramatically outspent" supporters of the bill as Forbes notes.
Armstrong leveraged his personal brand and platform as a healthy living advocate (via Livestrong) to help lobby California to hike up its cigarette prices, even changing his Twitter avatar to the "Yes on 29" logo. The Golden State is generally thought of as bastion of liberal politics so it would seem that tobacco would have been a target long ago. But California has lagged behind other states in hiking up the prices that consumers have to pay for their smokes, according to CBS News.Continue reading...
Posted by Mark J. Miller on April 25, 2012 11:56 AM
The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.
If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...
Posted by Dale Buss on March 21, 2012 01:43 PM
What's in a name? Kraft Foods is about to find out, after announcing today that Mondelēz International is the moniker of the corporate global snack-foods unit that it will spin off by the end of this year, as announced last August.
"Mondelay," you say? Nay, nay! No need to dust off your high school French. The new name — pronounced "Mohn-dah-LEEZ" — is a Kraft-coined word that, the company explained in a press release, is intended to evoke the idea of "delicious world."
"Monde" derives from the Latin (and French) word for "world," the company explained, and "dēlez" is a "fanciful expression of 'delicious.'" And, of course, "International" captures "the global nature of the business."
Even though it won't be consumer-facing, pronunciation will be a challenge ("mon-de-lay," "mon-de-less," or "mon-de-leez"?) for the new name which was, as it turns out, employee-sourced.
Last fall, Kraft invited staffers around the world to suggest names and received suggestions from more than 1,000 employees. The winner was inspired by separate suggestions from two employees, one in North America and one in Europe.Continue reading...
Posted by Shirley Brady on January 30, 2012 08:50 AM
Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.
Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.
News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.
ABB buys Thomas & Betts for $4 billion.
Angry Birds boss doesn't fear piracy.
Apple aims to sell 40 million iPhones in China next year.
Altria sees tobacco users embrace discount brands.
Bank of America shakes up investment banking division.
Barnes & Noble takes on Amazon with fifth Nook device.
Beyonce sees university class focus on her.Continue reading...
Posted by Mark J. Miller on January 4, 2012 11:55 AM
More and more rules and regulations are popping up across the U.S. that make it more difficult, more expensive, and often both of those things for Americans to enjoy their tobacco products. Over the years, there have been plenty of organizations and events that attempt to help people put an end to smoking in their lives and others.
Now the Altria Group has launched a website that can help consumers keep track of everything that’s going on to curtail smoking. But given that it's a digital marketing move from the cigarette maker formerly known as The Philip Morris Companies Inc., it's suggesting ways for smokers not to quit, but how to fight back by voting for candidates who are sympathetic with the tobacco industry.Continue reading...
Posted by Dale Buss on January 3, 2012 09:11 AM
Altria launches tobacco rights website.
Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.
Avery Dennison sells office and consumer products business to 3M.
Axe woos young males with interactive comic book.
Bentley plans luxury SUV.
BMW sees 2012 premium growth.
BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.
Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.
Brisk ties into Star Wars 3D theatrical launch with mobile campaign.
Cadbury adopts vertical shelf-ready packaging.Continue reading...
Posted by Shirley Brady on January 6, 2011 06:30 PM
Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.
Apple launches app store for Mac software.
Bank of America categorizes clients, adds fees.
Boeing loses major 747 order due to delays.
BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.
CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...
Posted by Shirley Brady on June 28, 2010 06:15 PM
Brands are luring music-lovers with a variety of musical tie-ins:
More brands making news after the jump.Continue reading...