Posted by Abe Sauer on July 5, 2013 12:22 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: China is the world's new auto culture lover… brand flagships go big or go home… the "diaosi" dollar… Sony localizes… Oreo dates around… Jeep recall isn't what you think… taxing e-commerce… Lin Chi Ling for ice cream… Hennessy's new chateau… iWatch trademark troubles… Siri in court… and more.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
Posted by Dale Buss on April 17, 2013 10:09 AM
Microsoft signs patent deal with Foxconn to get cut of Android production.
Dove uses forensic sketch artist to "beautify" women.
Tesco expected to announce the sale or closure of 199 of its Fresh & Easy stores in the US.
American Apparel comes under fire again for "offensive" ads in UK.
Apple has been ordered to remove obscene content from its App Store by Chinese government officials.
Bank of America struggles for growth.
BBC Worldwide partners with Foxtel to build BBC brand in Australia.Continue reading...
Posted by Abe Sauer on March 21, 2013 04:26 PM
Will American soldiers have their nipples exposed? Will the neon make them easier targets? Those were just two of our questions when we heard the news that American Apparel—thanks to its "Made in the USA" mantra—had been chosen to supply jackets for the U.S. Army.
But in this case, American Apparel is not American Apparel because it's American Apparel.Continue reading...
in the spotlight
Posted by Shirley Brady on October 31, 2012 12:38 PM
While your humbled (by Sandy) editor's NYC apartment is still without power, I've made it to a power outlet and Wi-Fi and finally catching up with some of the impact of the storm on the U.S. and Canada, with 107 people dead and an estimated $20 billion in damages and $30 billion in lost business:
Posted by Mark J. Miller on September 20, 2012 06:11 PM
American Apparel has been selling its wares in Japan for six years, generating enough sales and attention that the L.A.-based clothing manufacturer has been asked to participate in Mercedes-Benz Fashion Week in Tokyo, which kicks off on Oct. 15.
"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion,” stated Katherine Johnson, American Apparel's Japan operations manager. “We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this."
American Apparel operates four stores in Japan as well as an online and mobile store and an e-commerce platform with Amazon Japan, while “sales for the company are up 50% over 2011" in the market.
The brand has been under fire in its home market in recent years, but things appear to be calming down as it evolves from fashion weak to Fashion Week. The company posted a sales uptick of 24 percent in its retail stores and 19 percent in e-commerce sales in August, according to the Associated Press.
Posted by Mark J. Miller on July 17, 2012 05:25 PM
With less than two weeks to go before the Summer Games kick off, London Olympics organizers have suddenly discovered that they’ve got a major problem on their hands: Security. And rain. A backlash to the so-called "brand police." And what to do with thousands of tetchy journalists?
Post-Cool Brittania, We Stand on Guard for Thee
After spending years prepping to make the Olympics a shining moment in the city’s history that should help make its brand shine, London is hurting for security help. Nick Buckles, the head of the firm that is providing what security will exist, G4S, admits that the whole thing has been a “humiliating shambles,” according to the Guardian. Even so, London city officials are hoping that somehow they can turn things around quickly in hopes of rescuing the city’s brand.Continue reading...
in the spotlight
Posted by Sheila Shayon on July 6, 2012 02:22 PM
American Apparel is no stranger to controversy over the years, showcasing its "Made in America" (for now?) garments on young models, risqué poses, nudity and other provocative images that have given the brand and its Canadian founder, Dov Charney, a bad reputation — most of all as a businessman, with a lifeline investment by billionaire George Soros making headlines earlier this year.
Whether it's another way to be provocative or at least unexpected, the brand has been expanding its casting calls for models, staging a (disastrous) contest for plus-size models, hiring its first transgender model (in partnership with GLAAD, no less) and now upturning ageism with the new face for its "advanced basic" line: 60-year-old actress Jacky O’Shaughnessy, who was spotted by an AA staffer in New York.Continue reading...