Posted by Sheila Shayon on September 13, 2013 03:58 PM
It’s a campaign so simple, with a product so pure, that the biggest challenge facing it may be keeping its marketing message equally simple.
The Drink Up campaign, formed through a partnership between First Lady Michelle Obama and Partnership for a Healthier America, hopes to encourage the public, especially kids, to drink more plain water.
"Water is so basic, and because it is so plentiful, sometimes we just forget about it amid all the ads we watch on television and all the messages we receive every day about what to eat and drink," Obama said, according to The Huffington Post. "The truth is, water just gets drowned out."
Obama is an honorary chair of PHA, whom she previously partnered with on a music album about getting healthy. The campaign is a natural fit with her continued Let's Move initiative. The campaign will also be supported by a group of beverage partners that will carry the Drink Up logo on hundreds of millions of packs of bottled water and reusable bottles.Continue reading...
sip on this
Posted by Mark J. Miller on July 30, 2013 03:42 PM
Michael Bloomberg, the mayor of New York City, has been dealt yet another blow on his warpath to ban oversized, sugary drinks. The four judges from New York state's Supreme Court Appellate Division unanimously ruled Tuesday that the city’s attempt to stop larger-size sodas from being sold in the Big Apple’s restaurants is unconstitutional.
Mayor Bloomberg, who has taken on the cause personally, is prepared to carry on the fight to ban sodas 16 ounces and larger from being sold in NYC eateries. "Today's decision is a temporary setback, and we plan to appeal this decision as we continue the fight against the obesity epidemic," Bloomberg said in a statement.Continue reading...
sip on this
Posted by Sheila Shayon on June 6, 2013 06:08 PM
New York is reviving its assualt on sugary beverages with a new installment of its "Pouring On The Pounds" campaign. This time, the TV and print ads are going after sports drinks, energy drinks and fruit-flavored beverages and teas that could be hiding a lot of added sugar.
“Sports drinks, energy drinks and fruit-flavored drinks sometimes sound like they’re good for us, but they are contributing to the obesity epidemic just as much as sugary soft-drinks,” said Health Commissioner Dr. Thomas Farley, in a statement. The efforts by the city have been quiet since Mayor Michael Bloomberg's ban on large sugary drinks was struck down by New York Supreme Court Judge Milton Tingling who declared it "arbitrary and capricious."Continue reading...
sip on this
Posted by Shirley Brady on March 11, 2013 09:22 PM
It was doomed to fail, writes the Guardian. Even New York Mayor Mike Bloomberg acknowledged, "When we began this process, we knew we’d face lawsuits." He added, "When you adopt a groundbreaking policy, special interest will sue. That's America."
So the overturning by New York State judge Milton Tingling of Bloomberg's proposed ban on sugary beverages above 16 ounces, which was due to go into effect on Tuesday before being dismissed as "arbitrary" and "capricious" by Tingling, didn't come as a complete surprise.Continue reading...
sip on this
Posted by Mark J. Miller on March 8, 2013 03:35 PM
New York politicians are making life difficult for anybody who sells sugared beverages, but it doesn't stop there. Recently, Dunkin’ Donuts came under fire from state comptroller Thomas P. DiNapoli, who doesn't usually deal with what restaurants serve to their customers.
The state’s pension fund owns 51,400 shares of Dunkin’ Brands Group (worth around $2 million) and DiNapoli has been working toward getting any companies the fund invests in to be more involved in sustainable practices, the New York Times reports. As a result of DiNapoli's work, Dunkin’ said Thursday that it would announce in the second quarter a timetable for obtaining the palm oil it uses in its products from sustainable sources.
“Consumers may not realize that many of the foods and cosmetics they eat and use contain palm oil that has been harvested in ways that are severely detrimental to the environment,” DiNapoli said in a statement. “Shareholder value is enhanced when companies take steps to address the risks associated with environmental practices that promote climate change.”
Meanwhile, Dunkin’ and other coffee vendors in New York City are preparing for the difficult task ahead of informing its customers about which of its drinks have more sugar than the new Mayor Bloomberg-pushed, American Beverage Association-opposed, NYC sugary drinks ban allows. According to the Times, Dunkin’ Donuts is handing out fliers to inform its customers while Starbucks is waiting until the rule goes into effect Tuesday before taking any action.Continue reading...
Posted by Dale Buss on October 15, 2012 03:16 PM
New York City's ban on selling beverages bigger than 16 ounces that passed last month doesn't seem to face a major threat as it heads toward implementation in March. It's fat from popular with many New Yorkers, and the beverage industry and others certainly hate it, but the regulation has begun to assume the momentum of inevitability.
That's why the American Beverage Association, which represents Coca-Cola, PepsiCo and Dr Pepper Snapple Group among other companies, has launched a last-ditch effort that now includes a lawsuit against the city that the organization, as promised. The suit argues that the unelected New York health board, which approved the ban spearheaded by Mayor Michael Bloomberg, shouldn't be telling people how much soda to drink, according to CBS Radio. The suit also said that the rule "burdens consumers and unfairly harms small businesses."Continue reading...
Posted by Dale Buss on October 15, 2012 09:01 AM
Japan's Softbank acquires 70 percent of Sprint for $20 billion.
Santander walks away from $2.7 billion RBS deal.
Microsoft makes new push into music via Xbox.
Red Bull basks in post-skydive glory.
ABA sues New York City over soda ban.
Advent offers to buy beauty retailer Douglas.
Allstate scores points with peers with "Mayhem" campaign.
Amazon flags e-book refunds.Continue reading...
sip on this
Posted by Mark J. Miller on October 8, 2012 06:25 PM
When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.
The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.
Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...