brand vs. brand
Posted by Dale Buss on April 11, 2013 04:45 PM
Ladies, this is not your mother's weight-loss plan! Weight Watchers—which also lately has taken aim at men—and Slim-Fast are overhauling their approach to marketing in more significant ways than ever, as the dieting industry continues to grow but also has welcomed new forms of competition.
Slim-Fast's new approach is the more striking one, perhaps because the Unilever-owned brand has been dwindling steadily for years since it was synonymous with weight-loss products. Its new "Get What You Want" advertising campaign communicates the real reason women want to lose weight, and it has to do with sex appeal, not health and fitness.Continue reading...
Posted by Dale Buss on April 2, 2013 09:07 AM
Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.
Facebook phone, no longer a rumor, is coming to Android.
Toys 'R' Us pulls planned IPO.
American Airlines settles
fare suit with Orbitz
American Express tests geo-targeted ads in London cabs.
American Greetings decides to go private.
Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...
Posted by Alicia Ciccone on March 26, 2013 06:16 PM
American Express, Walmart co-branded Bluebird debit card gets FDIC insured.
T-Mobile finally gets the iPhone.
Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year.
Bankrupt Atari plans to auction off gaming empire in May.
Victoria Beckham launches self-branded e-commerce site.
BMW named best overall luxury brand by Kelly Blue Book.
Danone latest brand to partner with couponing app Shopitize.
GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...
Posted by Sheila Shayon on March 18, 2013 04:38 PM
It’s hard to believe that American Express is celebrating its 163rd birthday today, as the iconic brand continues a spry and active presence, pushing boundaries in social media while as fresh and enduring as those half its age. Case in point: its #163candles hashtag on Twitter today.
Just last month, the blue chip brand teamed with that whippersnapper on a social commerce experience that turns Twitter hashtags into purchases. The sync and tweet with #hashtags lets users buy $25 American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, SVP Digital Partnerships and Development. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."Continue reading...
Posted by Dale Buss on March 14, 2013 09:08 AM
Google doubles size of Seattle-area campus as X Lab sparks interest, Android chief steps aside and loss of Google Reader upsets loyal users.
Time Inc. spinoff rattles employees.
Volkswagen warns of a tough year ahead and focuses on China.
Apple exec attacks Google, Android and Samsung on eve of Galaxy S4 introduction.
AMC Theaters seeing stellar results.
Amazon pares price of large-screen Kindle Fire HD.
American Express, Audi and Griffin's "get" social media, execs say.Continue reading...
Posted by Dale Buss on February 28, 2013 09:07 AM
Carnival Cruise Lines sees brand perceptions drop to all-time low.
J.C. Penney losses snowball as boost in ad spending can't reverse sales declline.
Facebook inks deal to show ads based on shopping habits.
AC/DC rocks their own signature brand of beer.
American Express pushes e-commerce to TV commerce.
Apple preaches patience.
Boeing apologizes for Dreamliner fiasco.
Caesars looks to web gambling for financial help.
Flowers Foods set to buy Wonder, other Hostess brands for $390 million.Continue reading...
Posted by Shirley Brady on February 14, 2013 08:45 AM
American Airlines and US Airways to create the world's biggest airline with $11 billion union.
AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.
H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.
Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.
Adidas unveils new global brand strategy with Boost product push.
American Express and Yahoo accused of stealing travel service idea.
Angry Birds parent Rovio slings into advertising.
Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.
Barclays agrees to stop speculating on food prices.
Barnes & Noble warns of lower 2012 sales and Nook concerns.
Boeing looks at interim 787 fixes.
BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...
Posted by Dale Buss on February 12, 2013 08:44 AM
Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.
Alitalia considers giving up independence to stay viable.
American Express tests Twitter purchases by hashtag.
Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.
Auntie Anne's Pretzels can't get Chinese to bite.
Barclay's plans to cut 3,700 jobs and change focus.
BNY Mellon releases research about insurance industry challenges.
Carnival sees engine fire disable cruise ship in Gulf of Mexico.
Coca-Cola profits rise on higher case volume.Continue reading...