Interbrand IQ: The Best Asian Brands Issue

rss

make it stop

Home Shopping Network Ventures Where It Perhaps Shouldn't Go

Posted by Sara Zucker on October 13, 2009 09:53 AM

JC Penney and Liz Claiborne was one thing. But I am about to throw you a double-whammy, so, I hope you’re sitting down.

The Home Shopping Network is going the way of Target, Wal-Mart, Kohl’s, and even QVC (who just announced its own Liz Claiborne deal), collaborating with high-end designers on lower-priced lines in an effort to reach out to a wider market.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein