Posted by Sheila Shayon on August 30, 2013 10:47 AM
Warner Bros. is following the yellow brick road right through the golden arches in a deal with McDonald’s and 80 other licensees commemorating the 75th anniversary of the Wizard of Oz.
The $25 million initiative includes a theatrical 3D re-release of the film in 300 IMAX theaters across the US in September and a limited edition five-disc Blu-ray set to be released in October.
“Warner Home Video distributes over 6,800 theatrical titles, but only a select few have anywhere near the same broad appeal, proven sales success, and legendary status of The Wizard of Oz,” said Thomas Lucas, VP marketing, theatrical catalog, MediaPost reports. “Without oversimplifying the challenge, the truth is we had more requests from brands wanting to tie-in with The Wizard of Oz than we could accommodate. Our mandate was to select the best brands from each category, and offer the right fit for all partners.”Continue reading...
Posted by Dale Buss on June 14, 2013 09:18 AM
Microsoft and Best Buy plan mini "Windows Stores."
Amtrak hires esteemed chefs to ramp up its train food.
YouTube becomes overwhelming platform for fan-made branded content.
US Supreme Court strikes down gene patents.
Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.
Arby's franchisees helped get CMO ousted.
Audi is top choice of marriage cheaters in UK, survey says.
BMI sues Pandora over fees.
Bloomberg sees reporters' practices become critical issue for company.
Cadillac boosts sticker on new CTS by whopping $6,000.
Chevrolet believes racing on Sunday still sells on Monday.
Chrysler recalls sprinkling of trucks, Darts.Continue reading...
Posted by Dale Buss on August 3, 2012 08:59 AM
P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.
Sony attributes weak financials to PlayStation sales slump.
Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.
ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.
ADM profits slide on higher corn costs.
Amtrak losses examined by Congress.
Apple requests sanction for Samsung as court battle heats up.
AT&T to acquire NextWave Wireless.
Beyonce plans to direct and star in film about her life.Continue reading...
Posted by Dale Buss on May 7, 2012 09:01 AM
ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.
American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.
Amtrak enlists iPhone as service tool.
Apple may be ready to settle iPad China trademark dispute.
AT&T CEO regrets unlimited data iPhone plan.
Barclays enters U.S. banking fray with online service.
Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.
CBS steers younger viewers to 60 Minutes.
Chinese consumers are rejecting "Made in China."Continue reading...
Posted by Abe Sauer on December 23, 2011 05:29 PM
It's the end of 2011 and the last chance for Apple to get all its product placements in before beginning onscreen dominance anew for another year. Apple already has a starring role in the new Mission Impossible, and, who knows, maybe the glowing Apple will also appear in We Bought a Zoo (alongside Home Depot), The Darkest Hour or The Girl with the Dragon Tattoo.
One film opening over the holiday break, based on everyone's favorite global adventurer, will likely not have any Apple tech products. But that doesn't mean Tin Tin can't sell some product or help build brand awareness.Continue reading...
Posted by Dale Buss on June 16, 2011 09:00 AM
ADP investigates online breach in its benefits-administration business.
Amtrak may face private interests if House Republicans get their way.
Apple and Amazon are headed for a showdown; while Apple reportedly set to ban iPhone gig filming.
BlackBerry-maker RIM faces moment of truth on sales.
Boeing and union explore settling.
Borders to avoid some closings.
Citigroup doubles estimate of hacking victims.Continue reading...
Posted by Shirley Brady on May 30, 2011 12:15 PM
Amtrak tweeted that its trains will sound their horns today at 3pm EST as a Memorial Day salute to America's fallen service men and women.
Posted by Brandchannel Staff on April 27, 2010 09:01 AM
Pixar's Toy Story 3 uploads fake retro ad (above) for new character, Lots-o'-Huggin' Bear.
Amtrak aims to be a people-moover.
Apple swats back at tech blogger with lost iPhone prototype.
Armani hotel opens in Dubai.
Barclays launches UK talent competition.
Budweiser is banking on the World Cup to goose sales.
Charlie Brown & gang now report to Joe Boxer.Continue reading...