Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

brandcameo

At the Movies: Product Placement Mission Not So Impossible With Tattooed Tintin

Posted by Abe Sauer on December 23, 2011 05:29 PM

It's the end of 2011 and the last chance for Apple to get all its product placements in before beginning onscreen dominance anew for another year. Apple already has a starring role in the new Mission Impossible, and, who knows, maybe the glowing Apple will also appear in We Bought a Zoo (alongside Home Depot), The Darkest Hour or The Girl with the Dragon Tattoo.

One film opening over the holiday break, based on everyone's favorite global adventurer, will likely not have any Apple tech products. But that doesn't mean Tin Tin can't sell some product or help build brand awareness.Continue reading...

brand news

In the News: J&J, HP, ADP & more

Posted by Dale Buss on June 16, 2011 09:00 AM

In the News

ADP investigates online breach in its benefits-administration business.

Amtrak may face private interests if House Republicans get their way.

Apple and Amazon are headed for a showdown; while Apple reportedly set to ban iPhone gig filming.

BlackBerry-maker RIM faces moment of truth on sales.

Boeing and union explore settling.

Borders to avoid some closings.

Citigroup doubles estimate of hacking victims.Continue reading...

traveling brands

Amtrak Gives a Toot for Memorial Day

Posted by Shirley Brady on May 30, 2011 12:15 PM

Amtrak tweeted that its trains will sound their horns today at 3pm EST as a Memorial Day salute to America's fallen service men and women.

brand news

Headline Roundup: "Toy Story 3" Goes Viral

Posted by Brandchannel Staff on April 27, 2010 09:01 AM

Pixar's Toy Story 3 uploads fake retro ad (above) for new character, Lots-o'-Huggin' Bear.

Amtrak aims to be a people-moover.

Apple swats back at tech blogger with lost iPhone prototype.

Armani hotel opens in Dubai.

Barclays launches UK talent competition.

Budweiser is banking on the World Cup to goose sales.

Charlie Brown & gang now report to Joe Boxer.Continue reading...

traveling brands

Airlines Are Now Perceived As “Public” Brands, So We Expect Little

Posted by Dale Buss on April 14, 2010 08:15 AM

Americans have come to expect squat from the Postal Service, Amtrak, Congress, utilities and nearly anything run by the government except the U.S. military and Cash for Clunkers.

Maybe that’s why we have come to expect so little from airlines these days: Now they’re essentially public brands.

They’ve been hemmed in by layer upon layer of new regulations for travel safety, protection from terrorism, smoking, shearing, noise abatement and other things too numerous to mention. And airlines have become squeezed by fuel costs, latent financial liabilities for frequent-flyer tickets, industry-wide consolidation and the devastation of revenues by the Great Recession.Continue reading...

close of business

Around The Web: Amenity Issues

Posted by Sara Zucker on January 15, 2010 06:05 PM

Bobbi Brown's "Pretty Powerful" campaign uses real women. [Independent]

Federal prosecutors accuse Johnson & Johnson of drug kickbacks. [NY Times]

Zagat will now review cellphone carriers. [Consumerist]

Beginning in March, Amtrak will offer free wi-fi to riders. [Daily Finance]

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein