Take the survey!

corporate citizenship

Nestlé Adopts Industry-Altering Commitment to Animal Welfare

Posted by Sheila Shayon on August 26, 2014 06:45 PM

Nestlé will adopt animal welfare standards affecting 7,300 of its global suppliers, millions of grateful animals and an equal number of conscience consumers.

As one of the world’s largest food companies, Nestlé’s commitment is sending ripples throughout the food eco-system. “In the digital world, everyone has a smartphone and they want to know where things come from and share that information," Kevin Petrie, chief procurement officer for Nestlé in North America, told the New York Times. “Is it good for me? Is the quality good? Has it been responsibly sourced?” 

The new standards will exclude product purchases from suppliers who raise pigs in gestation stalls, chickens in barren battery cages, cattle that are dehorned or tail-docked without anesthesia and animals force-fed drugs to promote growth. 

“We know that our consumers care about the welfare of farm animals and we, as a company, are committed to ensuring the highest possible levels of farm animal welfare across our global supply chain,” said Benjamin Ware, Nestlé’s Manager of Responsible Sourcing in a press release.Continue reading...

corporate citizenship

Surviving the Heat: Coca-Cola Stays With WWF in Quest to Save the Polar Bear

Posted by Mark J. Miller on January 23, 2013 03:58 PM

It’s been slightly more than a year since Coca-Cola failed quite publicly in attempting to help fight climate change — an effort that made plenty of consumers unhappy with the beverage company's embrace of a controversial political cause.

But Coke hasn't backed down, continuing its partnership with the World Wildlife Fund to help keep the Arctic ice intact and protected from melting — and help save its iconic polar bear.

To help the cause, Coke will hand over $4 million to the WWF for its Arctic Home project over the next three years. Further, 300 million Coke products will feature the image of a mother polar bear and her two cubs, according to a press release from the nonprofit Responding to Climate Change.Continue reading...

sip on this

The Straight Poop on Thailand's Five-Star Elephant Dung Coffee

Posted by Dale Buss on December 10, 2012 05:39 PM

The notion of civet coffee is strange enough — it's pricey java (approx. $500/pound) brewed from lightly digested coffee cherries that are plucked from the dung of a nocturnal, long-tailed, catlike animal that prowls the coffee-growing lands of Southeast Asia.

But now an entrepreneur in Thailand, Blake Dinkin, has gone the nascent civet-coffee industry one better. His Black Ivory Coffee brand is produced after elephants at the Golden Elephant Triangle Foundation are given Thai Arabica beans, removing some proteins in the digestion process, and expel the half-digested coffee. The company plucks out green coffee beans and processes them into a smooth brew that it claims tastes less bitter than regular coffee because Dumbo's process of semi-digestion strips out much of the protein.

Dinkin says he can take the inevitable humor. "There's always going to be an element of [poop] jokes in doing Black Ivory Coffee," Dinkin told the Associated Press. "But the reason why it's taken me nine years to develop this is I'm really trying to make a serious product."Continue reading...

chew on this

Who Let the Pigs Out? Not McDonald's (Until 2022)

Posted by Mark J. Miller on June 1, 2012 01:02 PM

Animal-rights activists have been after chain restaurants for years to stop penning up their pigs and their work is finally paying off. Burger King in April made the promise to unpen the pigs in its supply chain and Wendy’s made a similar promise a month earlier. Now McDonald’s, oft-criticized by animal welfare groups as the world's largest user of beef, is following up on its ethical pledge for more humane treatment of the chicken and pigs of America.

While Burger King says it can do it by 2017, McDonald's (on the heels of its recent "back to the farm" campaign) says it will need at least until 2022 until it can be sure that all of its suppliers aren’t penning up the sows, according to the Chicago Tribune. “Sow confinement has been standard agricultural practice for decades, based on the reasoning that the pregnant animals become aggressive around food,” the newspaper notes. This, of course, has not won too much favor with animal-rights folks.Continue reading...

chew on this

McDonald's Takes Ammonia-Free Beef Message to China

Posted by Shirley Brady on February 8, 2012 04:23 PM

"McDonald's USA does not use ammonia-treated beef in our hamburgers. The decision to discontinue its use was not related to any particular event, but rather a result of our efforts to align our standards for beef around the world," commented Todd Bacon, the quick-serve brand's aptly-named senior director of quality systems for supply-chain management, in a recent statement to brandchannel. (Bacon is also McDonald's US point person on animal welfare issues.) 

The ammonia-free beef message is now rolling out to China with five regional spots tailored to Shanghai, Shenzhen and other markets in a campaign that translates to "Manly Man Beef." Watch another spot below.Continue reading...

sustainability

Marks & Spencer Steps Up Green Commitment

Posted by Shirley Brady on March 8, 2011 10:30 AM

Marks & Spencer will open its most sustainable store to date, in Sheffield, England, next month. As outlined in its press release, it will be the first of a number of "Sustainable Learning" stores.

In the video above, Mike Barry, the retailer's head of corporate responsibility, explains its green commitment. Dubbed Plan A, it's an innovative eco and ethical program that aims to make M&S the world's most sustainable major retailer by 2015.Continue reading...

truth in packaging

Whole Foods Adds Animal Welfare Ratings to Meat Labels

Posted by Shirley Brady on February 3, 2011 01:00 PM

Whole Foods Market this week rolled out a 5-Step Animal Welfare Rating program that grades pork, beef and chicken products according to how farm animals are bred and reared.

The animal-welfare rating system, developed by Global Animal Partnership, aims to help shoppers learn more about the origin of meat and poultry products and make more informed choices.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements