Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
Posted by Abe Sauer on September 26, 2012 10:16 AM
"1. Place fries and seasoning into the bag; 2. Seal the bag tightly and shake it like Psy’s "Gangnam Style."; 3. Open the bag and enjoy your fries."
Those are the instructions — translated from Malaysian — along the bottom of a McDonald's French fries bag.
Korean performer Psy — responsible for the K-pop video "Gangnam Style" that has become a global phenomenon, the #2 song in America and the most-liked video in YouTube history (take that, "Call Me Maybe") — tweeted a photo of the bag with the message, "They know how to do it Malaysia~!!!!! LOL."
An excellent viral campaign by McDonald's ... except it wasn't.Continue reading...
Posted by Dale Buss on June 15, 2012 09:01 AM
Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.
Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.
Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.
AOL wins proxy fight over its content strategy.
Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.
Apple expands "emoji" with LGBT consumers.Continue reading...
Posted by Shirley Brady on February 21, 2012 10:29 AM
Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...
Posted by Sheila Shayon on February 8, 2012 11:19 AM
President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.
The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...
Posted by Shirley Brady on July 7, 2011 06:00 PM
News of the World closure and fall-out (including editor's possible arrest, impact on BSkyB deal and The Sun staff protest) tests News Corp.'s and Rupert Murdoch's political skills.
ABC cancelled soaps find new life online.
AMC sale price rises thanks to Mad Men.
Apple loses bid for Amazon injunction in "Appstore" tussle, reportedly discounts iAd pricing.
CBS lawsuit over Tony awards broadcast by Bret Michaels moves to New York.
Deutsche Bank is in talks to sell BHF Bank.
Japan hit by another earthquake.Continue reading...
Posted by Dale Buss on June 17, 2011 09:00 AM
AARP rolls out new Betty White spots as organization ends opposition to cutting Social Security benefits.
Alibaba revamps consumer business.
BJ's Wholesale gets a serious bidder.
BP's former CEO Tony Hayward sees payday in new venture IPO.
Capital One to pay $9B for ING Direct, subject to regulatory approval.
Casey Anthony case dubbed "social media trial of the century."
Chrysler faces high expectations for 300.Continue reading...
Posted by Shirley Brady on June 14, 2011 12:45 PM
Last night, the 15th annual Webby Awards were presented in New York, hosted by past winner Lisa Kudrow and once again enforcing the five-word limit on speeches by the winners.
Some of the best (watch below) included Vogue editor Anna Wintour (above), who accepted the People's Choice Award from Daniel Radcliffe with "Sometimes, geeks can be chic."Continue reading...