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World Cup Daily

World Cup Marketing Sees Big Wins and Losses as Event Nears

Posted by Mark J. Miller on June 2, 2014 03:51 PM

With just 10 more days until fans and brands alike can let their soccer spirit run wild, marketers are putting final touches on their efforts to get in front of the hundreds of millions of global fans that will be turning out and tuning in to the month-long tournament. But much like the qualifying rounds on the field that led up to the Cup, some of the efforts that have been unveiled have been good, bad and ugly.    

The Good:

Banco de Chile tugs at fans' heartstrings with its new ad that features the 33 Chilean miners that were stuck underground for 69 days in 2010. The group delivers a rousing pep talk to the country's team to help them get through one of the Cup's toughest first-round groups, the so-called "Group of Death." "We are not scared of the Group of Death," one miner says, "We don't care about death! Because we have beaten death before!"

Britain's Grant's Whisky has gotten into the act as well, launching a series of short films (produced by the saucily named BigBalls Films) that feature aging football greats sharing their memories and tips with today's players under the #StandTogether hashtag being used to support Team England. The films are the first installments on Grant's new YouTube channel.Continue reading...

brands that go bang

Guy Fawkes: The Anti-Establishment Brand Takes On a Whole New Face

Posted by Barry Silverstein on November 6, 2013 02:02 PM

Election Day may have been an off-year for American voters, but in cities around the world, a different kind of public display was taking place on November 5.

Spurred on by the hacking collective, Anonymous, a "Million Mask March" occurred in some 450 cities to protest government corruption and economic inequality. It's believed to be the first time Anonymous went beyond what had been primarily online activism to encourage a public protest in the streets. The event's website indicated the Million Mask March was a "Call for Anonymous, WikiLeaks, The Pirate Party, Occupy and Oath Keepers to Unite Marchers, Occupiers, Whistleblowers and Hacktivists."

Most of the protesters at events in such cities as Amsterdam, London, Mumbai, and Washington, D.C. were wearing a Guy Fawkes mask, which depicts a somewhat unsettling chalky white face, adorned with a slim mustache/goatee and a devilish smile. While November 5, Guy Fawkes Day, is a British remembrance of a guy who many might consider a terrorist (in 1605, he tried to blow up the English Parliament in his support of Catholicism), he has become, quite literally, the face of modern-day anti-establishment protests. In the past few years, for example, it has shown up on the faces of Occupy Wall Street protesters, and earlier this year, it was worn by Bahraini protestors. Recently, the mask has appeared at protests against NSA surveillance.Continue reading...

brand news

In the News: Reuters, McKee Foods, Chevy and more

Posted by Dale Buss on March 15, 2013 09:14 AM

In the News

Reuters editor faces charges of helping "Anonymous" hack site when he was with Tribune.

McKee Foods picks up Drakes brand from Hostess.

Chevy chooses McCann for global advertising account.

Boeing strongly defends Dreamliner.

Center for Science in the Public Interest blasts Nickelodeon for airing junk food ads.

Coke seeks world peace via vending machines.

Disney develops unique approach to India.Continue reading...

social media watch

Jeep Follows Burger King Twitter Hack, With McDonald's and Chrysler Along for Ride

Posted by Dale Buss on February 19, 2013 03:43 PM

Jeep today became the second major brand in as many days to have its Twitter feed hacked, with the perps joking that the brand had been sold to Cadillac. The message was similar to Monday's Twitter hack of the official Burger King account which said that McDonald's had taken over its rival.

"We're aware of it and working quickly to resolve" the situation, Chrysler Group spokesman Rick Deneau told brandchannel on Tuesday afternoon. The Twitter feed was restored and the erroneous postings and content removed.

Chrysler had managed to restore some elements of its official Twitter site by mid-afternoon but not all. In the hack, the background image of Jeep's official Twitter account was swapped out to show the Cadillac logo and an old sedan was painted with McDonald's logo and colors. That specific "creative" would imply that the same party hacked Jeep and Burger King.Continue reading...

social media watch

Social Media Watch: Agree With Burger King's Twitter Hack Response? [Updated]

Posted by Sheila Shayon on February 18, 2013 04:20 PM

It has to hurt when your chief competitor tweets, "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."

The LulzSec pranskster hacktivists are claiming credit for Monday's hacking of the official Burger King account, which entailed subbing in McDonalds' golden arches and changing the name of @BurgerKing to McDonalds at a little after noon ET on Monday. BK confirmed to the Associated Press that it asked Twitter to take its @burgerking account offline while it repaired the damage.

Update: @BurgerKing went back online around 10pm EST Monday night, leaving a few of of the hackers' retweets intact:

Other fake BK tweets during the hack included, “We just got sold to McDonalds! Look for McDonalds in a hood near you," and the background picture changed to McDonald's new Fish McBites menu item. And subsequent tweets used the hashtag #OpMadCow and, "if I catch you at a wendys, we're fightin!"Continue reading...

trademark wars

Early Warning: Anonymous Swipes Back at French Trademark Applicant

Posted by Michael Waltzer on July 31, 2012 04:29 PM

Would you buy a T-shirt with a Latin Kings gang symbol on it? How about a backpack with the Bloods gang sign? Would you even try and trademark such a symbol? The branding of illegal activity is usually done underground, consisting of tattoos and graffiti mostly. So why French company, Early Flicker, would try and trademark the Anonymous logo and slogan is un peu bizarre.

Tweeted by @Asher Wolf yesterday, it appears Apollinaire Auffret from Early Flicker applied to the Institut National De La Propriete Industrielle (INPI) to protect the logo and slogan. The hacktivist group's logo consists of a headless man in a suit with a question mark for a head, standing before a globe and a wreath. The slogan reads "Anonymous. We are legion. We do not forgive. We do not forget. Expect us." Early Flicker is an eBay store that has a range of different product categories, including t-shirts, handbags, and accessories.

The little e-tialer is taking on a big dog with its latest bid. Anonymous condones crime by illegaly releasing protected IP and temporarily bringing down large corporate and brands' websites, but don't like any legal moves that impinge on their rights. So, naturally, Anonymous has already issued this response:Continue reading...

web watch

Google, Craigslist and Other Web Brands Take a Stance on SOPA

Posted by Shirley Brady on January 17, 2012 10:11 PM

Wikipedia is going offline on Jan. 18th as part of the mass online protest against SOPA: The Stop Online Piracy Act.  As the site explains:

The blackout is a protest against proposed legislation in the United States – the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the PROTECT IP Act (PIPA) in the U.S. Senate – that, if passed, would seriously damage the free and open Internet, including Wikipedia. This will be the first time the English Wikipedia has ever staged a public protest of this nature, and it’s a decision that wasn’t lightly made.Continue reading...

brands under fire

Kayak Paddles Into “All-American Muslim” Uproar

Posted by Mark J. Miller on December 16, 2011 02:01 PM

Lowe’s caused an uproar when the DIY chain pulled its ads from TLC’s month-old reality show, All-American Muslim, which follows the adventures of five Muslim-American families that live near Detroit. That action caused plenty of anger to surface about the company as well as a call to boycott its stores by California State Senator Ted Lieu.

Now travel website Kayak.com is getting similar treatment. The site announced that it had decided to discontinue its ads mostly because it felt that the producers of the show hadn’t been totally upfront about its content.

“Any reasonable person would know that this topic is a particular lightning rod,” Kayak’s chief marketing officer, Robert Birge, wrote on the company’s blog. “We believe TLC went out of their way to pick a fight on this, and they didn't let us know their intentions. That's not a business practice that generally gets repeat business from us.”Continue reading...

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