Posted by Sheila Shayon on September 26, 2013 11:33 AM
How does a 42-year-old brand stay cool in a Millennial-driven, digitized consumer market?
That's a question that many retailers face today, but Urban Outfitters already has a plan, including a social-designed app and updated rewards program.
The app taps into a user's social networks and allows them to accrue rewards points for everytime they mention Urban Outfitters on Twitter or Instagram. The app also credits those who respond to in-app promotions with additional perks including first access to new merchandise, concert tickets and product sales.
The new mobile-centric platform is a risky, but required gamble. “It’s extremely sensitive,” senior marketing manager Moira Gregonis told Bloomberg Businessweek. “I don’t think anyone really likes to be marketed to, and as a brand, we don’t want to be pushy.”Continue reading...
Posted by Abe Sauer on April 6, 2012 11:44 AM
Kicking off this week's Brand Bites, model Bar Refaeli's new under.me lingerie line campaign channels an iconic cheeky tennis poster.
PETA take note: the Sierra Club's new "Coal Will Say Anything" campaign shows how it's done.Continue reading...
Posted by Kat Johnson on May 11, 2011 02:00 PM
Fashion collaborations have produced some odd bedfellows before, but none that intrigue our inner child—while befuddling our outer grown-up—like the projects of Walt Disney Signature, Disney’s adult lifestyle consumer products brand extension.
Working with high-profile design talents in art, home and fashion design, the brand has produced a series of unlikely products, from Italian armchairs with a TRON: Legacy motif to $1,000 pavé diamond “dinosaur” bracelets inspired by Fantasia.
The latest Disney collaboration to set fashionistas abuzz is the Pirates of the Caribbean: On Stranger Tides collection from hip accessory label Hayden-Harnett. It seems an offbeat choice for the Brooklyn-based business, which is better known for It bags and retro rags than for swashbuckling style.Continue reading...
brand of crazy
Posted by Abe Sauer on May 11, 2011 11:00 AM
Herein we bring a tale of brand licensing gone horribly awry. It involves geeky brand National Public Radio and hipster closet Urban Outfitters and the absurdities of trendy consumers.
Currently, Urban Outfitters is selling the above t-shirt online bearing the NPR logo (a different version is also available in select UO stores). Artificially worn and stressed to appear "vintage," it's the kind of branded staple Urban Outfitters always stocks in its tee section.
What results is a trip down the brand licensing rabbit hole, where irony rules and even NPR doesn't seem to understand what's going on.Continue reading...
close of business
Posted by Sara Zucker on March 19, 2010 06:15 PM
Vince Neil of the band Motley Crue is set to launch a private jet corporation. [Luxist]
Polo Ralph Lauren, North Face have sued a Chinese website for counterfeiting. [WWD]
Retailer Anthropologie created an e-commerce website for international consumers. [WWD]
Wal-Mart wants to bank off of Dreamworks' upcoming 'How to Train Your Dragon.' [BrandFreak]
Posted by Barry Silverstein on March 5, 2010 10:32 AM
It's a rare retail brand these days that boasts robust sales – but Urban Outfitters is defying the retail downturn. It's fourth quarter sales rose 16 percent and the company opened 33 stores during its last fiscal year. The company had a record profit for the year of $220 million.
Urban Outfitters seems to have found a winning formula with its youthful city chic Urban Outfitters brand and the more upscale Anthropologie brand. It recently launched Leifsdottir, a "young designer collection" by a fashion designer from Finland. And now, another brand extension is in the works.Continue reading...
Posted by Sara Zucker on November 24, 2009 05:13 PM
Earlier this month, eBay announced plans to open mobile boutiques in 12 cities across the country in an effort to service holiday shopping. Well, the holidays must officially be here, because eBay's pop-up stores began popping up on November 20.
The 5,500-square foot Manhattan location is stocked with a dizzying “selection of Norma Kamali’s exclusive fashions for eBay, L.A.M.B. shoes, handbags from Michael Kors and Dooney & Bourke, Anthropologie dresses, cosmetics from M.A.C., Smashbox and other brands, and the Dolce & Gabbana Light Blue and Vera Wang Princess fragrances. Electronics, toys, home and garden items.”Continue reading...
Posted by Sara Zucker on November 20, 2009 11:50 AM
While so many stores are shutting their doors, Urban Outfitters is opening more, based on their obvious appeal to early 20-somethings everywhere. Now it is looking to take on some new brands.
Earlier this week, clothing retailer Urban Outfitters put it out into the universe that it was looking to acquire a set of brands that may add upwards of $500 million to its annual revenue stream.
According to CFO John Kyees, the company is interested in brands sold at department or specialty stores, given the right opportunity -- but not brands that compete with its current holdings Anthropologie and Free People.Continue reading...