chew on this
Posted by Dale Buss on December 4, 2013 06:27 PM
Applebee's is following Chili's example and introducing tablet computers to each table in its 1,860 US restaurants. Patrons will still order from and be served their main courses by waiters and waitresses, but the tablets are expected to improve things at the margins of the restaurant experience—where profits are most won and lost.
The 7-inch screens will allow customers to order appetizers and desserts, pay their bills, and even play video games. The tablet gambit is aimed largely at Millennials who are expecting restaurants to offer improved technologies, USA Today said.
The goal isn't to replace human staffers but to free them to focus more fully on serving the table, NRN.com said. Applebee's doesn't currently plan any staff reductions because of the tablet installation.Continue reading...
sports in the spotlight
Posted by Dale Buss on August 19, 2013 06:23 PM
Fox Sports 1 debuted over the weekend to ratings that impressed some observers, especially considering unspectacular initial programming. But for Fox overall, as well as for the other major TV networks and ESPN, the important kickoff remains the start of the National Football League season after Labor Day.
And to that end, it's not just TV networks and the NFL itself but also car brands, snack makers, restaurant chains and an entire array of other major American brands that drool at the fantastic advertising vehicle and spending machine that winds up once the first kickoff of the season is underway. That's especially true this year without the major impediments of the last two years, which included the NFL's collective-bargaining hiccup and a strike by its referees.
"It is unlikely that Fox Sports 1 is going to rival ESPN anytime soon," noted Tim Goodman of The Hollywood Reporter after surveying the first weekend of content, which was heavy on UFC fighting and NASCAR. But the goal for Fox's newest venture "is just to be in the game and make a bunch of money while doing it."Continue reading...
social media watch
Posted by Sheila Shayon on June 24, 2013 12:48 PM
Nik Wallenda and social media are a match made in heaven—and Discovery Channel was happy to be the beneficiary of Sunday night's record-breaking relationship. Wallenda’s 1,400 foot “Skywire” walk—strung 1,500 feet over a section of the Grand Canyon without a safety harness—was broadcast live in the US and 223 countries and generated quite a buzz on social media.
While it may not have reached the heights achieved by Red Bull's 2012 "skyjump" stunt featuring Austrian skydiver Felix Baumgartner, the conclusion of Wallenda's successful trip across the wire, reporters touted the stats for the stunt: 40,000 tweets per minute; 700,000 tweets in total; 1.5 million streams on Discovery.com; and an estimated 13 million TV viewers watching the event on Discovery Channel.
“This was certainly history in the making,” stated Eileen O’Neill, Group President Discovery and TLC Networks.Continue reading...
chew on this
Posted by Dale Buss on June 21, 2013 10:42 AM
Just in time for summer, White Castle, Stouffer's and Friendship Dairy are among the many CPG and QSR brands joining the food-truck trend. Wendy's, Chick-fil-A, Taco Bell, Applebee's and Sizzler are some others using food trucks as a marketing extension, a sampling platform and a way to try out the feel of a new location.
This month the slider maker plans to launch two food trucks in Louisville and Columbus where the company is based, making CraveMobiles availabe at first for events such as weddings and then deploying them in a more strategic way. They're a "tool to test new items and look at various sites for new restaurants," Jamie Richardson, a White Castle vice president, told Bloomberg Businessweek.
Other brands are rolling out food trucks at festivals, races, holiday and seasonal celebrations and other events around the country where people gather, get hungry and thirsty, and often have the time and inclination to ponder marketing pitches, take in free samples or gladly pay full price just for the convenience of it all.Continue reading...
Posted by Dale Buss on April 11, 2013 09:16 AM
Deutsche Telekom raises bid for MetroPCS.
The Masters begins at Augusta National today with Tiger Woods again among the favorites.
Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.
Applebee's led first-quarter social media engagement by restaurants.
Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.
Justin Bieber backs a debit card for teens, from parents.
ConocoPhillips suspends Arctic drilling plan.
Daimler says worsening Europe puts its 2013 profit outlook in doubt.
Dell plans to double sales outlets in China.Continue reading...
social media watch
Posted by Sheila Shayon on February 18, 2013 04:20 PM
It has to hurt when your chief competitor tweets, "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."
The LulzSec pranskster hacktivists are claiming credit for Monday's hacking of the official Burger King account, which entailed subbing in McDonalds' golden arches and changing the name of @BurgerKing to McDonalds at a little after noon ET on Monday. BK confirmed to the Associated Press that it asked Twitter to take its @burgerking account offline while it repaired the damage.
Update: @BurgerKing went back online around 10pm EST Monday night, leaving a few of of the hackers' retweets intact:
Other fake BK tweets during the hack included, “We just got sold to McDonalds! Look for McDonalds in a hood near you," and the background picture changed to McDonald's new Fish McBites menu item. And subsequent tweets used the hashtag #OpMadCow and, "if I catch you at a wendys, we're fightin!"Continue reading...
Posted by Dale Buss on February 15, 2013 09:00 AM
BlackBerry shows new signs of life as co-founder sells stake.
Apple challenges iPhone trademark loss in Brazil.
Carnival tries to cruise away from brand disaster as passengers mull legal options.
ABC, NFL and Call of Duty get top marks for consumer engagement.
Airbus drops lithium-ion batteries from latest jet.
Applebee's expands test of Express Lunch service.
Best Western focuses on its people, not perks, in new campaign.Continue reading...
Posted by Sheila Shayon on February 8, 2013 09:59 AM
Recent social media blunders by two major brands contain lessons for others in how not to behave online, experts say. Take these two rather dramatic examples:
In St. Louis, an Applebee’s waitress loses her job for a post showing a receipt from a pastor who left a snarky note instead of a tip. (Since she gave God 10 percent, the pastor wrote, why should she give the waitress 18?)
Fellow employee Chelsea Welch takes a picture of the receipt (at right), uploads it to Reddit — then loses her job for violating a customer’s privacy. The firing creates an Internet firestorm, angry groups form on Facebook, and the chain's on widget tracking the twitterverse shows nonstop attacks on the chain. (The controversy came two weeks after Applebee's itself exposed the name of a pleased customer on its Facebook page, then began tagging and arguing with other posters over the issue in the middle of the night.)
Meanwhile in the U.K., as struggling music retailer HMV begins laying off 190 employees, its community manager Poppy Rose begins live tweeting how it feels as "the company you dearly love is being ruined."Continue reading...