brand news
Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.
Apple denies designer Philippe Starck's claim of 'revolutionary' device.
Arby's makes social media blunder over Rush Limbaugh advertising.
Archie comics legal battle heats up.
Audi may select its North American plant site this week, with Mexico the favorite, Automotive News says.
CBS emphasizes hard news to regain an edge.
Citigroup reports better-than-expected revenue growth.Continue reading...
More about: Brand News, Amazon, Angry Birds, Apple, Arby's, Archie Comics, Audi, bmi, British Airways, CBS, Chevrolet, Citigroup, Coca-Cola, Coke, Crowdsourcing, Disney, Facebook, FCC, FDA, Food Network, Ford, Fox, GM, Google, IAG, Kodak, Mars, McDonald's, Mountain Dew, Mustang, Open Table, Oracle, Pandora, Peugeot, Pink Slime, Renault, Rovi, SAP, Sony, Suzuki, Tesco, Rush Limbaugh, Virgin, Virgin Atlantic, Walmart, YouTube, Lil Wayne, London 2012, Olympics, Mascots
logo-a-gogo
Posted by Mark J. Miller on January 20, 2012 01:04 PM

DC Comics has grown up. Now just one of the three publishing legs that make up the foundation of DC Entertainment, the comic-book publisher unleashed a new logo and brand identity this week, according to Fast Company.
The logo will start appearing on DC books in March as well as on its other publishing entities: Vertigo and Mad Magazine. The company also is involved with a slew of entertainment ventures, covering movies, TV shows, video games, DVDs, and merchandising.
“It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character,” says John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development, to Fast Company. “Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands.”Continue reading...
brand news
Posted by Dale Buss on January 9, 2012 09:01 AM

Archie Comics celebrates gay marriage in new cover.
Bristol-Myers to buy Inhibitex for $2.5 billion.
CBS introduces all-new CBS This Morning show.
Cadillac unveils ATS small sedan as import-fighter at Detroit Auto Show, which signals a turnaround for the industry.
Chick-fil-A cuts calories in kids' meals.
CES loses clout as tech-industry platform.
Current TV and Keith Olbermann make up following election coverage dispute.
Denny's promotes healthier media options.
Disney marketing head MT Carney departs.
Dow sponsorship of London 2012 Olympics continues to raise hackles.Continue reading...
More about: Brand News, American Idol, Archie Comics, Axe, Bristol-Myers, CBS, Cadillac, Chick-fil-A, Chrysler, Coca-Cola, CES, Current TV, Denny's, Denver Broncos, Dow, EBay, Fiat, Fox, House Beautiful, Hyundai, Inhibitex, Instagram, KFC, Levi's, Sergio Marchionne, NBC, Nestle, NFL, Keith Olbermann, London 2012, Olympics, Olympus, PayPal, Pittsburgh Steelers, Post Cereals, Rachael Ray, Ralcorp, Range Rover, Tim Tebow, Today Show, Tom Hanks, Toshiba, Unilever, Volkswagen, VW, Walgreen's, Yahoo
personal brands
Posted by Shirley Brady on April 4, 2011 04:30 PM
We've been keeping tabs on how Arnold Schwarzenegger is staging his post-politics personal comeback as an entertainer. Today at the MIPTV conference in Cannes, the world's biggest TV marketplace, the former governor of California unveiled his latest incarnation: cartoon superhero.
The press release for Arnold Schwarzenegger's upcoming kids' TV animated series, The Governator, offers this description:
"Who has special 'Speak Sprays' (disguised as breath freshener) that let him speak a foreign language? Who has an electronic 'Fly Spy' with a mini-cam that activates through his ring, and tracks through his 'G Shades'? Who has Bubble Trouble (bubblegum), that splats to form a face mask secret identity. With his 3 amazing teenage cohorts, his underground lair of super vehicles, and his digital super suits, who delivers the ULTIMATE in both comedy and action?"
Forget who. Why?!Continue reading...
More about: Arnold Schwarzenegger, Celebrities, Personal Brands, Political Brands, Entertainment, Cannes, MIPTV, TV, Cartoons, A Squared Entertainment, Archie Comics, POW! Entertainment, Stan Lee, Movies
brand news
Posted by Shirley Brady on February 16, 2011 06:00 PM

Apple is #1 on Fast Company's list of 50 most innovative companies.
Apple's new iPad subscription policy begins signing up magazine titles, with Elle, Nylon and Popular Science agreeing to terms.
Archie Comics go digital with Graphic.ly.
CBS revenue is up, while CBS College Sports channel to be renamed CBS Sports Network.
Cisco will help city of Barcelona with '2020 Vision' for sustainable urban and economic growth.Continue reading...
More about: Brand News, Allstate, Apple, Archie Comics, Barcelona, CBS, Cisco, Comcast, Deutsche Bank, Elle, Facebook, Fast Company, Google, Graphic.ly, Groupon, IBM, iPad, Isaiah Mustafa, ITA, JPMorgan, Just Bieber, Michael Vick, MTV, NPR, Nylon, Old Spice, Oprah, PBS, Popular Science, S&P, Sesame Street, Toyota, Wendy's, Yelp, YouTube, Japan