Brisk officially launched its Star Wars Episode 1: The Phantom Menace in 3D cross-marketing today: a mobile app (dubbed Brisksaber and actively teased on its Facebook page) and a limited-edition drink featuring Star Wars villain Darth Maul, as promoted with a new commercial, above. The Brisksaber app, which can be downloaded at uncaptheapp.com, invites fans to "Turn your finger into a lightsaber!" Click below to check out the limited-edition packaging promoting the movie's theatrical release next month.Continue reading...

Last February, PepsiCo made waves for Brisk with a clay-animated Super Bowl commercial featuring Eminem. Now, as the New York Times reports, PepsiCo is piggybacking on the February 10th theatrical release of Lucasfilm’s Star Wars: Episode I — The Phantom Menace 3D to promote the Brisk line of iced tea and juice drinks.

This week the brand is introducing new packaging and a new mobile game app featuring Star Wars characters Yoda, R2-D2, Jar Jar Binks and Darth Maul in a bid to engage Brisk's target market of young adults, "particularly males," ages 18 to 29. The extension of its ongoing partnership with Lucasfilm marks the "largest multimedia advertising and marketing campaign that PepsiCo has ever waged for Brisk." Find out more, and check out screen grabs from the mobile game, below.Continue reading...

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