Posted by Sheila Shayon on August 24, 2011 11:01 AM
Though Boston-headquartered Au Bon Pain dates back to the late '70s, CEO Sue Morelli is positioning the brand as contemporary, approachable and kind of chic, she explains in the above video. Their brand promise includes fresh, flavorful food, consistency, and a staff that loves what they do. Pandemic Labs, a pioneer in dedicated social media marketing (“marketing is a dialogue, not a monologue”), just landed the Au Bon Pain account.
Au Bon Pain ("the place of good bread") currently operates in 318 locations, and is considered the leader in the fast casual restaurant category, for the past three years earning Health Magazine's designation as one of America's Top 5 Healthiest Restaurant Chains.Continue reading...
Posted by Barry Silverstein on June 16, 2011 01:00 PM
When we profiled Panera Bread in 2006, the bakery chain was already flying high.
Five years later, Panera has a nearly 60% market share in the bakery-cafe category in the US, according to food research and consulting firm Technomic. Panera's, closest competitor, Einstein Bros. Bagels, has a little over 8% market share. It also competes with Au Bon Pain, which is in the midst of a brand refresh to increase its market share.
Panera has grown into far more than a place to grab a cup of coffee and a pastry.Continue reading...
Posted by Mark J. Miller on June 9, 2011 02:00 PM
Au Bon Pain spent $1 million redesigning several of its Boston stores recently and found such success with the redo that the company is planning to do the same to 26 more units.
FastCasual.com reports that now the bakery café chain will launch a “major café remodeling program.” In the New York City area, five of its stores have been totally redone and another 13 have “undergone a refresh.”
The overhaul isn't just cosmetic, but includes employees using iPads to move ordering along faster, a new sandwich bar and salad station, and redesigns of café layouts to speed up service. Employee uniforms are changing to black with orange-sunburst aprons and dining rooms also will be refurbished.Continue reading...
Posted by Dale Buss on June 8, 2011 09:00 AM
Asos sets sights on male fashion lovers.
Atari plots its comeback.
Au Bon Pain unveils new redesign.
Avaya plans to go public again.
Benetton readies image overhaul.
Blue Shield of California will cap earnings.
Borders finds another potential bidder.Continue reading...
Posted by Sheila Shayon on April 30, 2010 05:15 PM
New York City is leading U.S. cities, states and national organizations making a commitment to the National Salt Reduction Initiative.
Spurred by the support of Mayor Michael Bloomberg, NYC restaurants and packaged food purveyors are signing up to reduce sodium in food by 20 percent over the next five years.
Concerned by medical research that indicates salt's role in increasing blood pressure and thus the odds of a stroke or heart attack, the public-private partnership with the American Heart Association has garnered a groundswell of support in area restaurants and businesses.Continue reading...