Posted by Dale Buss on January 31, 2013 08:58 AM
Calvin Klein and Speed Stick reveal teasers for Super Bowl debut, while Beyonce's halftime show also offers a sneak peek in our latest Super Bowl brand round-up.
BlackBerry undercuts debut of new BlackBerry 10 with news of more delays.
Deutsche Bank swings to loss as it cleans up its business.
AutoNation to put its own name on most dealerships.
Bazooka Candy is rebranding for a new generation of gum chewers.
Boeing plays down effects of Dreamliner grounding.
Chipotle starts selling organic hoodies.Continue reading...
Posted by Dale Buss on October 1, 2012 09:02 AM
3M plans to acquire ceramics maker Ceradyne.
Amazon comes under fire for offering Nazi death-camp puzzle.
AutoNation makes big digital push.
BMW brings performance school online.
Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.
Fender tries to stay plugged in.
Ford hits the road to tout new C-Max nameplate.
GM recalls cars over fuel leak problem.Continue reading...
Posted by Dale Buss on December 12, 2011 09:01 AM
Amazon considers remedy for Kindle faults.
Anheuser-Busch InBev plans reality show for Budweiser brand.
Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.
AT&T reportedly gets a break in its T-Mobile acquisition plan.
Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.
Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.
Disney Four Seasons hotel begins construction.
General Mills takes G-WIN digital innovation initiative global.
GM faces potentially long investigation of Volt fires.Continue reading...
Posted by Dale Buss on August 22, 2011 08:53 AM
Anheuser-Busch InBev goes back to the drawing board with Bud Light account.
Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.
AutoNation dealership staffs to get tablets.
Burger King exiles the King in new commercials.
Ford uses Twitter to engage youth market.
Gatorade grapples with getting its complete lineup on store shelves.
General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.
General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...
Posted by Dale Buss on May 16, 2011 09:00 AM
Apple sees PC cannibalization by iPad drop.
AutoNation car dealer network gets thrown for a spin by Japanese car-supply problems.
Barnes & Noble hits one million Nook app downloads.
BP tries to salvage Russian deal.
Dish Network taps former Sirius head Joseph Clayton to replace founder Charlie Ergen as CEO.
Fox puts faith in Simon Cowell's The X Factor for fall prime-time schedule.
IMF head arrest in sexual-assault case roils worlds from French politics to euro zone debt.Continue reading...
Posted by Dale Buss on February 7, 2011 09:00 AM
Super Bowl XLV goes to the Green Bay Packers over the Pittsburgh Steelers, 31-25. Game advertisers including Chrysler, Volkswagen, PepsiCo, Best Buy, CareerBuilder and Bridgestone also win, scoring well with consumers, while WSJ finds "many ads fail to score." Americana reigned supreme on the world’s biggest marketing stage, and Detroit — whose native son Eminem also staged a comeback, appearing in two ads. Meanwhile, Groupon faces questions of whether its first Super Bowl debut crossed a line and thwarted its cause-related marketing goals. And restaurant chains ponder the impact of having sat out Super Bowl advertising this year.
AOL is acquiring Huffington Post for $315 million.
AutoNation seeks more U.S.-brand dealerships.
Disney raises eyebrows by marketing to newborns.Continue reading...