tech in the spotlight
Posted by Shirley Brady on November 13, 2013 10:17 AM
In case you missed it, check out Compressorhead — aka GE's heavy metal robot band — in action in New York City's Union Square park yesterday.Continue reading...
Posted by Sheila Shayon on November 11, 2013 03:53 PM
IBM may have made a TV star of Watson, but can he rock? GE's brilliant Brilliant Machines campaign touting the power of the Industrial Internet has spawned Compressorhead—a band of robots that will be performing live in New York's Union Square on Tuesday, Nov. 12. The indie band with its own Facebook and Twitter presence was conceived in partnership with BBDO New York. Now they're being brought to life in a free concert scheduled to run from 1:00 p.m. through 8:00 p.m.
Hailing from Germany (as GE's blog post quipped, "Move over, Kraftwerk"), Compressorhead is comprised of three 5 foot tall humanoids—drummer Stickboy, bassist Bones and lead/rhythm Fingers—rendered from scrap metal, with heavy metal music such as Pantera covers via Midi, and moves aided by electro-pneumatics.Continue reading...
Posted by Sheila Shayon on August 12, 2013 06:15 PM
AT&T, T-Mobile, Verizon Wireless and Sprint have put aside their competitive campaigns for the joint "It Can Wait" initiative against texting and driving. Now, the companies have recruited renowned director Werner Herzog to create a 35-minute documentary that pinpoints a life-changing moment for four individuals.
Titled From One Second to the Next, the short film has already garnered over 1.1 million views. “When you get a message while driving, it’s hard not to pick up your phone,” Herzog said in a statement. “With this film, we want to help make people more aware of the potential consequences of that action…The consequences are catastrophic, and the statistics are appalling. This campaign certainly comes at the right time. It had to be done. Everything else is of secondary importance.”Continue reading...
Posted by Dale Buss on July 17, 2013 09:36 AM
Google pitches online-TV service as it faces more demands by European regulators.
Billabong gets financial-rescue package.
Chobani gets caught in crosshairs of GMO debate.
Apple is said to be developing ad-skipping as part of its TV strategy.
Bank of America's Q2 profit rises 62 percent on cost-cutting campaign.
Big Ten and Detroit Lions plan to announce new bowl game at Detroit's Ford Field.
Robert Downey Jr. tops Forbes' list of highest-paid celebrities.
EA Games' creative director jumps ship to start own gaming company.
ESPN set to announce next X Games site this morning and finalize deal to bring back Keith Olbermann.
Fancy Feast turns to Pinterest.
Jamba Juice launches big blitz for kids' menu.
KFC tests fast-casual concept.Continue reading...
Posted by Mark J. Miller on July 5, 2013 06:00 PM
United States of Booze
Pennsylvania has its Yuengling, and Tennessee has its Jack Daniel’s. California claims Sierra Nevada, and Colorado names Coors. Thrillist mapped out the top beer and alcohol brands by state—and it makes for one beautiful, boozy land of the free.
The Beer Institute gets into the geographic swing of things as well with its recent release of a list of the top five states that buy the most beer per capita in general: North Dakota, New Hampshire, Montana, South Dakota and Wisconsin. The states that purchase the least? Maryland, New York, New Jersey, Connecticut, and, not surprisingly, Utah, where a good number of the state’s population is Mormon, which does not allow alcohol consumption.
The Beer Institute also pointed out that last year’s Fourth of July was a banner time for beer sellers. In the two weeks that ended July 7 last year, beer sales were higher than any other food or beverage category measured by Nielsen. More than milk, bread, soda, baby formula—everything.Continue reading...
Posted by Sheila Shayon on June 12, 2013 02:48 PM
Increasingly flexing its muscle as the premier ad platform for digital, Twitter is joining forces with Everyday Health to deliver public-health alerts and sell health-related ad packages through a joint “HealthBeat” product.
“We’ll be looking at the key health terms flaring up every day, and when something is indexing in an abnormal way we'll let Twitter know and we'll supply content about what to do,” Michael Keriakos, Everyday Health’s president, told AdAge.
The publisher, which owns several properties including Daily Glow and Jillian Michaels, said that not all content will be sponsored, but it is seeking advertisers for broader health topics like allergies and insomnia, which would leverage Twitter's ad targeting abilities.Continue reading...
Posted by Dale Buss on April 30, 2013 09:15 AM
ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
Posted by Sheila Shayon on April 29, 2013 02:46 PM
SPAM, the oft maligned Hormel canned meat product that helped Americans survive the Depression and fed the allied troops during World War II is cultivating a new generation of fans and consumers thanks to a new spokesman and a long-standing relationship with its ad agency.
SPAM remains a staple among US consumers and is now available in 44 countries, with US sales up nearly 7 percent year-over-year in the last 12 months. A lot of that consistent growth is a direct result of the on-going, unique relationship with BBDO, which has serviced every Hormel brand since 1930, from Dinty Moore stew to Jennie-O turkey. That unusual longevity has garnered Ad Age’s top honors in their first agency-client-marriage contest.Continue reading...