BMW Opens i to Electric Cars

BMW today took the wraps off BMW i, its sub-brand for a new line of electric cars launching in 2013.

In an event streamed live from Munich and also promoted with a new Facebook page, the German automaker unveiled a tagline ("Born Electric") and the slanted “i” logo that will be the official mark of it electric vehicle arm, with designs for two of its planned models highlighted today.

The i3 is a four-seat, battery powered city car, while the i8 is a plug-in hybrid sports car that the company promises "will be able to reach 60 miles an hour, or nearly 100 kilometers an hour, in five seconds, while burning no more fuel than a subcompact."

"BMW i represents a new movement in premium mobility," stated Ian Robertson, the BMW executive board member responsible for sales and marketing.

"The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i—Born Electric.”Continue reading...