brands under fire
Posted by Mark J. Miller on August 8, 2013 01:43 PM
After new parents nail down the basics of changing daipers and hourly feedings, most are concerned with building their new bundle of joy's cognitive level. With a more than ample amount of products, including videos, books and apps available to choose from, a parent's investment in education can start pretty early. However, not every product and method out there lives up to its claims, which is where Fisher-Price is finding itself these days.
The longtime toymaker and others like them have come under fire by advocacy group Campaign for a Commercial-Free Childhood, which has said that the companies involved have all produced mobile apps that claim to be able to help kids get smarter—but actually can’t. The Washington Times reports that the group has filed a complaint with the Federal Trade Commission about the practice.Continue reading...
Posted by Mark J. Miller on October 18, 2012 04:08 PM
Albert Einstein has been dead since 1955 but that doesn’t mean the fuzzy-haired genius isn’t still causing controversies.
Hebrew University of Jerusalem, a beneficiary of Einstein’s will, was not happy back in 2009 when General Motors Photoshopped the well-known face onto the body of a buff bodybuilder in an ad that ran in People magazine for its GMC Terrain SUV. On “Einstein’s” arm was an “e=mc2” tattoo and the ad carried the tagline of “Ideas Are Sexy Too.”
Ideas may be sexy, but Hebrew University was not amused. It sued GM in 2010 and finally got its answer from a judge this week. Judge A. Howard Matz of U.S. District Court found that the use of Einstein’s image was “tasteless,” but not illegal, according to the Los Angeles Daily News. In addition, the judge noted that, even if the action had been illegal at some point, the University had no right to claim Einstein’s image as their own since it had been more than 50 years since Einstein’s death.Continue reading...
Posted by Shirley Brady on July 1, 2010 08:30 AM
Microsoft is scrapping its social youth-aiming Kin phone after less than two months on the market.
AIG's chairman and CEO are at odds.
Amazon acquired deal-of-the-day site, Woot, which celebrates with $150 Kindle special. Kindle DX also slashes price.
Apple launches iAds today with Nissan, Citi, Unilever, AT&T, Best Buy, and Chanel.Continue reading...
Posted by Abe Sauer on October 26, 2009 03:37 PM
Disney has found itself in a bit of a bind as it attempts to handle a major blow to its Baby Einstein brand. But in trying to shore up the baby education video line, is it sending a confused message?
Established in 1997, the Baby Genius brand became the most successful of the booming baby education industry, exemplified by products such as multilingual talking dolls, videos, flash-cards and books -- all with names based on words like "Mozart," "Galileo," and "Shakespeare." It's estimated that as many as one third of all American families own a Baby Einstein video, and that the brand controls the majority of the market.
Meanwhile, the American Academy of Pediatrics has recommended children under the age of 2 watch no TV whatsoever. Can you start to see the conflict?Continue reading...